Uber Launches India’s First Water Transport Service with Shikara Bookings
Srinagar, December 2 - Ride-hailing giant Uber has launched its first water transport service in India, allowing users to book Shikara rides on the iconic Dal Lake in Srinagar through its app. This marks Uber's first such venture in Asia, blending technology with tradition to enhance tourism and provide a unique travel experience.
Prabhjeet Singh, President of Uber India and South Asia, shared the news on Monday, stating, “Uber Shikara is an effort to integrate technology with Kashmir's rich tradition, offering passengers a seamless Shikara ride experience. We are proud to contribute to promoting tourism in the breathtaking landscapes of Kashmir.”
Initially, Uber has partnered with seven Shikara owners and plans to expand its fleet based on the service's popularity. Users can book Shikara rides at government-regulated rates through the Uber app. Importantly, Uber is waiving service fees, ensuring that the entire fare goes directly to the Shikara operators.
This initiative aligns Uber with global water transport services, such as those offered in Venice, Italy, and other European countries.
Wali Mohammad Bhatt, President of the Shikara Owners Association, welcomed the move, noting, “With nearly 4,000 Shikaras operating on Dal Lake, we hope Uber will onboard more partners, helping us reach a wider audience and promoting local livelihoods.”
Uber’s entry into water transport in India not only promotes tourism but also supports traditional Shikara operators, offering them a modern platform to connect with travelers.