Sleepfresh, a leader in the mattress industry, proudly launches a new ad campaign featuring acclaimed actress Vidya Balan. This campaign emphasizes the crucial importance of sleep quality and marks a significant milestone in Sleepfresh’s journey from a regional powerhouse to a national challenger brand.

In our fast-paced world, where meticulous planning governs every waking moment, Sleepfresh’s latest campaign aims to highlight the often-overlooked one-third of our lives spent sleeping. The campaign underscores that true good sleep is measured not by duration but by quality, and how one feels upon waking. Vidya Balan, known for her authenticity and excellence, embodies this message, making it relatable and compelling for a wide audience.

“I am thrilled to be associated with Sleepfresh Mattress. This brand’s commitment to providing comfort and quality resonates deeply with my own values of authenticity and striving for excellence. Shooting for this campaign was an absolute joy! The creative team, the ambience, and the shared vision made the entire process incredibly enjoyable. We laughed, we worked hard, and we brought the essence of the Sleepfresh experience to life. Sleepfresh Mattress is more than just a product; it is about enhancing the quality of life. It’s about those moments of tranquillity and peace that a good night’s sleep brings. I am proud to be a part of this journey and excited to share our message with our audience. We’ve created something special, and I believe it will connect with people on a personal level, just as it has with me.” – says Vidya Balan.

Sleepfresh’s strategic objective is to elevate brand recognition on a national scale. By partnering with Vidya Balan, the brand aims to enhance its quality of awareness, leading to increased consumer inquiries and higher sales. The campaign positions Sleepfresh as a trustworthy and quality-driven alternative in a market dominated by legacy brands.

“We are extremely excited to welcome Vidya Balan to the Raunak Family. Her diverse appeal and credibility assure us that she will effectively convey our brand story to a broad audience. The campaign showcases Sleepfresh’s innovative products such as the 5-Zone Spacertech Technology and Actireact Technology, which set the brand apart from competitors. These features underline Sleepfresh’s commitment to consistency, trust, and quality,” said, Raunak Agarwal, Executive Director of Raunak Coirs Limited, the parent company of Sleepfresh Mattress,

The creative direction, led by director Saurabh Ghosh and DOP Saurabh Goswami, focuses on the core message of the importance of sleep quality. Avoiding gimmicks, the campaign stays true to the brand’s slogan: “Sab Bakwaas Hatao, Sleepfresh Ghar Lao!” This approach highlights the value Sleepfresh mattresses bring to consumers’ lives.

The campaign addresses the need for quality sleep and the critical role a good mattress plays. By providing clear, straightforward messaging, Sleepfresh aims to assist this demographic in making informed decisions about their sleep health.

Launching across multiple platforms including TV, digital, print, radio, OOH, cinema, and social media, the campaign ensures maximum reach and engagement. This 360-degree approach keeps Sleepfresh at the forefront of consumers’ minds throughout their decision-making process, reinforcing the brand’s presence in key markets.

Vidya Balan’s involvement extends beyond just appearing in the campaign. Her genuine connection with the brand’s message and her enthusiastic participation added a layer of authenticity and warmth. “Sleepfresh Mattress is more than just a product; it is about enhancing the quality of life. It’s about those moments of tranquillity and peace that a good night’s sleep brings,” she shared.

The partnership with Vidya Balan is just the beginning of many exciting initiatives planned by Sleepfresh. The brand looks forward to a long-term association with her, leveraging her credibility and widespread appeal to reinforce Sleepfresh’s position in the market.

About Raunak Group

The Raunak Group, established over 60 years ago, is a family-run business with a rich heritage in the sleep industry. The group leverages its expertise and integrated manufacturing facilities to deliver high-quality sleep solutions under various brands, including Sleepfresh Mattress. Raunak Group is dedicated to innovation, ethical practices, and fostering a healthy sleep culture across India.

Website: www.sleepfresh.in

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Get ready for a summer rom-com with a twist! The trailer for "Do Aur Do Pyaar" has finally dropped, promising a delightful blend of romance, humor, and a refreshingly honest look at modern relationships.

Directed by award-winning ad filmmaker Shirsha Guha Thakurta in his feature film debut, "Do Aur Do Pyaar" boasts a talented cast led by Vidya Balan and Pratik Gandhi. The trailer offers glimpses of their characters navigating the complexities of love, with Ileana D'Cruz and Sendhil Ramamurthy adding to the intriguing dynamic.

Humor and relatability take center stage, striking a chord with audiences as they laugh, cry, and rediscover the magic of love alongside the characters. Expect a rollercoaster ride filled with surprises, heartwarming moments, and just the right amount of confusion to keep you guessing.

The film seems like the perfect summer escape, with a soundtrack promising to be equally delightful. Featuring renowned artists like Lucky Ali, Armaan Malik, The Local Train, Lost Stories, and Ananya Birla, the music is poised to be a treat for the ears.

From its stellar cast and captivating story to its quirky humor and infectious music, "Do Aur Do Pyaar" has all the ingredients for a memorable cinematic experience. Mark your calendars – the film hits theaters on April 19th!

New Delhi (India), April 2: Sleepfresh Mattress, a leading integrated mattress manufacturer renowned for its commitment to quality and comfort, has announced a dynamic new partnership with Bollywood superstar Vidya Balan. This strategic collaboration marks a significant step forward for Sleepfresh, leveraging Vidya’s immense popularity and influence to champion the importance of quality sleep and elevate brand awareness nationwide.

