Surat — As the country celebrates the festival of Rakshabandhan, the demand for sweets has skyrocketed, especially in the city of Surat. Over the past week, sisters shopping for rakhis have also been filling their carts with sweets. According to Sumul Dairy, one of the city's major dairy and sweet shops, they alone have sold a staggering 71,000 kg of sweets in anticipation of the festival.
The entire city has witnessed a surge in sweet sales, with more than 1.5 lakh kilograms sold in just the last three days. Sumul Dairy, which has been a part of the community's festive celebrations for years, reported a 10% increase in sales compared to last year. "Surti people have a penchant for sweets during festivals like Rakshabandhan, Janmashtami, and Diwali. This year is no exception," said Jayesh Patel, director of Surat Dairy.
Sumul Dairy attributes its high sales numbers partly to its focus on quality. Patel stated, "Since Mawa, a main product, is produced in-house, quality is guaranteed." Among their top sellers were 50,000 kg of Pedha, Kaju Katari, and Mawa Barfi, followed by 30,000 kg of Shrikhand and 10,000 kg of Mawa.
The sales not only bring joy to the festivities but also have a significant economic impact. Sumul Dairy, known for their quality products, reported that the high sales volume yields considerable revenue, which ultimately benefits local cattle farmers.
As the city dives into Rakshabandhan celebrations, the sweet shops have been bustling with activity, signaling not just cultural richness but also a robust business environment. Given the increased sales this year, it appears that the tradition of sharing sweets on this special festival continues to grow, making it sweeter with each passing year.
