New Delhi, April 2 – Reliance’s wholly owned subsidiary, RISE Worldwide, has entered into a strategic joint venture with Denmark-based BLAST Esports to expand the esports business in India. The partnership aims to develop leading intellectual properties (IP) in the Indian market and introduce BLAST’s globally recognized esports events to Indian fans, players, and brands.
As per agency report, the collaboration between Reliance and BLAST seeks to bring premium esports experiences to India, establishing the country as a hub for world-class tournaments. BLAST APS, through its fully owned subsidiary, is known as one of the world’s top esports tournament organizers.
The joint venture is focused on attracting high-caliber events in the future while leveraging the respective strengths of both companies. Reliance will utilize its broad reach and experience in the Indian sports ecosystem, while Jio will contribute its technological and distribution capabilities. RISE will handle event management, marketing, and promotion for tournaments and esports teams.
BLAST CEO Robbie Douek expressed enthusiasm about the partnership, calling it a unique opportunity to elevate India’s esports landscape through collaboration with a trusted and experienced local partner. Devang Bhemjyanai, Head of Reliance Sports, emphasized that the venture marks Reliance’s entry into esports, expanding its footprint in the broader gaming and entertainment sector.
