Motorola disrupts the sub 10K segment with their latest “Hatke” launch

Motorola disrupts the sub 10K segment with their latest “Hatke” launch

Flaunting an incredibly premium design, on Flipkart and leading retail stores, starting at just Rs 6,999

New Delhi, 8th February 2023: Today, Motorola announced the launch of its latest smartphone in the e series franchise, moto e13.It is an all-in-one smartphone, set to disruptthis segment with up to 4GB RAM, powered by UNISOC T606 octa core processor and a 64GBstorage to ensure a strong “hatke” performance, including a massive, long lasting5000mAh batterythat can last over 36 hours*. The smartphone is available in two variants starting atan incredible price of just Rs 6,999 (2GB+64GB) and Rs 7,999 for the 4GB+64GB variant. 

Moto e13 is a showstopper in every way. The sleek, stylish and premium design is beautifully made for your on-the-go style cravings and a vibrant 6.5” IPS LCD display screen only adds more spark to the smartphone. 
 
Furthermore, the moto e13 gives you a multidimensional audio-visual experience with Dolby Atmos®audio. You canunlock new levels of emotion in your favorite songs with greater depth, clarity, and details than ever before, drawing you closer to the artists you love. 
Additionally, with moto e13, you have no more worries about having the right connections. You get support for dual-band Wi-Fi (both 5GHz and 2.4Ghz) – a first in this segment a convenient USB Type-C 2.0 connector, and Bluetooth® 5.03wireless technology. 

Shoot your best photos with the 13MP AI-powered camera system, that are ready to be posted on your social media account. With intelligent features like Auto Smile Capture, the 13MP camera recognizes when everyone in the frame is smiling and snaps a picture. Other features like Face Beauty and Portrait mode enhance your photos automatically, so you get beautiful shots without lifting a finger. Additionally, capture the best selfies with a stunning 5MP front camera. 

Overall, the moto e13 features a standout design, superior comfort that is perfect for one-handed use. With a segment firstIP52 water-repellent design, your phone stays protected from all those spills and splashes when you’re out and about.

Mighty thin at 8.47mm thin and weighing just 179.5g, moto e13 fits your pocket without compromising battery life or the view. Along with the addictive moto gestures such as chop-chop for flashlight, double twist for camera and more, you get a10W Charger in box and 2x2 MIMO for better and faster data speeds. The moto e13has everything you want in a phone. 

Digital inclusion of new indigenous languages 

Over the past two years, Motorola and the Lenovo Foundation have been working to digitize and preserve endangered languages. To date, the teams have worked with indigenous communities to ensure that Kaingang, Nheengatu and Cherokee  are fully supported as part of the 90+ languages we offer through Android. With today’s moto e13 launch, we’re incredibly excited to announce that the device will be the first to support Kangri and Kuvi,  endangered indigenous languages from regions in India. Kuvi and Kangri will make up the third phase of our endangered indigenous languages digital inclusion initiative. As part of this newest phase, the team worked closely with local experts, professors and communities to deliver the first-ever Kuvi language writing system and keyboard, and a fully localized Kangri smartphone User Interface.

The new languages will be available on the new moto e13. Going forward, every Motorola smartphone that has upgraded to Android 13 will have Kangri language and Kuvi keyboard support as well.  Stay tuned for more information on this project in the coming weeks. 

Tags: Mobiles