Ahmedabad: AACA organizes 'Media Advantage 2026' talk show, in-depth discussion on the power of media
Ahmedabad. The Ahmedabad Advertising Welfare Circle Association (AACA) organized the 'Media Advantage 2026' talk show as part of the 35th Advertising Festival.
The event featured extensive discussions on the changing role of media and its significance in brand growth. Renowned media experts from across the country shared their insights on the strengths of various media platforms and their effective use. Experts emphasized that a strong integrated media strategy is essential for creating real impact and identity for brands.
Basant Rathore from Jagran Group stated that print media remains the most influential medium for building brand credibility and reputation. Yatish Maharshi from Radio Mirchi highlighted the crucial role of radio in maintaining balance in the current multimedia environment. Manoj Jagyasi from Bharat 24 News mentioned that traditional and digital media complement each other, while television still has the widest reach in India.
Jayesh Yagnik from Moms Outdoor described outdoor media as a pure advertising medium, noting that digital outdoor is more innovative and impactful. Dr. Kushal Sanghvi from Commerce-UK remarked that digital media is no longer limited to awareness but has transformed into connected commerce, where every touchpoint can become a potential transaction.
The entire session was moderated by Dr. Santosh Patra from Mika Institute, who noted that each media platform has its unique strengths, and the role of media planners and advertising agencies is to create demand for brands through the synergy of all these mediums. On this occasion, AACA President Mr.
Manish Gandhi announced a coffee table book showcasing AACA's 35-year journey and the progress of the advertising sector in Gujarat. The event saw a significant presence of major advertisers and agencies from Gujarat and received an enthusiastic response.
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