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                <title>Lifestyle - Loktej English</title>
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                <title>Devrishi Launches Svaryam: A Vedic Sonic Wellness Platform Rooted in Mantra, Neuroscience, and Sonic Philosophy</title>
                                    <description><![CDATA[<p>In response to the rising tide of global mental health concerns, Indian philosopher and sonic researcher Devrishi has launched Svaryam, a Vedic sound-based mental wellness platform that integrates mantra science with modern neurophysiology. Developed under the aegis of the Sanatan Wisdom Foundation, Svaryam is envisioned as a transformative space where sacred sound becomes an instrument for cognitive, emotional, and spiritual realignment.</p>
<p>At the heart of Svaryam lies the philosophical foundation of Sonic Philosophy (Dhvani Darshan), a structured framework conceived by Devrishi himself. Rooted in the ancient Vedic axiom Nāda Brahma—"the universe is sound"—Sonic Philosophy redefines sound as a primary force</p>...]]></description>
                
                                    <content:encoded><![CDATA[<a href="https://english.loktej.com/article/18963/devrishi-launches-svaryam-a-vedic-sonic-wellness-platform-rooted-in"><img src="https://english.loktej.com/media/400/2025-05/kp29052025-02.jpg" alt=""></a><br /><p>In response to the rising tide of global mental health concerns, Indian philosopher and sonic researcher Devrishi has launched Svaryam, a Vedic sound-based mental wellness platform that integrates mantra science with modern neurophysiology. Developed under the aegis of the Sanatan Wisdom Foundation, Svaryam is envisioned as a transformative space where sacred sound becomes an instrument for cognitive, emotional, and spiritual realignment.</p>
<p>At the heart of Svaryam lies the philosophical foundation of Sonic Philosophy (Dhvani Darshan), a structured framework conceived by Devrishi himself. Rooted in the ancient Vedic axiom Nāda Brahma—"the universe is sound"—Sonic Philosophy redefines sound as a primary force of consciousness. It combines Nāda (sound), Bhakti (devotion), and Jñāna (knowledge) into a holistic therapeutic science. “Sonic Philosophy is not a revival of rituals,”Devrishi explains. “It is the rebirth of sacred sound as a conscious, measurable force for healing.”</p>
<p>According to Devrishi, sound in its purest form is not merely a sensory experience but a dynamic expression of being. “Svaryam is not a product of performance—it is a path to silence,” he notes. “Through mantra, rhythm, and intentional resonance, we reconnect with what lies beneath the noise: the self.”</p>
<p>The initiative brings together traditional Vedic acoustics with measurable, science-backed methods, using EEG (Electroencephalography) and HRV (Heart Rate Variability) to study the neurophysiological impact of sound. In collaboration with the Nada Yoga Research Institute (NYRI), Svaryam is conducting ongoing studies to demonstrate how mantra therapy influences brainwave coherence, reduces stress markers, and enhances focus. Preliminary results have shown promising outcomes, drawing the attention of institutions including AIIMS, the Ministry of AYUSH, and international wellness stakeholders.</p>
<p>Svaryam operates as a multi-dimensional platform. Its immersive sonic retreats—rooted in lunar calendars and natural cycles—combine mantra recitation with raga-specific frameworks to create deeply meditative environments. Complementing this is the Svaryam YouTube channel (@svaryam), which offers daily broadcasts of healing music, mantra meditation, and talks on Naad Vedanta and Sonic Philosophy.</p>
<p>An upcoming mobile application will further personalize the experience. Designed as a free digital companion for mental wellness, the app will provide mantra-based solutions for stress, sleep, and focus, while integrating tools like inner journaling, Tapasya tracking, and resonance feedback loops. It reflects Svaryam’s core philosophy—where ancient discipline meets modern design.</p>
<p>One of the distinctive elements of Svaryam lies in its spiritual and scholarly integrity. The platform doesn’t dilute Vedic sound into generic ambient playlists. Instead, it curates experiences aligned with Ekadashi, Purnima, and other spiritually significant moments in the Indian calendar. Sessions are developed by a team of scholars, sound therapists, and practitioners, ensuring that both authenticity and accessibility are maintained.</p>
<p>The initiative is led by Devrishi, whose own journey from cinematic composer (as Rishikesh Pandey) to philosopher underscores Svaryam’s fusion of art and awareness. Supporting him are Sadhana Pandey, Co-founder and Head of Cultural Programming, and Vyomkesh, Director of Strategic Collaborations. Together, they envision Svaryam as a bridge between heritage and healing, offering India’s ancient wisdom to a world increasingly searching for sustainable, soul-centered solutions.</p>
<p>As pharmaceutical dependency, screen fatigue, and mental fragmentation grow across societies, Svaryam presents an alternative—scientific yet sacred, technological yet timeless. With its first large-scale sonic gathering (NaadYagya) scheduled for International Yoga Day (21 June 2025) and the app launch expected in August 2025, the platform is poised to expand its resonance across both individual and institutional wellness spheres.</p>
<p>For Devrishi, the deeper intent is not just to offer content, but to initiate a shift in how the world relates to sound, silence, and the self. “Where sound becomes silence,” he says, “the self begins to awaken. That space is Svaryam.”</p>
<p>The platform is now live at <a href="https://www.svaryam.com/"><strong>www.svaryam.com</strong></a>, and daily sonic experiences continue via YouTube at <strong>@svaryam</strong>.</p>]]></content:encoded>
                
