KBC is returning to Doordarshan, know what time Amitabh Bachchan's show will air
Mumbai, May 29. The most popular and prestigious quiz show in Indian television history, Kaun Banega Crorepati (KBC), is once again ready to make history.
NH Studioz has secured the broadcasting rights for this show on Doordarshan. Following this major decision, KBC will now be part of Doordarshan's prime-time lineup, airing daily at 9 PM. This move is expected to significantly strengthen Doordarshan's entertainment portfolio and revive the show's timeless appeal among millions of viewers across the country.
Hosted by the legendary Amitabh Bachchan, Kaun Banega Crorepati has given Indian television a new identity and has become a cultural pride that has touched the hearts of every generation. Through this partnership, NH Studioz aims to reach an even larger audience through Doordarshan's unparalleled reach in urban and rural India. This development comes at a time when there has been a significant resurgence in demand for nostalgic content that can be enjoyed by the whole family.
Industry analysts had previously observed a similar trend during the COVID period when the re-broadcast of Mahabharat on Doordarshan achieved record-breaking viewership and changed the way television is consumed in India. NH Studioz Chairman Narendra Hirawat expressed confidence that evergreen content always finds new audiences, regardless of the generation or platform. He stated that Kaun Banega Crorepati is not just a television show but an emotion that viewers across India have been connected to for years.
Bringing it to Doordarshan's prime-time slot will give audiences a chance to relive that experience, while also introducing the magic of this remarkable format to new viewers. Given Doordarshan's most extensive broadcasting reach in the country, the addition of KBC is expected to enhance viewer engagement and further strengthen Doordarshan's entertainment programming in the prime-time segment. This acquisition also reflects NH Studioz's growing focus on reviving prestigious entertainment properties in the television and digital ecosystem, thereby extending the reach and longevity of India's most beloved entertainment formats.
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