Mumbai, India - ONTV, India's First Transit Media Broadcaster has once again demonstrated its unique approach to transit media advertising. ONTV, known for its innovative ideas, distributed free samples of the newly launched sanitary pad company “YUKTI MANTRA”, on 26 February.
The initiative received an overwhelming response from the ladies travelling in the local trains. The digital screens displayed the highlights of the product and its features, while the samples were distributed among the ladies. The commuters praised the initiative and appreciated the efforts of ONTV to bring such innovative ideas to the forefront.
ONTV has yet again proven that it can create a buzz in the market for any kind of brand, and this innovative idea of showcasing the product inside the running local trains has opened up a new avenue for unique marketing strategies. The response from the ladies traveling in the Mumbai locals has been tremendous, and they have appreciated the efforts of ONTV. This makes a great branding opportunity for other brands to showcase their products inside the running local trains in a very unique manner. With a captive audience during peak hours, transit media advertising has become an effective way to reach out to the masses. ONTV has proved that it can create a unique experience for the commuters and can showcase brands in an innovative way.
This initiative by ONTV is a great example of how companies can create a positive impact on society while promoting their products. It remains to be seen what ONTV has in store for the commuters of Mumbai and other cities in the future.
