For decades, India’s most stylish men have gazed longingly at swatch books bearing names like Loro Piana, Ermenegildo Zegna, and Brunello Cucinelli—the holy trinity of Italian fabric mastery. These brands don’t just represent cloth, they represent culture: the kind of quiet luxury where a blazer speaks louder than logos ever could.
But there’s a catch. Once these luxury fabrics are imported into India, they cross an invisible line—from aspirational to inaccessible.
A Loro Piana suiting fabric in New Delhi can cost upwards of ₹9,000–₹14,000 per metre, often pushed higher by duties, distributor markups, and boutique exclusivity. That means a three-piece suit can cost more than a motorcycle—and tailoring not included.
For a long time, there was no middle ground between imported prestige and mass- market mediocrity.
Until now.
Enter Fabrics by Echelon, a Maison Echelon product, and arguably India’s most compelling answer to overpriced international suiting fabrics. Based in Gurugram, this brand has flipped the script by importing semi-affordable, premium-grade fabrics from Italy, Vietnam, and China, and curating them into editorial-quality collections—all at a fraction of the cost of the big European names.
But this isn’t imitation. This is interpretation—guided by fashion stylists from London, Paris, New York, Milan, and Dubai, who understand the codes of luxury and translate them into relevant, ready-to-wear cloth collections.
So, What’s the Difference?
• Luxury Feel Without Luxury Tax
The Como collection evokes the old-money charm of Italian nobility. The Gatsby range mirrors the bold texture work you’d expect from couture jacquards. But unlike imported labels, these aren’t meant for glass cases—they're meant to be cut, stitched, and worn. And they start at rates that don’t insult your intelligence.
• Fashion-Led, Not Just Fabric-Heavy
Echelon's four collections—Como, Gatsby, Line, and Essentials—are not bulk imports. They’re style-guided capsules that speak to specific personalities: from the
power dresser to the minimalist, the creative, and the connoisseur.
• Made for India’s Modern Gentleman
In a city like New Delhi, where bespoke tailoring is a heritage craft, the missing piece was never the skill—it was always the material. Fabrics by Echelon delivers that missing piece, empowering the city’s best tailors with cloth that finally matches their talent.
As the brand scales into Dubai and Saudi Arabia, it carries with it a promise: you no longer have to pay for a European name to look like a global gentleman. You just have to know where to buy your cloth.
https://fabricsbyechelon.com/
