Lucknow, Dec 4 (IANS) Students of the Indian Institute of Management, Lucknow (IIML) went on a temple trail as part of their destination marketing course.

The 60 odd management students visited different temples and places of worship in the state capital on Sunday as part of their project.

Based on their experiences, the students will now pen down USP’s for each religious site from historical and spiritual perspectives and come up with ideas to make these religious places more attractive as tourist destinations.

The students said, “It was a wonderful experience to visit various temples of different types and architecture. The tourists visiting each temple were very different and the atmosphere too varied.”

The temple trail was an eye opener, taking the students through the deep and diverse history of each temple, unleashing the new side of Lucknow.

As students of destination marketing, it helped them recognise and appreciate the significance of the places around and how they can be woven meaningfully into a curated pilgrimage circuit for the target audience.”

Destination marketing faculty Prof Devashish Das Gupta, who introduced the religious trip, said, “As part of the immersion exercise in the course, we used to take students to major monuments and parks. For the very first time, we thought of this religious immersion trip to add a new image about Lucknow, which is otherwise popular for Nawabs and kebabs.”

Students, he said, will earn a maximum of 15 marks for writing a good report.

The report will include a religious tourism itinerary and a market strategy, including digital and social media interventions.

Students will prepare a need gap analysis benchmarking with the best practices across India.

“All the temples we visited were unique in their historical significance, structure and architecture. The walk helped us realise that Lucknow which is known as a city of nawabs also holds a key presence on the religious front,” he stated.

New Delhi, Oct 23 (IANS) Indian Institute of Management (IIM) Rohtak on Monday said that the BigBasket, Indigo, Oracle, Bajaj Capital, BlackRock and Pfizer among other prominent brands taught and discussed the management skills under the theme "Empowering Success: Strategic Integration of Leadership and Sustainability" at the campus.

IIM said that the Industry stalwarts shared anecdotes from years of professional experience spread across human resources, finance, and marketing in different industries to prepare the students for the ever-evolving future, the said.

Prof Dheeraj Sharma, Director, IIM Rohtak said that head of Winery HR and Admin, Sula Vineyards, Poonawalla Housing Finance, BigBasket and NBHC representatives stressed the need for professionals to grasp business dynamics, be agile, and remain flexible in their career paths.

He said that the discussion also addressed on how to adapt to the rapidly evolving market and suggested that organisations should offer accessible learning opportunities and address generational differences to retain and attract talent.

The IIM Director said that the business leaders during their presence in the IIM emphasised that structured, meaningful and purposeful feedback remains essential in employee development even in a digitally transformed era.

He said that advising Gen Z employees, the panellists highlighted the importance of learning, differentiation in the job market, and the evolving needs of today's workforce.

According to the IIM, the VPs of India Tax, Oracle India, Accolite India, IDBI Capital Markets and Chief Financial Officer of Bajaj Capital discussed the integral link between sustainability and finance while emphasising on the importance to integrate sustainability and profit maximization through responsible resource utilisation.

IIM said that the financial experts also discussed their professional journeys in building successful businesses, highlighting the importance of maintaining a balance between vision and execution in achieving sustainable growth.

It said that they also delved into how their businesses handle evolving customer preferences and regulatory concerns.

New Delhi (India), October 19: For years, India’s traditional education system has been burdened by the pursuit of stellar results and the reach for higher percentages. Fueled by the aspirations of each student to enter India’s top and most prestigious institutions, students have churned out long hours, and study sessions dampened with memorizing academic concepts till the point of saturation. 

Each year, as higher education institutions formulate new Entrance exams and modify their admissions procedure, students find an array of more stringent requirements that they must meet—leading to the onset of stress, anxiety and depression in perhaps the nation’s most consequential demographic. 

Studies conducted in Chennai by the Schizophrenia Research Foundation (SCARF) indicated that 32% of students suffered from severe depression while 30% suffered from crippling anxiety, and only 5% received the correct professional treatment for these conditions. 

Beyond these staggering figures, the study also looked at India’s suicide cases rising from 9.9 to 12.4 per cent after COVID-19. These numbers are expected to stay the same or increase until India mends its dormant educational system. Interesting statistics surfaced according to Indian Psychiatric Society state President Dr Paneer Selvan: “Earlier, the number one cause of death among youth used to be road accidents, now it is suicide:” 

Beyond numbers and statistics, severe anxiety and depression have been known to keep students up at night. These symptoms Degrade their sleep patterns and ability to focus in class, thus creating a negative loop in their academic and personal lives. It is these minor patterns that often lead aspiring students to suicidal attempts.   

