Conscious Choices: Indian Skincare Consumers Prioritize Natural and Sustainable Options
The Indian skincare market was valued at approximately USD 2.96 billion to USD 8.78 billion in FY2024. Different sources provide varying figures, indicating the market's dynamism and ongoing assessments. Projections indicate a significant growth trajectory, with the market expected to reach between USD 7.11 billion and USD 17.69 billion by 2030-2033.
The market is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 7.80% to 15.78% during the forecast period of 2025-2033. This makes it one of the fastest-growing segments in the personal care industry in India.
The Indian skincare market presents significant opportunities for growth and innovation. Brands that can cater to the evolving consumer preferences for natural ingredients, efficacy, personalization, and sustainability are likely to thrive in this dynamic landscape. The increasing adoption of online channels and the influence of social media will continue to shape consumer behavior and market trends in the years to come.
Here are a few brands to look forward to in 2025 -
1 - Kimirica - Kimirica, a thoughtful Indian self-care brand, crafts vegan and cruelty-free bath, body, skin, hair, and home & wellness products. Emphasizing experiential self-care, their paraben and SLS-free formulations blend natural actives and IFRA-certified fragrances. Made in India with a focus on sustainability, Kimirica offers luxurious yet ethical products, beautifully packaged for personal indulgence and gifting.
Beyond their product quality, Kimirica focuses on the story and experience behind each collection, drawing inspiration from nature and cherished memories. Their packaging is thoughtfully designed, enhancing the feeling of indulgence. With a strong commitment to sustainability and ethical practices, Kimirica proudly manufactures its products in India, serving a global audience. From luxurious shower gels and body lotions to fragrant candles and
curated gift sets, Kimirica aims to bring moments of joy and pampering into everyday life. Brand ambassador Kiara Advani aligns with their ethos of mindful self-care.
2 - D’You - D'you is a contemporary Indian skincare brand making waves with its science-backed, minimalist philosophy. Founded by Shamika Haldipurkar, D'you champions effective formulations featuring a curated selection of well-researched active ingredients at optimal concentrations. Transparency and education are key, with the brand clearly communicating ingredient benefits, empowering informed consumer choices.
Embracing a "less is more" approach, D'you avoids unnecessary fillers and fragrances, focusing on potent ingredients for targeted solutions. Their clean, modern aesthetic mirrors their straightforward approach. Operating primarily online, D'you has cultivated a dedicated following among skincare enthusiasts who value efficacy and clarity. Notable products like the antioxidant-rich "Hustle" serum and the barrier-supporting "Good Light" moisturizer exemplify their commitment to delivering results-driven skincare without the fuss.
3 - Nabhi Sutra is an Indian brand rooted in the ancient Ayurvedic practice of Nabhi Chikitsa, focusing on the belly button as a central point for wellness. Their core offering is a diverse range of belly button oils, each meticulously formulated to address specific concerns using natural, Ayurvedic ingredients.
Beyond general well-being, Nabhi Sutra offers targeted solutions for skincare, aiming to improve texture and reduce dark circles with almond and olive oils. They even have formulations designed to potentially enhance brain function and memory, especially for children. A dedicated oil for period pain relief is also part of their portfolio. The application is simple: a few drops massaged into the navel before sleep. While user reviews suggest positive experiences,
particularly for hair and skin, individual results may vary with this unique Ayurvedic approach to wellness.
Recognizing this gap, ADHYAY Wellness by Nabhi Sutra, an Ayurvedic skincare brand known for its holistic, heritage-inspired approach, announces the launch of its much-anticipated product: Soothe Skin Shield. This innovative offering is a natural, harsh chemical-free sunscreen alternative that leverages plant-based ingredients with inherent SPF properties, providing everyday protection without compromising skin health.
Founded on the principles of Ayurveda, ADHYAY Wellness has carved its niche in the wellness and skincare space with a strong commitment to purity, tradition, and transparency. The brand first made waves with its hero product – ShataDhauta Ghrita, a 100-times-washed ghee cream inspired by ancient Ayurvedic texts. With a loyal customer base and rave reviews, this product quickly became a skincare staple for those seeking deep nourishment and natural healing.
4 - Fuschia - Fuschia, a natural, vegan handmade skincare products brand originating from India. established in 2013 as an extension of Vkare Bio Sciences, a company founded by doctors in 2012. Fuschia emphasizes a blend of science, nature, and ethical beauty. Their products are 100% vegan, cruelty-free, and formulated without SLS, parabens, phthalates, and mineral oils. Fuschia offers a diverse range of skincare, face care, bath & body products, and handmade soaps. They are known for using natural ingredients and drawing inspiration from the vibrant Fuschia flower. The brand aims to provide gentle yet effective skincare solutions, with many reviews highlighting the pleasant fragrances and moisturizing properties of their products.
Fuschia is committed to being a conscious brand, focusing on ethical sourcing and manufacturing practices. Their products are available online through their website and other e-commerce platforms.
Fuschia's approach to skincare is really impressive, especially with its focus on natural, handmade, and vegan products. The commitment to premium ingredients and eco-friendly practices sets it apart in a crowded market. It's great that the brand not only prioritizes skin health but also emphasizes sustainability, which is something many consumers are looking for today. With its parent company, Vkare Bio Sciences, has expanded its portfolio to include not just Fuschia but also Physiovits, tapping into both skincare and nutraceuticals. Physiovits aims to bridge nutritional gaps, promoting health and well-being through efficacious and affordable supplements.
Key trends shaping the market include a rising preference for natural and organic products, with 59% of consumers favoring them. The clean beauty movement and demand for sustainable products are also gaining traction. Personalization is another significant trend, with consumers seeking products tailored to their specific skin needs.