                                                            <category>Business</category>
                                            <category>Feature</category>
                                    

                <link>https://english.loktej.com/article/18963/devrishi-launches-svaryam-a-vedic-sonic-wellness-platform-rooted-in</link>
                <guid>https://english.loktej.com/article/18963/devrishi-launches-svaryam-a-vedic-sonic-wellness-platform-rooted-in</guid>
                <pubDate>Thu, 29 May 2025 14:24:27 +0530</pubDate>
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                                    <dc:creator><![CDATA[Loktej English Team]]></dc:creator>
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                <title>The rise of co-living</title>
                                    <description><![CDATA[<p>New Delhi, July 7 (IANSlife) In today's fast-paced and interconnected world, the concept of living spaces has undergone a remarkable transformation. Millennials and Gen Z, known for their dynamic lifestyles and desire for meaningful connections, have embraced a new way of living: co-living. Gone are the days of traditional apartments and isolated living arrangements. Co-living, with its emphasis on community, affordability, and flexibility, has emerged as a powerful trend reshaping the real estate landscape. In this article, we explore the rise of co-living and how it is redefining shared spaces for millennials and Gen Z, offering a fresh perspective on</p>...]]></description>
                
                                    <content:encoded><![CDATA[<a href="https://english.loktej.com/article/3529/the-rise-of-co-living"><img src="https://english.loktej.com/media/400/2023-07/live-relationship-couple-friend-husband-wife-office-co-worker-family.jpg" alt=""></a><br /><p>New Delhi, July 7 (IANSlife) In today's fast-paced and interconnected world, the concept of living spaces has undergone a remarkable transformation. Millennials and Gen Z, known for their dynamic lifestyles and desire for meaningful connections, have embraced a new way of living: co-living. Gone are the days of traditional apartments and isolated living arrangements. Co-living, with its emphasis on community, affordability, and flexibility, has emerged as a powerful trend reshaping the real estate landscape. In this article, we explore the rise of co-living and how it is redefining shared spaces for millennials and Gen Z, offering a fresh perspective on modern living that aligns with their values, aspirations, and sense of belonging.</p><p><strong>The Evolution of Co-Living: From Communal Living to a Lifestyle Choice</strong></p><p>Co-living is not a new concept, but it has evolved significantly to meet the needs of millennials and Gen Z. What once represented communal living has transformed into a lifestyle choice that prioritizes community, convenience, and shared experiences. Co-living spaces now offer a range of amenities and services that foster a sense of belonging and enhance the overall living experience.</p><p><strong>Community and Connection: Building Stronger Social Bonds</strong></p><p>One of the primary drivers behind the rise of co-living is the desire for meaningful connections and a sense of community. Millennials and Gen Z, often faced with the challenges of urban living and the prevalence of digital communication, seek genuine human interactions. Co-living spaces provide opportunities to connect with like-minded individuals, creating an instant support system and fostering lifelong friendships.</p><p><strong>Affordability and Flexibility: Overcoming Housing Challenges</strong></p><p>The high cost of living, soaring rental prices, and financial constraints have made it challenging for millennials and Gen Z to find affordable housing options. Co-living addresses this issue by offering more affordable rents through shared spaces, utilities, and amenities. Additionally, the flexibility of co-living arrangements allows for shorter lease terms and easy relocation, catering to the ever-changing lifestyles and career paths of this generation.</p><p><strong>Amenities and Services: Elevating the Co-Living Experience</strong></p><p>Co-living spaces go beyond the basic amenities found in traditional apartments. They often include fully furnished units, communal lounges, fitness centers, co-working spaces, event areas, and on-site staff. These well-designed spaces cater to the needs and preferences of millennials and Gen Z, fostering a sense of comfort, convenience, and enjoyment within the community.</p><p><strong>Design and Personalization: Creating Spaces for Individual Expression</strong></p><p>Co-living spaces prioritize thoughtful design that balances privacy with communal living. Architects and interior designers are incorporating innovative solutions to create private and shared spaces that reflect individuality while encouraging social interaction. Customizable rooms and common areas allow residents to personalize their living environments, enhancing their sense of ownership and belonging.</p><p><strong>Sustainability and Eco-Consciousness: Embracing Green Living</strong></p><p>Millennials and Gen Z have a strong inclination toward sustainability and eco-consciousness. Co-living spaces often incorporate sustainable design elements, energy-efficient systems, and eco-friendly practices. By adopting sustainable practices and promoting responsible living, co-living offers an attractive choice for those committed to reducing their environmental footprint.</p><p>The rise of co-living is transforming the way millennials and Gen Z approach shared spaces and redefining the concept of modern living. With its emphasis on community, affordability, flexibility, and thoughtful design, co-living has become a compelling alternative to traditional housing options. It offers a sense of belonging, fosters meaningful connections, and addresses the challenges faced by these generations in an increasingly fast-paced world. As the demand for co-living continues to grow, real estate developers and operators</p><p>(Shrenik Siroya, CEO and Founder of Legend Siroya Realtors)</p>]]></content:encoded>
                
