Surat: The bustling SGCCI Garment Expo 2023 at Sarsana, Surat, buzzed with not just vibrant fabrics and garment displays, but also insightful sessions like the 'Fashion Conclave 2023'. The first session, held on Wednesday, 27 December, dove deep into the fascinating world of fashion forecasting and color psychology.
Keynotes from the Catwalk:
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Yashi Saxena, Creative Lead of ICH Next Womenswear Research and Design, took the stage as the keynote speaker, delving into the crucial realm of "Fashion Forecasting." Her session offered valuable guidance on understanding customer preferences, color and fabric selection for garment manufacturing, and navigating the nuances of design and color for specific themes. Saxena also provided a captivating glimpse into upcoming trends in Indian women's apparel, empowering students and entrepreneurs to make informed design, fabric, and color choices for their future collections.
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Ankita Kothari, Business Development Manager at Pantone India, shed light on the undeniable power of "Indicator Colors and Color Matching in the Garment Industry." Kothari revealed that a staggering 65% of clothing purchases are driven by color, while 87% of consumers are swayed by brand logos. Highlighting the significance of color selection in textile manufacturing, she delved into the unique color variations across different fabrics and emphasized why color choice holds ultimate importance in apparel design. Kothari's session further explored various color systems used in graphics, fashion, home interiors, and provided insights into innovative devices for color recognition – invaluable tools for both students and seasoned professionals.
Engaging Dialogue and Knowledge Exchange:
The session concluded with a lively Q&A session, where both speakers readily addressed queries from budding fashion designers and enthusiastic young entrepreneurs. This interactive exchange provided a platform for deeper understanding and practical takeaways, leaving the audience empowered to navigate the ever-evolving world of fashion with confidence.
The 'Fashion Conclave 2023' at the SGCCI Garment Expo 2023 proved to be an enriching experience, illuminating the intricate relationship between color, trend forecasting, and design in the garment industry. With these valuable insights, students and entrepreneurs alike gained the tools and knowledge needed to create future-proof collections that resonate with both consumer preferences and market demands. The event successfully reignited the spark of creativity and innovation within the vibrant Surat garment scene, promising a future filled with stylish, trendsetting apparel.
