Mumbai, July 22 – Amazon Prime Video has officially announced its upcoming celebrity talk show titled ‘Too Much with Kajol and Twinkle’, to be hosted by two of Bollywood’s most outspoken and beloved personalities – Kajol and Twinkle Khanna.

The show promises to deliver a fresh blend of humor, candid conversations, and engaging celebrity interviews. While the streaming giant has yet to announce a release date, the unveiling of the show’s first poster has already stirred excitement among fans.

Produced by Banijay Asia, Too Much with Kajol and Twinkle is expected to offer more than just glamour and laughs. According to the announcement, the show will dive into lesser-known anecdotes from the personal lives of its celebrity guests, explore their career highs and lows, and reveal behind-the-scenes stories from the world of cinema.

Amazon Prime Video teased the announcement on social media, saying, “They have all the juiciest gossip, and they’re too entertaining to miss!” – hinting at the no-holds-barred vibe of the show.

With Kajol’s wit and charisma paired with Twinkle Khanna’s sharp humor and candor, the show is poised to be a refreshing addition to India’s talk show scene, offering viewers an entertaining mix of revelations, laughter, and genuine moments with some of the biggest names in the entertainment industry.

Mumbai, July 8 – Amazon Prime Video’s widely acclaimed web series Panchayat has once again captured the hearts of audiences with its simplicity, humor, and emotionally resonant storytelling. With the fourth season released on June 24, the series continues to charm viewers, and now, in an exciting development, the makers have officially announced Panchayat Season 5.

Following the immense success of Season 4, Prime Video has confirmed that the next installment will stream in 2026. The announcement was accompanied by the release of the first official poster, sparking excitement among fans and setting social media abuzz. The streaming platform posted, “Get ready to return to Phulera,” signaling yet another captivating chapter in the life of the beloved village.

As per agency report, the upcoming season promises even more engaging twists. The character Vinod will be seen vying for the post of deputy chief (Up-Pradhan), while Prahlad will step into active politics, contesting elections for the legislative assembly (Vidhan Sabha). These developments hint at a deeper dive into the local political landscape of rural India, adding fresh layers to the series' narrative.

Work on Panchayat Season 5 has already begun. Since its debut in 2018, the series has steadily built a loyal fanbase, not just within India but also among international audiences. Its ability to blend humor, warmth, and the daily struggles of rural life has earned it critical and popular acclaim.

Series producer Vijay Koshy reflected on the journey of Panchayat, calling it an unforgettable experience. He expressed deep pride in collaborating with Amazon Prime Video to bring to life a show that authentically portrays the simplicity, humor, and humanity of rural India. He affirmed that the team is fully committed to continuing this journey and is excited to present the new season in 2026.

With its relatable characters and honest depiction of village life, Panchayat continues to grow in popularity and cultural significance, making Season 5 one of the most eagerly awaited releases on the Indian OTT landscape.

New Delhi, 22 June – Amazon India announced the launch of its at-home diagnostic service, Amazon Diagnostics, on Sunday, marking a significant expansion of its healthcare offerings. The new service allows customers to book lab tests, schedule appointments, and receive digital reports directly through the Amazon app, making healthcare more accessible and convenient.

As per agency report, the diagnostics service is being rolled out in collaboration with Orange Health Labs and is initially available across more than 450 pin codes in six major cities—Bengaluru, Delhi, Gurugram, Noida, Mumbai, and Hyderabad. With this launch, Amazon strengthens its foothold in the healthcare sector by integrating its diagnostics, pharmacy, and clinic services under the unified brand "Amazon Medical."

Building upon its existing pharmacy and clinic services, the company aims to offer a more comprehensive and seamless healthcare experience. Through Amazon Pharmacy, customers can access a wide range of medications and healthcare essentials. Additionally, both Prime and non-Prime members benefit from free telemedicine consultations and delivery perks. Amazon Clinic complements this by enabling users to consult licensed physicians for primary healthcare needs through a smooth digital interface.

