In a unique marketing strategy surrounding the film 'The Kerala Story', local businesses in Surat are offering promotional deals to boost both the film's viewership and their commerce. The offers range from free rickshaw rides to complimentary tea and coffee for patrons showing movie tickets.
The film, akin to 'The Kashmir Files', has managed to stir headlines once again with these unconventional promotional tactics. Just as 'The Kashmir Files' had seen various advertising strategies, 'The Kerala Story' is now experiencing a similar trend.
In Chalthan village near Surat, a young entrepreneur has declared a free rickshaw service for women and families heading to the theatre to watch 'The Kerala Story'. This initiative is gathering much attention and sparking discussions about the film and the unique promotions it has inspired.
Vijay Bharwad, a member of a local Hindu organization, expressed his support for the film, stating that it offers a meaningful message to the nation's youth. He emphasized the importance of films like 'The Kerala Story' that highlight critical social issues such as the situation in Kerala and the so-called 'Love Jihad' cases.
Bharwad mentioned the concern about the purported conspiracy depicted in the movie involving some religious individuals. To support the film and its message, he and a group of friends have decided to join the promotional bandwagon. They are offering free rickshaw rides to anyone planning to watch 'The Kerala Story', whether they are with family or alone. He believes that such films, reflecting on serious societal issues, should be promoted and made easily accessible to all.
