New Delhi, June 20 — Ola Group's artificial intelligence arm, Krutrim, has announced the acquisition of BharatSahayak, an AI platform previously owned by technology consulting firm Samagra. The acquisition includes BharatSahayak’s core AI team, further strengthening Krutrim’s technological foundation. The financial details of the transaction have not been disclosed.
BharatSahayak, known for its AI-driven conversational capabilities, gained prominence during Mahakumbh 2025, where it powered the KumbhSahayak chatbot. This tool provided real-time assistance to pilgrims on rituals, travel routes, accommodation options, and major attractions, operating round-the-clock throughout the massive religious event.
According to a company spokesperson, the integration of BharatSahayak into the Krutrim ecosystem will enhance the platform’s offerings and further the company’s vision of developing inclusive and intuitive AI systems deeply rooted in the Indian context.
The acquisition marks a strategic move for Krutrim as it aims to scale BharatSahayak across India by leveraging its proprietary large language models (LLMs), AI engines, cloud infrastructure, and agent-based platform. As per agency report, the expansion is part of Krutrim's broader mission to build AI solutions tailored to India’s unique linguistic and cultural diversity.
