Apple Sees 25% Growth in India Sales in March Quarter, Vivo Maintains Market Leadership: Report

New Delhi, May 5 – Apple recorded a 25 percent year-on-year growth in iPhone shipments in India during the January–March 2025 quarter, as per agency report. The company's market share in the country also increased to eight percent during the same period, according to a report released on Monday by CyberMedia Research (CMR).

Despite Apple’s gains, Chinese smartphone manufacturer Vivo retained its dominant position in the Indian market with the highest market share of 20 percent during the quarter. South Korean company Samsung followed with an 18 percent share, while Xiaomi secured the third position with 13 percent.

The report highlighted that Xiaomi experienced the steepest year-on-year decline among the top five smartphone brands, with its market share dropping by 37 percent. This indicates ongoing challenges in both the affordable and value-for-money smartphone segments for the company.

Meanwhile, Oppo reported an eight percent increase in sales, raising its market share to 12 percent. Motorola witnessed a significant year-on-year growth of 53 percent during the same quarter.

The report further revealed that 5G smartphones accounted for 86 percent of the total market during the January–March period, representing a 14 percent increase compared to the previous year.

In the feature phone segment, Chinese brand Itel led the market with a 41 percent share, followed by Indian manufacturer Lava, which saw a 14 percent year-on-year decline. HMD, the owner of the Nokia brand, experienced a six percent drop in sales, but still maintained a 19 percent market share.

In terms of smartphone chipsets, MediaTek continued its dominance with a 46 percent share of the Indian market. Qualcomm led the premium smartphone segment, defined by devices priced above ₹25,000, with a 35 percent share.