As the Election Commission is working to raise voter awareness through various means for the local body elections in 2026, a unique initiative has emerged in Rajkot. The Rajkot District Milk Producer Cell is conveying the message of voters' rights through milk receipts.
The elections for the taluka panchayat, municipality, and district panchayat scheduled for April 26 are expected to have a significant impact on rural areas. Keeping this in mind, the Rajkot district administration and election branch have adopted an innovative method to reach out directly to milk producers. The receipts given to the producers who deliver milk prominently feature the message that 'My vote is my right.' This initiative aims to convey that just as fat has a price in milk, the right to vote is equally valuable.
According to Nikhil Chavda, registrar of Gopal Dairy, approximately 20,000 milk producers receive such receipts daily. Over the past five days, more than 80,000 receipts containing the voter awareness message have been distributed. Additionally, outreach to voters is also being conducted through the Amul Kisan app.
Approximately 4,700 mobile users receive bulk messages daily, and more than 15,000 awareness messages have been broadcast since April 16. This campaign will continue until April 26. Rajkot District Collector and Election Officer Dr.
Om Prakash is actively promoting this campaign under the guidance of the SVAP department. The administration's goal is to raise awareness among as many people as possible to ensure their participation in the democratic process.
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