New Delhi, February 9 – Maruti Suzuki India (MSI), one of the country’s leading automobile manufacturers, is prioritizing the development of a robust charging infrastructure before bringing its much-anticipated E-Vitara electric SUV to the Indian market. The company is aiming to position the E-Vitara as a primary vehicle for families, rather than just a secondary or urban-use car.
To encourage EV adoption, Maruti Suzuki is also planning to enhance after-sales support, introduce leasing models, and offer attractive financing options to make the purchase process more accessible for customers.
Speaking to PTI, Partho Banerjee, Senior Executive Officer (Marketing & Sales) at Maruti Suzuki India, stated that the lack of public charging infrastructure remains a major concern for customers considering an electric vehicle. To address this, the company plans to install fast chargers at every 10-kilometer radius in India's top 100 cities, ensuring better access to charging points.
He further elaborated that 97% of all EV sales in India currently originate from these top 100 cities, making them the primary focus for infrastructure development. By strategically placing fast-charging stations, Maruti Suzuki aims to eliminate range anxiety and make long-distance travel in an electric vehicle more feasible for Indian customers.
Banerjee emphasized that the company does not want the E-Vitara to be perceived as a secondary vehicle but rather a family’s primary car. To achieve this, Maruti Suzuki plans to ensure comprehensive after-sales service that meets the expectations of customers looking for reliability in an EV.
The company unveiled the E-Vitara electric SUV at the Bharat Mobility Global Expo and intends to export the model to key international markets first, before launching it in India. With India's EV market growing rapidly, Maruti Suzuki is making significant efforts to establish a supportive ecosystem, ensuring that its customers can transition to electric mobility with ease.
