New Delhi, April 17: FMCG major RSPL Group’s leading laundry brand, Ghadi Detergent, has acquired the naming rights for five platforms at New Delhi Railway Station in a one-year branding agreement. As per agency report, the company confirmed on Thursday that platforms number one, six, seven, eight, and nine will now prominently bear the name ‘Ghadi Detergent’.

The branding initiative will include the installation of panels, billboards, vinyl wrapping, and other visual elements to display the Ghadi Detergent name across the selected platforms. The partnership marks a strategic move by the brand to boost its visibility and connect with a broader consumer base through the high-traffic railway hub.

In addition to the branding rights, Ghadi Detergent has introduced several commuter-friendly amenities on these platforms. The company has set up dedicated women’s feeding rooms, clear signage, and digital display boards to enhance the overall passenger experience.

Officials from Northern Railway welcomed the initiative, noting that the collaboration not only supports passenger welfare but also contributes to the aesthetic enhancement of the station premises. The agreement reflects a growing trend of corporate participation in public infrastructure promotion through strategic branding partnerships.

New Delhi (India), September 9: Abhiishek Mohta is among the Top 10 Casting Directors in the Indian Television Industry. Nowadays, he’s also been working as an actor. His recent Music Album, “Tumko Jabse Dekha”, is set to be released next month. In 2021, he made his debut as an actor with “Tu Hai Wahi,” a music album starring Popular Punjabi actress Shezali Sharma. 

Mohta recently featured with the sexy lady Kumawat in the latest Advertisement for the Swivel Dating App. While Abhiishek is looking cute, Aika is looking super hot in the TVC.

Apart from Music Albums, Abhiishek has collaborated with many popular brands like Jubilant Nutrihance, Greeko Man, etc etc. He was credited as Associate Creative Head for the Colors Tv Mythology show, Shrimad Bhagwat Mahapuran, where he was also handling the Casting Department. Abhiishek was the in-house Casting Director for Saffron Broadcast & Media Limited. 

Mohta expresses his gratitude towards Nikhil Dwivedi and Aryan Saha because they helped him to reach where he is today.

He was also the Casting Director for OML Entertainment Pvt. Ltd. On the other hand, Aika Kumawat has worked in TVC Advertisement for Baskin Robbins and did an episodic in Crime Patrol 2.0. Recently, she was also seen in an episode of Dil Diyaan Gallan on Sony Sab and Teri Meri Doriyaann on Star Plus, playing character roles.

Abhiishek has been the Casting Director for many TVC Advertisements, YouTube short movies, etc. He has worked for & Tv projects and OTT projects like After Breakup, Woh Ek Raat, etc.

If you are an aspiring actor, you can connect with him via email- abhiishekmohta@gmail.comand follow him on Instagram @abhiishekmohta for all the future Casting updates.

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New Delhi (India), May 26: Bohemian lifestyle brand “The Artsy Barrel” announced its rebranding today as “Karighar,” marking a significant transformation that redefines Indian craftsmanship. The reimagined brand expands its offerings beyond bohemian home decor to encompass a holistic lifestyle experience, featuring an exquisite range of apparel, accessories, and more.

Karighar sets out on a mission to redefine luxury with a touch of Indianness, engaging a network of 500 talented artisans across India who infuse their artistry into every creation. The brand cherishes the timeless beauty of Indian craftsmanship, blending age-old traditions with contemporary design to create a unique amalgamation of culture, elegance, and creativity. From vibrant Rajasthan colors to the intricate weaves of Varanasi, Karighar captures the essence of each region, breathing life into captivating pieces that transcend time and trends.

“The Artsy Barrel” originally emerged as a haven for bohemian home decor, showcasing wanderlust and artistic flair. Drawing inspiration from nature and diverse cultures, the brand quickly garnered attention for infusing living spaces with warmth, character, and bohemian charm.

Under the new identity of Karighar, the brand embarks on an expanded vision that caters to the multifaceted lifestyle needs of its discerning clientele. The captivating collection now includes ethereal fabrics, intricate embroidery, and exquisite prints that celebrate the rich heritage of Indian textiles. Karighar also introduces meticulously handcrafted accessories, including statement jewelry, elegant handbags, and artisanal footwear, beautifully crafted to elevate any ensemble.

Central to Karighar’s ethos is the belief in uplifting and empowering Indian artisans. By collaborating with a network of 500 skilled craftsmen and women from various regions of India, Karighar provides a platform for their artistry to shine and their traditions to thrive. Each creation carries the spirit of the artisan, telling a captivating story.