Depression and anxiety have also been critical factors in deconstructing students’ self-esteem and confidence in light of their achievements. For every student who gets admitted into elite Indian institutions like IITs and IIMs, many more do not. And their stories are never heard, nor are their problems.   

While concepts such as mental health are gaining prevalence in India, there is still a long way to go. Beyond treatment, if the rates of anxiety and depression are to be brought down and the country’s future is to be revitalized, India needs to look at the source of the problem before its remedy. Fortunately, some already have. As the new decade unfolds, Delhi NCR has become the epicentre of technical and Management education. Some of them are employing learning approaches that were unexpected before.    

IMS Ghaziabad (University Courses Campus):   

Founded in 1990 to provide a brand of learning that resonates with the rest of the world and to impart quality education in the correct environment, IMS Ghaziabad (University Courses Campus) has garnered various acclamations from NAAC, CEGR and other bodies. UGC has also given the Institution a 12(B) status for focus on academic development and research excellence.

Yet if there is one aspect of IMS Ghaziabad (University Courses Campus) success others should emulate, it is their commitment to garner practical learning. The university provides various specializations in Computer Sciences, Management, bioscience, mass journalism, and communication sources. 

Their nationally acclaimed learning pedagogy includes hands-on classroom learning, lab assessments and guest lectures from established corporate connections. However, moving beyond these concepts, IMS Ghaziabad (University Courses Campus) has also incorporated student workshops, project-based learning, and work experience prerequisites to bolster their student development. 

Each summer, IMS Ghaziabad (University Courses Campus) places a vital 6-8 week Internship requirement to help relay the correct corporate experience while embedding specific value-added modules that help drive personality development and employability.  

Although some will call IMS Ghaziabad (University Courses Campus) unrealistically ambitious, the institute’s commitment to reach a greater echelon of educational quality has led to the practical development of hundreds, if not thousands, of students. Placing their Management, biosciences, engineering, and computer sciences students in leading Indian and International MNCs, IMS Ghaziabad (university courses campus) has emerged as a shining example of what Higher Education should be.    

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Lucknow, Sep 2 (IANS) A team of researchers at the Indian Institute of Management (IIM) Lucknow have developed a model to protect healthcare systems globally from cyber threats.

Their ‘Healthcare Cyber Risk Assessment model’ evaluates and mitigates risks of cyberattacks, thereby ensuring the security of patient data and the continuity of digital healthcare services for healthcare institutions.

The increasing complexity and sensitivity of data in healthcare organisations have heightened their susceptibility to cyberattacks, especially as the healthcare sector's reliance on digital data has grown during the Covid-19 pandemic.

Digital health records contain sensitive personal information like government IDs (e.g., Aadhaar), medical histories, finances, and insurance details, which cybercriminals can use for identity theft and fraud. Unfortunately, many healthcare organisations all over the world lack cybersecurity measures, making them easy targets for cybercriminals.

The team aimed to tackle this issue by investigating the weak points in healthcare data security that hackers exploit. They proposed that cyber threats become more likely when the healthcare staff lacks training to counter tactics like phishing, and when IT governance and security technology are not effectively implemented.

“Our risk assessment and quantification models have helped us group 1,788 US healthcare firms on a ‘heat matrix’ that shows the likelihood of a cyberattack and its potential severity. This gives us a clear picture of how ready the firms are to tackle cyber threats. We also propose a plan to tackle the risks, which is customised according to the position of the firm in the matrix,” said Prof. Arunabha Mukhopadhyay, from IIM-L, who led the research, in a statement.

The model, which can be extended to the Indian healthcare sector, can assist Chief Information Officers (CIOs) of healthcare institutions in determining the vulnerability of the healthcare institution to cyberattacks. It employs collective risk modelling to assess the potential severity of cyberattacks, which can help hospitals predict the impact and also offers recommendations on how to mitigate and prevent these cyberattacks.

The recommendations are derived from Rational Choice Theory and the standards outlined by the National Institute of Standards and Technology (NIST). They include prioritising cybersecurity measures such as firewalls, and antivirus solutions. The model also offers practical cyberattack safeguards for healthcare firms in high-risk quadrants of the heat matrix.

It also includes data backup, staff anti-phishing training, senior management engagement, advocating cybersecurity laws, and investments in cybersecurity technologies like endpoint detection and response (EDR), extended detection and response (XDR), next generation firewall (NGFW), antivirus, security incident and event management (SIEM), and security orchestration, automation and response (SOAR).