New Delhi, April 17: FMCG major RSPL Group’s leading laundry brand, Ghadi Detergent, has acquired the naming rights for five platforms at New Delhi Railway Station in a one-year branding agreement. As per agency report, the company confirmed on Thursday that platforms number one, six, seven, eight, and nine will now prominently bear the name ‘Ghadi Detergent’.
The branding initiative will include the installation of panels, billboards, vinyl wrapping, and other visual elements to display the Ghadi Detergent name across the selected platforms. The partnership marks a strategic move by the brand to boost its visibility and connect with a broader consumer base through the high-traffic railway hub.
In addition to the branding rights, Ghadi Detergent has introduced several commuter-friendly amenities on these platforms. The company has set up dedicated women’s feeding rooms, clear signage, and digital display boards to enhance the overall passenger experience.
Officials from Northern Railway welcomed the initiative, noting that the collaboration not only supports passenger welfare but also contributes to the aesthetic enhancement of the station premises. The agreement reflects a growing trend of corporate participation in public infrastructure promotion through strategic branding partnerships.