Vidya Balan, a household name in Indian cinema, transcends her captivating on-screen presence and versatility as an actress. Celebrated for her dedication to health and well-being, Vidya perfectly embodies Sleepfresh’s mission of promoting quality sleep as a cornerstone of a healthy lifestyle. This shared commitment to holistic wellness makes her a natural fit as the brand ambassador of Sleepfresh.

Mr Raunak Agarwal, Executive Director of Raunak Coirs Limited, the parent company of Sleepfresh Mattress, stated: “We are delighted to welcome Vidya Balan to the Raunak family as our Brand Ambassador. Vidya’s dedication to excellence, combined with her grace and charisma, perfectly embodies the values we hold dear at Sleepfresh. We believe that her involvement will be instrumental in establishing Sleepfresh as the preferred choice for discerning consumers seeking exceptional comfort and quality sleep experiences. And, when two bankable brands collaborate magic happens.”

Commenting on the collaboration, Vidya Balan says, “Just like the movie scripts I choose, I am very particular about the brands I collaborate with. It is always quality over quantity for me. I’m excited to be associated with Sleepfresh Mattress, a brand that aligns perfectly with my belief in the transformative power of quality sleep.

After the hectic shoots and travel; a good night’s rest is essential for my physical and mental well-being, and I truly believe that sleep is your angel…so I’m passionate about encouraging people to invest in their sleep quality. I ensure I get deep restorative sleep. I look forward to partnering with Sleepfresh to spread awareness about the importance of choosing the right mattress and achieving the restorative sleep we all deserve.”

Sleepfresh Mattress, a brand under the Raunak Group, boasts a rich heritage of over 25 years in the Indian sleep industry. The brand boasts a robust pan-India presence through its extensive offline network of 1500+ retailers, 40+ exclusive stores, and a growing online presence.

With a robust infrastructure spanning India with five manufacturing facilities, they possess the capacity to deliver high-quality mattresses to meet the diverse needs of the nation’s consumers. This includes readily available products in major cities like Bangalore, Hyderabad, Kolkata, Mumbai, New Delhi, Guwahati, Bhubaneswar, Ranchi, Patna, Pune, Raipur and Gurgaon.

About Raunak Group

The Raunak Group, established over 60 years ago, is a family-run business with a rich heritage in the sleep industry. The group leverages its expertise and integrated manufacturing facilities to deliver high-quality sleep solutions under various brands, including Sleepfresh Mattress. Raunak Group is dedicated to innovation, ethical practices, and fostering a healthy sleep culture across India.

For further information contact visit: www.sleepfresh.in. 

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Mumbai, Jan 16 (IANS) Bollywood stars Vidya Balan and Pratik Gandhi have shared a cryptic post on the social media about an upcoming project, leaving the fans buzzing with excitement and speculation.

Vidya and Pratik took to their respective social media handles, and shared an image which seems to be a mathematical equation, with the sum of two and two equating to a heart.

The post has a simple yet intriguing caption: "Do aur do milenge. Pyaar ke raaz khulenge! Tomorrow at 11 am, wait for it!"

The anticipation is palpable as fans speculate about the possible announcement set to be unveiled on January 17.

Fans wrote: "OMG is it your next film", "so exciting".

Another user said: "can't wait", while one said: "new movie with Vidya Balan".

Meanwhile, on the work front, Vidya was last seen in 'Neeyat'. Pratik was last seen in web series 'Scoop', and Gujarati movie 'Vaahlam Jaao Ne'. He has 'Phule', 'Dedh Bigha Zameen', and 'Woh Ladki Hai Kahaan?' in the piepline.

Mumbai, June 21 (IANS) Vidya Balan's upcoming theatrical release, "Neeyat" dropped a short teaser, which only further fans the flames of curiosity regarding the murder mystery.

Ahead of its trailer launch on Thursday, the makers unveiled an intriguing but incredibly vague 17 second teaser which reveals next to nothing except the appearance of Vidya Balan's character.

The teaser simply says "Suspects are arriving. Motives are forming. Get ready folks, a mystery is coming."

In addition, the makers revealed 11 posters of the film's key characters, giving viewers an introduction to Vidya Balan's character, and the 10 other suspects who drive the plot forward.

While the teaser offers a small sneak peek into the enigmatic world of the murder mystery, with each poster hyping up the mystery, ultimately the teaser only ups the curiosity.

Shot as a classic murder mystery, the story follows Vidya Balan's character detective Mira Rao, who is forced by the situation at hand to become an unlikely detective, investigating a mystery-filled murder at a billionaire's party.

Narrating a tension filled suspense story, appearances are deceiving as nothing is what it appears to be.

"Neeyat" consists of an ever evolving chain of motives with each and every suspect harbouring their own dark secrets.

The film also stars Ram Kapoor, who plays billionaire Ashish Kapoor. Actor Rahul Bose and Shahana Goswami play banker Jimmy Mistry and billionaire Lisa respectively.

Then there is Niki Walia essaying a tarot card reader among many other personalities in the film.

The film is directed and co-written by Anu Menon, who last collaborated with Vidya Balan in the 2020 directorial "Shakuntala Devi", based on the life and times of the lady known as the human computer.

In addition, Anu Menon has also directed multiple episodes of the internationally acclaimed series "Killing Eve".

Additional writers for "Neeyat" include Priya Venkataraman, Advaita Kala and Girvani Dhyani with dialogues written by Kausar Munir.

Jointly produced by the Vikram Malhotra-led Abundantia Entertainment, which previously also produced "Shakuntala Devi", and Prime Video, "Neeyat" will release theatrically on July 7, 2023.