Akshay Kumar Brings Energy to Summer with Sting's New Campaign

PepsiCo India's Sting Energy Drink has launched its new campaign, featuring brand ambassador and Bollywood superstar Akshay Kumar. The film, which aims to reinstate the brand's "Energy Bole Toh Sting" positioning, takes place in a college chemistry lab and follows a series of students presenting their science projects to a grumpy professor. When Akshay enters with his project powered by Sting Energy, he turns the lab upside down with just one sip of the drink.

"Sting has truly been a trailblazer in the beverage category, redefining multiple codes including communication," said Naseeb Puri, Senior Marketing Director at PepsiCo India. "This year, we're back with yet another energizing campaign that reinforces how no energy is quite like Sting energy."

Akshay Kumar, who has been a brand ambassador for Sting for several years, said, "I always look forward to shooting with Sting because of the energy the brand offers and because there is always a unique storyline that awaits us."

The 360-degree campaign will be amplified across various media platforms, including television, digital, outdoor, and social media. Sting Energy Drink is available in small single serve packs of 200ml and 250ml, as well as a multi-serve pack of 500ml, at all retail outlets in India and on leading e-commerce platforms.

With this new campaign, Sting Energy Drink is sure to add a jolt of excitement to the summer season in India.