Candy | Masaledar candy | Top 10 best toffee brands in India: Pulse Candy

New Delhi [India], June 27: When was the last time a candy made your taste buds do the bhangra?

If you're even remotely into chatpata, you already know the name that's ruled pockets, purses, and pantries across India — PULSE. Not just a candy. Not just a trend. It’s a masaledar movement. A rebellious explosion of tangy, spicy, sweet, and downright addictive flavor, packed into a hard shell of pure candy genius. And guess what? It’s not alone. The world of Indian masaledar candy is brimming with bold brands that have turned our collective sweet tooth into a craving for chaos — the good kind.

Let’s unwrap the top 10 best toffee brands in India that are redefining what it means to pop a candy. But first, let’s pay tribute to the king of the flavor jungle.

1. PULSE – The Masala Meteor

Imagine a candy that starts sweet but doesn’t end there — no, Pulse lures you in with its sugary charm and then… BAM! A punch of tangy amchoor masala explodes in your mouth like a firecracker on Diwali night.

Launched with a whisper and now echoing across every kirana shop in the country, Pulse has become the undisputed badshah of the masaledar candy world. It’s not just a candy; it’s an emotion. It’s the delicious rebellion of taste that turned heads, stole hearts, and made grown-ups sneak it like guilty teenagers. Whether you’re a fan of Kachcha Aam, Guava, or Pineapple, every variant is a reminder that life is better with a little masala in the middle.

Pulse doesn’t ask for your attention — it grabs it and refuses to let go.

2. LOOVIT – The Flirty Firecracker

Hot on Pulse’s heels is the rising star that’s all sass and spice — Loovit. With its vibrant colors and wicked flavor combinations, Loovit is the candy equivalent of a perfectly timed wink.

If Pulse is the intense, brooding hero of a masala movie, Loovit is the cheeky best friend who knows all the secrets. It knows how to dance on your tongue with the finesse of a seasoned performer, balancing that sweet outer shell with an irresistible masala core that leaves you wanting more.

Loovit isn't just following the trend — it’s setting one. The flavors are fun, feisty, and unapologetically bold. A true head-turner in the top 10 best toffee brands in India, Loovit is here to spice up your snack stash.

3. OVAL – The Smooth Criminal

Where Pulse comes in swinging and Loovit teases, Oval slides in with suave sophistication. Oval isn’t loud — it’s lethal in its subtlety. At first glance, it looks like a regular candy. But don’t be fooled. That outer calm conceals a wild heart of masala madness waiting to break free.

The journey from sweet to spicy in an Oval candy is like watching a suspense thriller — slow build-up, rising tension, and then the grand reveal that leaves your mouth reeling. It’s the kind of masaledar candy that doesn't need to shout to be noticed. It just sits there confidently, knowing you’ll come back for more.

4. KACCHA MANGO BITE – The Classic with a Tangy Twist

An OG in the game, Kaccha Mango Bite, walked so Pulse could run. This green-and-yellow legend has been making taste buds tingle since childhood. While newer candies crank up the spice, this one still holds a special place in the heart — simple, nostalgic, and oh-so-satisfying.

5. PARLE KACCHA MANGO – The Evergreen Zing

Parle’s take on the tangy mango candy is another big name in the world of masaledar candy. The flavor is more traditional, a little more mellow, but still delivers that perfect chatpata hit.

6. CHATAK MINT – The Cool Masala Maverick

Not all spice burns. Some refresh, and Chatak Mint is here to prove it. With a hint of minty coolness balancing the bold masala center, this one’s a crowd-pleaser for those who like their candy with contrast.

7. ROLA COLA – The Cola Comeback Kid

It left, and we wept. It returned, and we rejoiced. Rola Cola may not be masaledar in the traditional sense, but its cola-filled goodness and fizzy core make it a strong contender in the flavor wars.

8. FATAK – The Firecracker in Your Pocket

The name says it all. One bite of Fatak and it’s like Holi and Diwali got married in your mouth. It’s colorful, chaotic, and bursting with flavor. Perfect for the drama queens (and kings) of the candy world.

9. CHULBULI IMLI – The Tamarind Temptress

Sweet, sour, and scandalously spicy — this tamarind-based candy knows how to flirt with your palate. If you haven’t had one recently, go get some. Your inner child is begging for it.

10. KHAATTA MEETHA – The Dual Personality Diva

Can't decide between sweet and sour? Khatta Meetha is the candy equivalent of mood swings — and we love it for that. It surprises you with every bite, and sometimes, that's all we need.

The Final Bite: Why We Crave Masala in a Candy

India doesn't just love candy. India loves drama in candy. We want twists. We want turns. We want a story with every unwrapping. And that’s exactly what brands like Pulse, Loovit, and Oval deliver — not just sugar rushes, but mini rollercoasters of flavor that take us on wild rides from mellow sweetness to mad masala.

In a world filled with ordinary toffees, these masaledar marvels are rule-breakers, trailblazers, and taste-makers.

So, next time you find yourself craving something beyond boring chocolate or plain caramel, you know what to reach for a candy with a kick. A candy that fights bland with bold. A candy that wears masala like a badge of honor.

Pulse might’ve led the charge, but the entire gang is here to keep your taste buds entertained one fiery core at a time.

Now go on. Unwrap the drama. Taste the masala. Live the legend.

To know more, please visit:

https://www.dsgroup.com/our-brand/confectionery/pass-pass-pulse