New Delhi, March 27 – Leading air conditioning company Blue Star is anticipating a significant 25 to 30 percent increase in sales of its room air conditioners this summer, with a major contribution expected from small towns and rural markets.
According to company Managing Director B Thiagarajan, factors such as an early onset of summer, rising income levels, and forecasts of severe weather conditions are likely to drive up demand for air conditioners. As per agency report, this projected growth comes despite the high base effect from last year, when the industry experienced a 30 to 40 percent spike in sales during May and June due to intense heatwaves across various parts of the country.
Thiagarajan stated that the company is targeting a 25 to 30 percent growth in AC sales and is confident in meeting that goal. For the financial year 2025-26, Blue Star expects to sell around 1.75 million units of room air conditioners.
On Thursday, the company launched 150 new models in the market. The MD noted that the primary boost in sales is likely to come from aspirational middle-class consumers in smaller towns and rural regions who are increasingly opting to purchase air conditioners.
Currently, over 65 percent of Blue Star’s room AC sales come from tier-II, tier-IV, and tier-V cities. However, Thiagarajan also expects increased demand from metro cities, where many consumers are now purchasing their second or even third air conditioner unit.
