​​​New Delhi (India), September 26: India’s first homegrown fitness brand, HRX, jointly owned by Hrithik Roshan and Exceed Entertainment, is thrilled to announce its strategic partnership with the Tawang Marathon, a prestigious sporting event held in the picturesque landscapes of Tawang, Arunachal Pradesh. This partnership underscores HRX’s commitment to promoting sports such as endurance running, healthy living, and fostering a sense of community, which are the brand values at the core of HRX.

The Tawang Marathon is a collaborative initiative between the Government of Arunachal Pradesh and the Eastern Command of the Indian Army. It is designed to encourage fitness, camaraderie, and sportsmanship, aligning perfectly with HRX’s mission to empower individuals to lead active and healthy lives which enable them to become the best version of themselves.

Scheduled to take place on 1st October, the event is set to witness an estimated participation of 2500 to 3000 enthusiastic runners and fitness enthusiasts from across the country. What sets this marathon apart is the active involvement of the Chief Minister of Arunachal Pradesh, Shri Pema Khandu, who will not only inaugurate the event but also lace up his running shoes to participate alongside Indian Army Jawans. This unique collaboration between political leadership and the armed forces exemplifies the spirit of unity, fitness, and patriotism.

The Tawang Marathon promises an unforgettable experience, showcasing the breathtaking beauty of Arunachal Pradesh’s landscape, challenging routes, and the indomitable spirit of the participants. HRX is excited to contribute to this exhilarating event and is committed to providing support in various capacities.

Speaking about this exciting partnership, HRX spokesperson Afsar Zaidi, CEO at HRX said, “At HRX, we believe that a healthy lifestyle is the cornerstone of personal growth and achievement. We are honored to be associated with the Tawang Marathon, an event that not only celebrates physical fitness but also embodies the values of discipline, determination, and unity. We are excited to support the runners and excited to be contributing to making this event a resounding success.”

This collaboration with the Tawang Marathon is yet another milestone in HRX’s journey to inspire and empower individuals to lead active lives. The brand’s association with the Armed Forces is a testament to its commitment to promoting fitness and well-being among all segments of society.

About HRX:

HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful ‘Make in India’ story, HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands.

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New Delhi, April 4 (IANS) A day after China renamed 11 places in Arunachal Pradesh as part of its efforts to re-emphasise its "claim" on the state, the Government on Tuesday rejected the move calling the state an "inalienable" part of India.

Official spokesperson of the External Affairs Ministry Arindam Bagchi said, "We have seen such reports. This is not the first time China has made such an attempt. We reject this outright. Arunachal Pradesh is, has been, and will always be an integral and inalienable part of India. Attempts to assign invented names will not alter this reality."

This is the third time that China has 'renamed' places in Arunachal Pradesh, which it calls "Zangnan, the southern part of Tibet".

The list of names released by China includes five mountain peaks, two land areas, two residential areas, and two rivers.

China had earlier released similar lists in 2018 and 2021.

A Cheetah helicopter of the Indian Army crashed in Arunachal Pradesh on Thursday morning during an operational sortie. The incident was reported at around 9:15 a.m. when the chopper lost contact with the Air Traffic Control. According to Army PRO at Guwahati, Lt. Col. Mahendra Rawat, the chopper might have crashed near Manadala, west of Bomdila in Arunachal Pradesh. The pilot and co-pilot on board are missing, and a search operation has been launched.

The cause of the crash is still unknown, and more details about the incident are awaited. The Cheetah helicopter is a light utility helicopter used by the Indian Armed Forces for reconnaissance and surveillance purposes.