Surat, April 26 – The much-anticipated season of Gir Kesar mangoes, the pride of Saurashtra, officially began on April 26 with a traditional auction at Talala Market Yard. On the opening day, the market witnessed the arrival of 14,500 boxes, each containing 10 kilograms of mangoes. Farmers received prices ranging from ₹650 to ₹1,500 per box, an increase of ₹150–₹200 compared to last year, creating an atmosphere of enthusiasm among growers.
Discovered in 1930 in the Gir region of Junagadh, the Kesar mango earned its name after the Nawab noticed its distinctive saffron hue. In 2011, it received the prestigious Geographical Indication (GI) tag, further strengthening its international recognition. Today, the Gir Kesar mango is celebrated worldwide for its natural sweetness and vibrant color.
Compared to last year’s first-day arrival of 5,750 boxes, this year’s initial turnout more than doubled. In the auction, premium quality mangoes fetched prices up to ₹1,350 per box. Traders from various parts of Saurashtra participated actively in the bidding process, adding to the lively atmosphere of the event.
Sanjay Shingala, President of the Talala Market Yard, shared that last year, a total of 5,96,700 boxes were traded. However, he cautioned that this year, the yield might be affected by climatic changes, potentially leading to a lower overall harvest. He mentioned that as the season progresses, arrivals are expected to increase, which might cause a slight decline in prices. The average rate is projected to be around ₹80 to ₹85 per kilogram this year, higher than last year's average of ₹70 per kilogram.
Shingala also noted concerns regarding premature harvesting by some farmers due to climate-induced crop damage and appealed for government intervention to regulate the situation.
Experts highlighted that naturally ripened, chemical-free Kesar mangoes offer far superior taste and health benefits compared to artificially ripened ones. Conscious consumers prefer ripening mangoes naturally by wrapping them in paper or straw to preserve their authentic flavor and nutritional value.
The beginning of the Gir Kesar mango season once again showcases the agricultural prosperity and cultural heritage of Saurashtra, reaffirming its unique place in India’s rich horticultural landscape.