                                                            <category>Feature</category>
                                    

                <link>https://english.loktej.com/article/3529/the-rise-of-co-living</link>
                <guid>https://english.loktej.com/article/3529/the-rise-of-co-living</guid>
                <pubDate>Fri, 07 Jul 2023 15:47:38 +0530</pubDate>
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                                    <dc:creator><![CDATA[Loktej English Team]]></dc:creator>
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                <title>M5 Entertainment seals the deal for Kiara Advani, Kajal Aggarwal and Taapsee Pannu as brand ambassadors in the health and lifestyle industry</title>
                                    <description><![CDATA[<p>Sonya V Kapoor and Amrita Mendonza at the premier of their film, Ek Chup</p>
<p><strong>Mumbai (Maharashtra) [India], May 20</strong>: M5 Entertainment Talent Agency has been the driving force behind three major deals in the health and lifestyle industry as they help sign Kiara Advani for Happilo, Kajal Aggarwal for T.A.C and Taapsee Pannu for Gynoveda all in a span of a few months. All three brand ambassadors are the perfect fit for the brief that was put forth which is testament to M5 Entertainment’s prowess in the industry.</p>
<p>“We are ecstatic and grateful that Happilo, T.A.C and Gynoveda have</p>...]]></description>
                
                                    <content:encoded><![CDATA[<a href="https://english.loktej.com/article/2218/m5-entertainment-seals-the-deal-for-kiara-advani--kajal-aggarwal-and-taapsee-pannu-as-brand-ambassadors-in-the-health-and-lifestyle-industry"><img src="https://english.loktej.com/media/400/2023-05/1-52.jpg" alt=""></a><br /><p>Sonya V Kapoor and Amrita Mendonza at the premier of their film, Ek Chup</p>
<p><strong>Mumbai (Maharashtra) [India], May 20</strong>: M5 Entertainment Talent Agency has been the driving force behind three major deals in the health and lifestyle industry as they help sign Kiara Advani for Happilo, Kajal Aggarwal for T.A.C and Taapsee Pannu for Gynoveda all in a span of a few months. All three brand ambassadors are the perfect fit for the brief that was put forth which is testament to M5 Entertainment’s prowess in the industry.</p>
<p>“We are ecstatic and grateful that Happilo, T.A.C and Gynoveda have trusted us to help them find the perfect brand ambassadors for their newest campaigns. This just reinforces all the good work M5 Entertainment has done over the years and cements our position as a trusted company to do business with time and again. Our core strength has always been to make sure that both the celebrities and the brand get the best out of the deal and are able to achieve that with deal we execute.” Said, Sonya. V. Kapoor, Founder, M5 Entertainment.</p>
<p>Happilo, India’s leading premium D2C brand, partnered with Kiara Advani, as its brand ambassador because of her enthusiasm for fitness and was roped in to popularise the concept of snacking on protein-rich, healthy, and super-tasty snacks. The company rolled out its maiden celebrity advertisement campaign featuring Kiara Advani alongside its other ambassador. T.A.C – The Ayurveda Company, one of the fastest growing D2C Ayurvedic FMCG brands, has launched its Dashapushpadi Video Campaign featuring new mother &amp; popular actress, Kajal Agarwal, who endorsed T.A.C’s “Dashapushpadi” baby care range.</p>
<p>“M5 Entertainment took meticulous care to understand what we at Gynoveda aim to do and the expectations that we had from the brand ambassador as well. We were excited to work with Taapsee Pannu as she is an icon for women empowerment and has always challenged the status quo and are happy that M5 Entertainment made it happen.” –  Gynoveda.</p>
<p>Gynoveda, World’s first Ayurvedic FemTech brand with the vision to make Indian women free of all menstrual and reproductive problems has brought on board acclaimed actress Taapsee Pannu as its brand ambassador.</p>
<p>“Every brief that comes in is an opportunity for us to extend our expertise and we are happy that we were able to execute each of them with complete integrity and by aligning ourselves with the vision of the brand. We see these deals as a stepping stone for many more marquee deals that are yet to be finalised in the future of M5 Entertainment.” Said Amrita Mendonza, Co-Founder, M5 Entertainment.</p>
<p>Along with their ongoing brand deals, M5 Entertainment has also produced ‘Ek Chup’, a short film starring Mona Singh, Directed by Sonya V.Kapoor -under the same banner which was met with critical acclaim and was released on Disney+ Hostar. This is a stepping stone into their lateral foray into the world of content creation as they gear up to kickstart work on Feature films &amp; scripted projects with multiple leading OTT platforms that will be coming soon.</p>
<p>If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.</p>]]></content:encoded>
                
