New Delhi, March 13 – Digital payments platform PhonePe has announced a multi-year partnership with consumer electronics giant Xiaomi India, bringing its app marketplace, Indus Appstore, pre-installed on all new Xiaomi smartphones in the country.
According to a company statement, Indus Appstore will replace ‘GetApps’ on existing Xiaomi devices and will be available as a default app marketplace on new Xiaomi smartphones. The collaboration aims to enhance user experience, simplify app discovery, and expand accessibility for Indian consumers.
Indus Appstore’s Chief Business Officer Priya M. Narsimhan emphasized the significance of this partnership, stating that integrating Indus Appstore with Xiaomi’s extensive user base will create new opportunities for developers while providing users with a seamless and culturally relevant app discovery experience. She described the collaboration as the beginning of a transformative approach to how mobile apps are explored and accessed in India.
PhonePe, backed by Walmart, launched Indus Appstore in February last year, positioning it as a competitor to Google Play Store. The platform is Android-based and has been designed to cater to India’s local and cultural preferences, offering an alternative app marketplace tailored specifically for Indian users.