The brand’s new logo is a testament to its transformative journey. The letter “K,” resembling a roof, symbolizes the house of Indian craftsmanship, reflecting Karighar’s commitment to preserving and promoting heritage. The bindi-shaped emblem represents a deep-rooted connection to Indianness, while the inclusion of a scissor pays homage to the meticulous, handcrafted nature of Karighar’s offerings. Embraced by a vibrant maroon hue, symbolizing India’s soul, the logo embodies Karighar’s refined, yet bohemian, aesthetic.

“Karighar represents our commitment to showcasing the exceptional craftsmanship of Indian artisans and providing our customers with a holistic lifestyle experience. Through this rebranding, we invite individuals to immerse themselves in the enchanting world of Indian artistry,” said Ritika Jain, co-founder at Karighar.

For more information, please visit: https://www.karighar.co.in/

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Mumbai, May 5 (IANS) Actress-turned-politician Smriti Irani shared her 25-year-old advertisement for a sanitary pad company which talks about menstrual hygiene and breaking the taboo.

Sharing the video, she said at that time, such a project could kill the glamour-based career of the model.
However, things turned out differently for Smriti, who is currently the Minister for Women & Child Development and Minority Affairs.

Taking to Instagram, the minister shared the old advertisement in which she can be seen in white clothes as she discusses periods and how "those five days" are considered such a big deal.

https://www.instagram.com/reel/Cr0r-RDsWCW/?utm_source=ig_web_copy_link

She wrote: "When your past 'whispers' .... 25 years ago, my first ad ever for a big company. However, the subject was not a fancy one. In fact such was the product that many were averse to the assignment since a sanitary pad advertisement ensured the death of a glamour based career for the model involved."

"Eager to start my stint in front of the camera I said yes! After all why should a conversation re menstrual hygiene be taboo. Since then there has been 'no looking back' #throwbackthursday. p.s- yes I was thin ..ye yaad dilaane ki zaroorat nahi," she posted.

New Delhi (India), May 3: The values of Pathkind Labs are deep-rooted in the concept of bringing about a change for good. Adhering to this belief, purposeful endeavours have made their presence felt in the world of healthcare as well as in the societal norms that transpire around us. Catering to the latter, the Pathkind Labs series of #HumFarkNahiKarte ad films have successfully challenged stereotypes, taboos, and stigmas to divert the narrative and pave the way for an open-minded conversation.

The latest offering that went live on 7 March 2023 is an open letter to discrimination that infects our motherland with prejudice. The ad film encircles the aspect of bias against Indians hailing from the northeast region residing in other parts of the country, thereby shedding light on the injustice they face in their daily lives on the basis of racially and culturally different. It also imparts the message that how we as human beings have been granted the boon of friendship – an emotionally-driven act that possesses the power to triumph over hate and how we can adopt the same in our lives to fight the bigotry that lingers around us.

With the film acting as a platform to raise one’s voice on varied forms of discrimination that converge out of religion, caste, gender, and others, Mr Sanjeev Vashishta, Managing Director and CEO of Pathkind Diagnostics Private Limited, stated, “History is vocal of the fact that small acts of valour cast a mammoth impact. We at Pathkind Labs have never shied away from being the first – neither in the healthcare sector nor in the society out there, we have always fought for what’s right because it’s the befitting trademark of our philosophy”.

Click on the link below to experience the essence of commitment that we harbour of the masses: 

Pathkind Labs invite people to join forces with us and be vocal enough to eradicate discrimination from the face of our nation and pave the way for unity, love, harmony, and brotherhood

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Mumbai (Maharashtra) [India], May 3: Cressanda Solutions Ltd – leading company providing IT solutions, digital media and IT enabled services has won Eastern Railway bid for providing advertising and concierge services in trains. Company won the bid in recently concluded tender floated by Eastern Railway, Ministry of Railways, towards “Provision of advertisement in EMU trains and provision of concierge services along with advertisement in Mail/Express and Premium trains operated with rakes whose primary maintenance is done by Eastern Railway”. Cressanda received an Offer Letter from Eastern Railway as a successful bidder. This contract is valid for a period of 5 years.

As part of the Eastern Railway tender Cressanda will get rights to advertise on interior/exterior surfaces of over 500 Mail Express/Premium trains/Inter-city trains/Local trains and provide a bouquet of services comprising on-board sale of non-catering travel related items, on board Wi-Fi, internet services and Content on Demand in Mail/Express and premium trains.

Cressanda has also joined hands with Broadcast Engineering Consultants India Limited (BECIL) a Govt. of India MINI RATNA Enterprise under Ministry of Information and Broadcasting and signed a joint consortium to bid for this marquee tender from the Ministry of Railways.

