Quick Commerce Captures Two-Thirds of E-Grocery Orders, Transforming India's Retail Landscape
New Delhi, March 27 – Quick commerce platforms, which promise delivery of goods in under 30 minutes, are rapidly transforming the retail landscape in India by significantly influencing consumer buying habits. According to a joint report by Flipkart and Bain & Company, these platforms accounted for over two-thirds of all e-grocery orders and nearly 10 percent of total e-retail spending in 2024.
As per agency report, the study highlights that India’s quick commerce sector has outpaced global trends and is projected to grow at an annual rate exceeding 40 percent by 2030. This growth is expected to be driven by expansion across various product categories, geographic regions, and customer segments.
The report notes that the emergence of quick commerce has been one of the most defining shifts in India’s e-retail sector over the past two years. While the segment initially focused on grocery deliveries, it has now diversified significantly. Around 15 to 20 percent of its gross merchandise value (GMV) currently comes from categories such as general merchandise, mobile phones, electronics, and apparel.
High population density and easy access to low-cost "dark stores" – retail outlets that cater exclusively to online orders – have contributed to the rapid rise of these platforms in India. Quick commerce companies have also attracted substantial interest from various players, enriching their value proposition to consumers.
While the majority of GMV continues to come from India’s top six metropolitan cities, the sector is expanding into smaller towns, further boosting growth. However, the report emphasizes the importance of adapting business models for these emerging markets, managing rising competition, and optimizing supply chains to ensure sustained profitability.
The Flipkart-Bain report on India’s online shopping trends in 2025 also notes that India has become one of the world’s largest retail markets. In 2024, the country emerged as the third-largest retail market globally. The Indian e-retail sector reached a GMV of approximately $60 billion, making it the second-largest market globally in terms of online shopping volume.
Although a slowdown in private consumption reduced the sector’s growth rate from a historic high of 20 percent to 10–12 percent in 2024, the outlook for 2025 appears optimistic, especially with expected momentum during the festive season.
Looking ahead, the e-retail segment is projected to grow at over 18 percent annually, potentially reaching a GMV of $170–190 billion over the next six years.
