Reliance Retail Acquires Kelvinator to Boost Presence in India’s Premium Home Appliance Market

New Delhi, July 18 — In a move aimed at accelerating its growth in the rapidly expanding premium home appliance segment, Reliance Retail has announced the acquisition of Kelvinator, a brand renowned globally for over a century for its range of refrigerators, air conditioners, coolers, and washing machines. The company made this announcement on Friday but did not disclose the financial terms of the deal.

As per agency report, Reliance Retail stated that the acquisition will significantly strengthen its leadership in India’s fast-growing consumer durables sector. By integrating Kelvinator’s legacy of innovation with its own extensive retail network, Reliance Retail aims to create greater value for consumers and expand its reach in the premium appliance market across the country.

Isha M. Ambani, Executive Director of Reliance Retail Ventures Limited, described the acquisition as a pivotal moment for the company. She emphasized that acquiring Kelvinator enables Reliance to broaden its offerings with reliable global innovations for Indian consumers, supported by the company’s unmatched scale, robust service capabilities, and a market-leading distribution network.

Reliance Retail further added that the synergies between Kelvinator’s rich heritage of innovation and its own retail infrastructure would ensure that high-quality, globally standardized products are accessible to every Indian household. This, the company believes, will help improve daily life and stimulate further growth in the premium home appliance segment throughout India.