New Delhi, May 27 – Actor Ayushmann Khurrana has announced that his much-anticipated film 'Thama' will hit theatres this Diwali, marking what he describes as the biggest release of his career. The film, which also stars Rashmika Mandanna, is directed by Aditya Sarpotdar, known for his work on the upcoming film 'Munjya'.

Produced under the banner of Maddock Films by Dinesh Vijan and Amar Kaushik, 'Thama' is being positioned as a festive entertainer. Maddock Films has previously produced successful horror comedies like 'Stree', 'Bhediya', and 'Munjya'.

As per agency report, Khurrana expressed his excitement over the film's Diwali release, emphasizing the significance of the festival in his personal life. He shared that Diwali for him is about togetherness and spending time with family and friends, often involving a traditional trip to the cinema to watch a new film. Calling 'Thama' his career's biggest release, he said he is eager to spread joy and entertainment across the country through the film.

Known for choosing offbeat and content-driven films such as 'Badhaai Ho', 'Shubh Mangal Saavdhan', and 'Dream Girl', Khurrana’s association with 'Thama' adds to the anticipation. The Diwali launch positions the film strategically for a festive audience, with hopes of drawing large crowds to theatres nationwide.

Mumbai, March 8 – Bollywood’s multi-talented star Ayushmann Khurrana has made a striking entry into the Haryanvi music scene with his latest track, The Heartbreak Chhora, released in collaboration with Warner Music India. This song marks a significant milestone as it is the first time a Punjabi singer has ventured into Haryanvi music, adding a fresh twist with Ayushmann’s signature style.

Unlike the typical rough-and-tough swag associated with Haryanvi songs, The Heartbreak Chhora presents the emotions of heartbreak with groovy beats, offering a unique blend of pain and rhythm. The song is part of an EP featuring three tracks—The Heartbreak Chhora, Ho Gaya Pyaar Re, and Drive to Murthal.

As per agency reports, what sets this release apart is its AI-generated music video, a first in the Bollywood music industry. The visuals are crafted using advanced artificial intelligence, setting a new trend in the music world. This makes Ayushmann Khurrana the first Bollywood singer to have a fully AI-created music video, merging technology with music in an innovative way.

Expressing his excitement, Ayushmann shared that he has always been a fan of Haryanvi music and wanted to bring something fresh to the genre. He aimed to create a unique style he calls "Urban Haryanvi," making it appealing even to those unfamiliar with traditional Haryanvi music. The EP presents the pain of a breakup in a fun and engaging manner, making it relatable to a wide audience. He also noted that blending technology with music through an AI music video was a long-held dream finally realized.

The lyrics of The Heartbreak Chhora have been penned by Kunwar Juneja and Krishna Bhardwaj, with composition by Jaya Rohilla and Gaurav Dasgupta. Vaibhav Dewan, a Haryanvi language expert, contributed as a consultant to ensure authenticity. The song is now available for streaming on all major music platforms, bringing a new wave of innovation to the Haryanvi music industry.

Mumbai, July 26 (IANS) Actor Ayushmann Khurrana, who is known for choosing unconventional roles and scripts, is currently gearing up for the release of his upcoming film ‘Dream Girl 2’ in which he plays the role of a cross dresser.

The actor has revealed that to get the part correct, he sought inspiration from the likes of Kamal Haasan, Aamir Khan and Govinda, all of whom have at one point taken up the role of a cross-dresser.

Portraying the role of a woman is no easy feat, and leading the way have been actors like Kamal Haasan in ‘Chachi 420’, Govinda in ‘Aunty No. 1’ and Aamir Khan in ‘Baazi’.

Talking about the same Ayushmann Khurra shared: “True disruptors of cinema are my cinematic inspirations and what Kamal Haasan sir did in ‘Chachi 420’, Aamir Khan sir did in ‘Baazi’ and Govinda sir did in ‘Aunty No. 1’ are truly defining moments for an actor. I was mesmerised and blown away, looking at how brilliant they are to pull off playing a woman on screen. It was mind-boggling, to say the least.”

He further mentioned: “So, for ‘Dream Girl’ and now ‘Dream Girl 2’, I would say that they have inspired me to even attempt to pull off a character who dresses up as a woman when stuck in a situation that leads to comedy of errors. My character of Pooja in ‘Dream Girl 2’ is an ode to these brilliant actors and the magic and entertainment they have provided to people in theatres.”

‘Dream Girl 2’ is the sequel to the actor’s 2019 release ‘Dream Girl’ which was a superhit.

