DEVO: Unveiling a New Chapter in Men’s Ethnic Wear, Inspired from India’s Soul

New Delhi [India] November 5: In a landmark moment for Indian fashion, Siyaram’s, the famous fashion and textile brand in India, launched DEVO, a revolutionary men’s occasion wear brand that celebrates the essence of India’s rich cultural tapestry. Mr. Gaurav Poddar, Executive Director, Siyaram’s, inaugurated the first flagship store in Delhi’s Lajpat Nagar on October 24, 2024, in the presence of Mr. Sunny Singh, a popular Bollywood celebrity & actor and other dignitaries. DEVO introduces the unique concept of ‘Made of India’—an artistic philosophy that weaves together centuries of tradition with contemporary sophistication. Devo is born of tradition, nurtured by heritage, and crafted with the soul of India. This innovative brand represents more than just clothing; it embodies the spirit of modern India, where heritage meets haute couture, creating a narrative that resonates with the global Indian man.

From the grandeur of hand-embroidered Sherwanis to the sophistication of tailored Indo-Western ensembles, DEVO’s collection is a testament to India’s sartorial excellence. The brand’s signature pieces include majestic Jodhpuris that command attention, contemporary Kurta-pyjamas that blend tradition with trend, elegant Tuxedos, and complementing accessories that speak the language of global luxury. Each ensemble is meticulously crafted, incorporating traditional techniques with modern silhouettes, and tells a story of Indian craftsmanship while meeting international standards of style and comfort.

“As we launched DEVO, we’re not just introducing another fashion brand,” states Shri Ramesh Poddar, Chairman and Managing Director, Siyaram’s. “We are building Siyaram’s legacy of excellence into an exciting new area of fashion. Our decades of expertise in creating India’s finest suiting and shirting fabrics has taught us what the Indian man desires. DEVO was created with this vision, offering garments that embody the perfect mélange of tradition and modernity and are crafted with the soul of India. It’s a proud moment for us to present a brand that embodies the sophistication, craftsmanship, and cultural richness that India is made of.”

“I am extremely happy to be invited for the launch of Devo from Siyaram’s, a brand that has a long legacy of being one of the most iconic fashion brands in India,” shared Bollywood actor Sunny Singh. “As someone who deeply appreciates our cultural heritage, I appreciate that Devo is truly a one-stop atelier for men dressing for anything from a Grihapravesh pooja or Dusshera to making a grand entrance at a wedding.”

The launch of the inaugural flagship store in Delhi’s fashion epicenter, Lajpat Nagar, marks the beginning of DEVO’s retail journey. The brand’s retail store footprint will be expanding across other locations in the country, allowing pan-India access to connoisseurs of fine fashion experience DEVO’s exquisite collection. As we witness the dawn of this new era in men’s occasion wear, DEVO stands as a testament to a unique blend of tradition and modernity, with the promise that Devo is not just a brand; it’s a way of life—Made of India—for the modern Indian man.

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