                                                            <category>Business</category>
                                            <category>Entertainment</category>
                                    

                <link>https://english.loktej.com/article/2218/m5-entertainment-seals-the-deal-for-kiara-advani--kajal-aggarwal-and-taapsee-pannu-as-brand-ambassadors-in-the-health-and-lifestyle-industry</link>
                <guid>https://english.loktej.com/article/2218/m5-entertainment-seals-the-deal-for-kiara-advani--kajal-aggarwal-and-taapsee-pannu-as-brand-ambassadors-in-the-health-and-lifestyle-industry</guid>
                <pubDate>Sat, 20 May 2023 11:30:23 +0530</pubDate>
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                                    <dc:creator><![CDATA[Loktej English Team]]></dc:creator>
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                <title>Virat was nervous, made unamusing joke during first meeting with Anushka</title>
                                    <description><![CDATA[It's been over five years that Bollywood actress Anushka Sharma tied the nuptial knot with Indian cricketer Virat Kohli. But, their fans have always been curious over how the love took its course and most importantly how the two met given that they come from different sectors and industries.]]></description>
                
                                    <content:encoded><![CDATA[<a href="https://english.loktej.com/article/861/virat-was-nervous--made-unamusing-joke-during-first-meeting-with-anushka"><img src="https://english.loktej.com/media/400/2023-03/virat-kohli-anushka-sharma.jpg" alt=""></a><br /><p>Mumbai, March 21 (IANS) It's been over five years that Bollywood actress Anushka Sharma tied the nuptial knot with Indian cricketer Virat Kohli. But, their fans have always been curious over how the love took its course and most importantly how the two met given that they come from different sectors and industries.</p>
<p>Recently, Virat shed light on his first interaction with his wife in a casual chat with his former Royal Challengers Bangalore team-mate and close friend AB de Villiers on his 'The 360 Show'. Kohli revealed that he was nervous meeting Anushka for the first time and was shaking ahead of an advertisement shoot.</p>
<p>Kohli said on the podcast, "I remember this was 2013, I was just named captain for the Zimbabwe tour. My manager came to me and told me that I was going to shoot with Anushka Sharma. As soon as I heard this, I was so nervous. Like how the hell am I gonna do this. I was really nervous".</p>
<p>The Indian batsman also remembered cracking an unamusing joke about her heels when they met for the shoot but eventually hit it off after a few get-togethers.</p>
<p>"Out of nervousness, I didn't realise how tall she was. So the first thing I told her when I saw her heels was, 'Didn't you get anything higher to wear?' and she was like 'Excuse me?' It was so bad, I was so nervous. But then I figured out that she was a normal person and when we got talking, I realised our background was so similar. From there on, we became friends and then gradually we started dating, it didn't happen instantly," he added.</p>]]></content:encoded>
                
                                                            <category>Sports</category>
                                            <category>Entertainment</category>
                                    