"I hope people love my performance in ‘Dream Girl 2’. I have worked very hard to bring Pooja to audiences. I love to watch people smile when they come to watch a film, and I hope Dream Girl 2 delivers this to the maximum,” he added.

New Delhi (India), May 13: Ranjit Smart, one of India’s leading male innerwear brands, has launched its new advertising campaign, ‘Hero Wali Feeling’ featuring the popular Bollywood star Ayushmann Khurrana.

So what is ‘Hero Wali Feeling’? The brand defines it as the feeling of being confident in your skin. It happens only when you’ve got an excellent fit and finish. For everyone who have grown up watching films, a hero’s character has been established as someone an ordinary man aspires to be. He is the savior, the knight in shining armor, the heartthrob, the protector… he is all of it and more. Every woman wants someone like him and every man wants to be him.

The brand asked itself, ‘Can this happen in the real world? Can every man be that hero?’ The answer was, ‘May be yes, may be no! But he can definitely find that ‘Hero Wali Feeling’ in the brand- Ranjit’s Smart Premium Innerwear.’

The campaign features Ayushmann Khurrana striking a confident pose wearing Ranjit Smart premium innerwear, as if he’s pulled straight out of a masala, action-packed, ultra-glamorous film. The campaign’s underlying message is that everyone who chooses to wear Ranjit Smart’s range of premium innerwear can get that feeling of being a hero of their own film, their own life; no matter who they are and where they come from.

The male innerwear category is already highly crowded since almost every brand has a celebrity brand ambassador. We chose to bring Ayushmann on-board because he is loved and recognized for his successful films and out of the box performances as leading man. We capitalized on this chance by designing the campaign that resonated with his personality, the brand’s core values, and the TG- all at the same time,” said Chirag Dagli, Director – Creative Business, Communication Crafts.

Speaking about the campaign, the Marketing Head from Ranjit Smart said, “The innerwear industry is very crucial for everyone. Choosing the right innerwear really sets your dressing and keeps you comfortable throughout the day. With the correct combination of fit, finish, and comfort, we connect with the consumers. We have defined what ‘Hero Wali Feeling’ is and how it can be lived every day with Ranjit Smart Premium Innerwear with this campaign.”

Ayushmann Khurrana said, “I have been associated with Ranjit for many years now, and they have a great product with a strong story to tell. The campaign immediately struck a chord with me and got me invested in it. I’m glad to present a fresh perspective with Ranjit Smart Premium Innerwear.”

The campaign was launched across various platforms including television, movie theatres, outdoor, and newspapers, as well as digital platforms. A number of BTL activities have also been lined up to give the campaign a further boost. The ‘Hero Wali Feeling’ campaign is already resonating with the consumers and is helping to push the brand’s identity several levels up.

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Bollywood actor Ayushmann Khurrana, who is known for his knack for off-beat scripts and roles, was on Saturday appointed as the National Ambassador of Child Rights for UNICEF India.

As a part of his duties, Ayushmann will work with UNICEF to ensure the rights of every child to survive, thrive, be protected besides promoting their voice and agency in decisions that concern them.

"It is truly an honour to further my advocacy for children's rights with UNICEF India as a National Ambassador. I am passionate about the issues facing children and adolescents in India. As UNICEF's Celebrity Advocate, I have interacted with children and spoken on internet safety, cyberbullying, mental health, and gender equality. In this new role with UNICEF, I will keep up a strong voice for children's rights, especially for the most vulnerable supporting solutions for issues that impact them the most," Ayushmann said.

Ayushmann was appointed as UNICEF India's Celebrity Advocate in September 2020 to advocate on ending violence against children and the broader child rights agenda.

Most recently, he focused on inclusion and non-discrimination through gender inclusive sports on World Children's Day 2022 with Sachin Tendulkar, Regional Ambassador for UNICEF South Asia, and girls and boys participating in the event from across India.

Welcoming Ayushman as the National Ambassador for Child Rights, Cynthia McCaffrey, UNICEF India Representative, said, "I am delighted to welcome Ayushmann Khurrana as UNICEF India's National Ambassador. Ayushmann's strong commitment over the last two years as UNICEF's Celebrity Advocate has helped amplify and drive the work of protecting the rights of children. He is one of India's biggest movie stars, and we are thrilled that he is using that powerful voice to stand with children and challenge harmful social norms and gender stereotypes."

She added, "And it is a voice that resonates with UNICEF's work and ethos in its sensitivity and passion. We look forward to working with him on the most critical child rights issues of our time - ending violence, mental well-being, and gender equality - and towards a better future for every child."