Rakhi Festival to Generate Rs 12,000 Crore in Sales Across India: CAIT

New Delhi — The Confederation of All India Traders (CAIT), the leading organization representing traders across the country, has projected that the Rakhi festival this year will generate a staggering Rs 12,000 crore in sales across India. Specifically, South Gujarat, including Surat, is expected to contribute between Rs 100-150 crore to this total. The markets are witnessing a massive rush of buyers, reflecting the excitement surrounding the festival.

Praveen Khandelwal, National Secretary-General of CAIT, and Pramod Bhagat, CAIT Gujarat Chairman, highlighted that for several years, only indigenous Rakhis have been sold in the country. This year, too, there is no demand for Chinese Rakhis, nor are they visible in the market, indicating a strong preference for locally-made products.

One of the standout features of this year’s Rakhi offerings is the variety of Rakhis crafted from famous products across different cities in India. These include Khadi Rakhis from Nagpur, Sanganeri art Rakhis from Jaipur, Seed Rakhis from Pune, Woolen Rakhis from Satna, Bamboo Rakhis made from tribal items, Tea Leaf Rakhis from Assam, Jute Rakhis from Kolkata, Silk Rakhis from Mumbai, Date Palm Rakhis from Kerala, Pearl Rakhis from Kanpur, and Madhubani art Rakhis from Bihar, among others. Additionally, Rakhis symbolizing national pride, such as Tricolor Rakhi and Bharat Mata Rakhi, are seeing high demand alongside designer and silver Rakhis.

Both officials also noted that the upcoming festive period, beginning with Raksha Bandhan on August 19 and continuing through to Tulsi Vivah on November 15, is expected to see more than Rs 4 lakh crore in sales across the country. This period includes major festivals such as Janmashtami, Ganesh Utsav, Navratri, Durga Puja, Dussehra, Karva Chauth, Diwali, and Chhath Puja.

The business community is fully prepared to meet consumer demands, with traders across all states stocking sufficient quantities of products. Notably, the focus remains on selling only Indian goods, as consumer preference has increasingly shifted towards domestic products. For the past four years, CAIT has successfully run a campaign encouraging the boycott of Chinese goods, especially during festivals, reinforcing the demand for Indian products in the market.