Mr. Manohar Iyer, MD & CEO of Cressanda Solutions Limited and Mr. Bipin Pandey, Deputy General Manager, Broadcast Engineering Consultants India Limited (BECIL) signed the joint pre-bid revenue sharing agreement to bid for this marquee tender from Eastern Railway.

Sharing more details, Mr. Manohar Iyer, Managing Director and CEO, Cressanda Solutions Limited said, “This provides company a nationwide exposure for the brand deals and advertisements from across the country. The company has innovated a package of ‘all-first’ in-transit value-added offers to customers such as home pick-n-drop, high-speed Wi-Fi, in-app entertainment, regional cuisine, and choice of location. Company has also acquired rights to sell Merchandise and Articles as an in-coach additional service which creates another stream of revenue for the company. Cressanda Solutions will play a key role in managing the entire operation of this prestigious projects which is a huge business opportunity. Combined with its strategic partners, its technology, tools, and program management capabilities, Cressanda will drive highly efficient programs to achieve optimal margins.”

In a recent development, company has signed a letter of intent (LOI) to acquire a 20.1% stake in Cadcon Education Private Limited, which has designed as an online Ed-Tech platform, tchr.app offers academic solutions to students from grade 8 to 12 in their regional language. tchr.app is currently available in Karnataka and will soon get launched in several other states across India. The material on the app is highly relevant and has been curated by educational experts keeping the guidelines of the National Education Policy 2022 in mind.

In the month of January 2023, company has bagged a prestigious order for in-coach digital advertising in the Kolkata Metro for a period of 5 years. Company to install LED screens and stream content inside all coaches of Kolkata Metro and will be going live very soon. Company also has submitted a proposal to Kolkata Metro to provide Wi-Fi in coaches and Content-on-Demand services. Company aims to serve 7-8 lakh passengers daily with an annual target of 15 crore passengers and above. Company is in advance stages for the contract for providing in-coach wi-fi services.

About Cressanda Solutions Limited  https://www.cressanda.com/

Cressanda Solutions Limited (BSE:512379) is an India-based company engaged in providing information technology (IT), digital media and IT enabled services. The company has embarked on a transformational journey to innovate, expand and integrate its technology offerings with capabilities to serve larger organizational opportunities. These service contracts will generally have a profitable and long-term financial profile, and will have a profound social impact. To deliver and successfully execute turnkey projects, the company in its new incarnation has partnered with best-in-class partners and has top talent with deep domain expertise. As the company has branched out in the past year by making huge acquisitions, Cressanda Solutions is on its way to becoming a giant company with its new approach. Apart from this, it has started expanding its reach by setting up several wholly owned subsidiaries.

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New Delhi - Personifying the youth's unwavering passion and unshakable spirit through its disruptive narratives, Pepsi unveils yet another rendition of its empowering new brand positioning 'Rise Up, Baby!'. The campaign features actress, youth icon, and an inspiration for women across the country, Samantha Ruth Prabhu.

With this campaign, Samantha joins Pepsi's star-verse as one of its newest brand ambassadors.

All set to redefine the cliches around gender roles in society, the stirring and inspiring campaign aims to encourage women to follow their passions and irrepressible beliefs to break the societal norms that the world has created for them. Portraying the archetypal situations an Indian woman faces daily, from being questioned for not being married by a certain age, shamed for staying out late for work or taking up a lead action-oriented role, the campaign is a commentary on the millions of passive comments and pressures that women go through in life.

The gripping campaign through its powerful three words, 'Rise Up Baby', pays homage to the free-spirited women who do not let others define their worth, and march to their own rhythm.

Commenting on the campaign, actress Samantha, said, "I strongly believe that women should always follow their hearts, shattering the stereotypes that society has set for us. The campaign, was, therefore, even more special for me as it exemplifies the unshakable and persistent spirit of the women of this generation while inspiring them to wear their quirks on their sleeves. I am truly excited to be associated with Pepsi and cannot wait for fans to get inspired by the campaign and 'Rise Up, Baby!"

Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, "Pepsi has always strived to reflect the synergy of the younger generation. Through our last two campaigns, we aimed to portray the irrepressible spirit of the youth as they rise above societal norms. For this campaign, our focus was to offer an empowering campaign for the woman of India and pay tribute to their unwavering self-belief and self-confidence. Samantha Ruth Prabhu is the epitome of the independent, bold, and free-spirited modern Indian women, and therefore resonates perfectly with our positioning of 'Rise UP, Baby!'. We welcome Samantha to the Pepsi family and are extremely thrilled to work with her for many more disruptive campaigns going forward."

(IANSlife)