Ajay Devgn launches 'Bholaa Yatra' with a fun-filled road trip across India

Mumbai: Bollywood actor and director Ajay Devgn has kicked off a unique marketing strategy for his upcoming movie 'Bholaa'. The film's team has launched a road trip, called the 'Bholaa Yatra', which will visit nine cities across India.

The 'Bholaa' truck will make stops in Thane, Surat, Ahmedabad, Udaipur, Jaipur, Gurugram, Delhi, Kanpur, and Lucknow. The truck will be set up in a prominent location in each city, and the public will be invited to watch the movie trailer, participate in fun activities, and win Bholaa merchandise.

Ajay Devgn flagged off the 'Bholaa' truck on March 11 from Mumbai, and he has encouraged people to visit the truck and be a part of the 'Bholaa Yatra.' The team hopes that this unique marketing strategy will help the film reach a wider audience and generate more buzz before its release on March 30.