New Delhi, March 11, 2025 – Quick-service restaurant (QSR) chain Wow! Momo has entered the rapidly growing instant noodles market with its new Cup Noodles range. The company aims to generate ₹100 crore in revenue from Wow! Noodles within the next 24 months.
As per agency report, Wow! Momo Foods currently operates over 700 outlets across 60 cities and plans to leverage both traditional retail and in-flight catering opportunities. The company has partnered with airlines such as Akasa Air, Air India Express, and SpiceJet to feature Wow! Noodles on their in-flight menus.
Wow! Noodles will also be available in over 200 cities through quick commerce platforms, online channels, and major modern trade retailers. The company’s CEO and founder, Sagar Daryani, stated that Wow! Noodles aims to disrupt the cup noodles segment by introducing a unique blend of Indian and Asian flavors in a convenient format.
India's instant noodles market is currently dominated by Nestlé’s Maggi, followed by ITC’s Yippee and CG Foods’ Wai Wai. With its entry into this competitive segment, Wow! Momo seeks to offer an exciting alternative and expand its footprint in the fast-growing packaged food industry.