                <link>https://english.loktej.com/article/861/virat-was-nervous--made-unamusing-joke-during-first-meeting-with-anushka</link>
                <guid>https://english.loktej.com/article/861/virat-was-nervous--made-unamusing-joke-during-first-meeting-with-anushka</guid>
                <pubDate>Tue, 21 Mar 2023 21:15:53 +0530</pubDate>
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                                    <dc:creator><![CDATA[Loktej English Team]]></dc:creator>
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                <title>A toast to your loved one!</title>
                                    <description><![CDATA[<p>New Delhi, March 21 (IANSlife) This distinctive range of drinks will leave you spoilt for choice, whether you and your date or your old man, even a group of buddies enjoy the flavour of crisp vodka or blended scotch whiskies. Put on some music and enjoy these beverages!</p>
<p><strong>There's Vodka</strong></p>
<p>Established in 1864, Smirnoff is created using a unique process involving triple distillation from a blend of different grains and ten times filtration through seven columns of environmentally sustainable charcoal. The award-winning vodka has a robust flavour with a dry finish for ultimate smoothness and clarity which makes it a</p>...]]></description>
                
                                    <content:encoded><![CDATA[<a href="https://english.loktej.com/article/836/a-toast-to-your-loved-one"><img src="https://english.loktej.com/media/400/2023-03/news-photo29.jpg" alt=""></a><br /><p>New Delhi, March 21 (IANSlife) This distinctive range of drinks will leave you spoilt for choice, whether you and your date or your old man, even a group of buddies enjoy the flavour of crisp vodka or blended scotch whiskies. Put on some music and enjoy these beverages!</p>
<p><strong>There's Vodka</strong></p>
<p>Established in 1864, Smirnoff is created using a unique process involving triple distillation from a blend of different grains and ten times filtration through seven columns of environmentally sustainable charcoal. The award-winning vodka has a robust flavour with a dry finish for ultimate smoothness and clarity which makes it a perfect base for any cocktail from everyday drinks to a celebratory toast. From the Russian serf to the toast of Hollywood, creative and progressive Smirnoff holds countless years of heritage and unmatched quality sold in over 130 countries.</p>
<p><img src="https://english.loktej.com/media/2023-03/news-photo-(1)26.jpg" alt="News Photo (1)"></img></p>
<p><strong>A scotch made for Mixing and Sharing</strong></p>
<p>Black &amp; White was created by James Buchanan, one of history's great Whisky barons, to introduce a balanced whisky that elevates everyday moments and appeals to the wider public. The straightforward scotch is for everyone and tastes even better when shared. Black and White is smooth, fresh, and spicy with smoky hints with sweet aromas of oak, biscuits with notes of sharp grain alcohol, and a touch of peat.</p>
<p><strong>Keep Walking</strong></p>
<p>Enjoyed and embraced in over 180 countries, Johnnie Walker energizes the pursuit of your richest life. Not satisfied with the harsh, inconsistent scotch of his day, its founder John Walker pushed the boundaries of what whisky could be and blended different single malts from four corners of Scotland to create a consistent, complex, and flavourful whisky. The unique blend has reached every part of the world, making Johnnie Walker the first-ever truly global brand. For over two centuries, the brand has been committed to a spirit of progress and moving forward with its Keep Walking narrative.</p>
<p><strong>Relax and Unwind</strong></p>
<p>Sir Walter Millard understood that nature relies on the harmonious interaction of its elements, a philosophy that he applied to his passions of fly fishing and making Black Dog. The Black Dog Millard's Private Reserve 14YO, a new addition to the world of Black Dog, is a rare, complex yet incomparably smooth blended scotch whisky. Refined, sociable, and charismatic, Black Dog encourages achievers to savour the pause.</p>
<p><strong>Inspire Freedom and Adventure</strong></p>
<p>Let's dip into what your partner really wants to receive this Valentine's Day-bourbon. However, don't mail it in and buy any old bourbon off the shelf. Go for an American-style bourbon, offering a completely new tasting experience. First of all, the American Pride bottle screams love. Its unique design with the Royal Challenge majestic lion gives ya free-spirited feels. This smooth gold liquid challenges tradition and goes beyond boundaries. Gift your man this one-of-a-kind international blend inspiring boldness, freedom and adventure.</p>]]></content:encoded>
                
                                                            <category>Business</category>
                                            <category>Feature</category>
                                    

                <link>https://english.loktej.com/article/836/a-toast-to-your-loved-one</link>
                <guid>https://english.loktej.com/article/836/a-toast-to-your-loved-one</guid>
                <pubDate>Tue, 21 Mar 2023 13:58:22 +0530</pubDate>
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                                    <dc:creator><![CDATA[Loktej English Team]]></dc:creator>
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