The newly launched Amazon Diagnostics service promises over 800 diagnostic tests and facilitates home sample collection within 60 minutes of booking. This initiative is part of Amazon’s broader strategy to offer tech-enabled, on-demand healthcare solutions that prioritize speed, convenience, and accessibility for Indian consumers.

New Delhi, March 24 – In a major move aimed at supporting small businesses and encouraging seller growth, Amazon India has announced that it will no longer charge referral fees on over 12 million products priced below Rs 300 on its platform. The decision, which takes effect from April 7, is expected to reduce selling costs for lakhs of sellers across multiple categories.

Referral fees are essentially a commission that sellers pay to Amazon for each item sold. By eliminating this fee on low-cost products, Amazon aims to make its marketplace more attractive and profitable for its seller base, particularly those catering to price-sensitive consumers.

As per agency report, the waiver will apply to 135 product categories including apparel, footwear, fashion jewelry, groceries, home décor, beauty products, toys, kitchenware, and pet supplies. The move is also part of Amazon's broader strategy to improve operational efficiency and pass on the benefits to both sellers and customers.

In addition to scrapping the referral fee, Amazon has also revised its shipping rates. Sellers using its logistics services such as 'Easy Ship' and 'Seller Flex' will now benefit from a reduced national shipping rate, which starts at Rs 65, down from Rs 77. The company introduced a flat-rate shipping model, under which a fixed cost is charged for shipping, regardless of the parcel's weight, size, or distance.

The Easy Ship service involves Amazon collecting packages from sellers and delivering them to customers, while under Seller Flex, Amazon designates a section of the seller’s warehouse as its own fulfillment center.

Furthermore, Amazon has also cut handling charges by up to Rs 17 for lightweight products weighing less than one kilogram, further reducing the financial burden on sellers.

With over 1.6 million sellers currently registered on its marketplace in India, Amazon’s new pricing reforms are expected to boost small business participation and improve price competitiveness across the platform.

Ahmedabad (Gujarat) [India] August 22:  Ahmedabad, amongst other large and mid-size cities in India, is at the forefront of the country’s digital payments revolution. Digital payment methods now account for roughly 65% of overall transactions in these areas, compared to around 75% in larger cities, reflecting a significant change in consumer behavior, according to the latest findings from the Kearney India and Amazon Pay India’s “How Urban India Pays” report. This comprehensive study, based on a survey spanning 120 cities and over 6,000 consumers and 1,000 merchants, reveals a seismic shift in payment preferences. The report introduces the Degree of Digital Payment Usage (DDPU), a metric designed to measure the extent of digital payment adoption among various demographic groups. The DDPU uses a multidimensional approach using three foundational pillars: volume (digital transaction frequency), variety (diversity of categories in which digital payment methods are utilized), and openness (awareness and receptiveness toward emerging digital payment methods).

A comprehensive study by Kearney India and Amazon Pay India sheds light on the evolving payments landscape, unveiling a strong digital adoption rate in smaller towns comparable to larger metros.

Digital payments have penetrated small towns:Consumers in small towns highlighted that 65% of theirpayment transactions are digital, while consumers in larger cities cited this ratio to be ~75%.

Convenience and Innovation drive Penetration: From online purchases to street vendors selling fruits, flowers and everyday items, digital payments make inroads across sectors, driven by convenience cited as the primary motivator by over 60% of respondents.

A strong correlation exists between a city’s average DDPU and its retail potential, as measured by the Kearney India Retail Index. Interestingly, Ahmedabad along with selected other locales such as Jaipur, Pune, Indore, Lucknow, Bhopal, Bhubaneswar, and Patna present an intriguing pattern with impressive levels of digital payment adoption. Despite their relatively lower retail potential compared to the top metros, these cities exhibit digital payment adoption rates comparable to those of the larger metros, highlighting the widespread and robust penetration of digital payments across different urban cities.

“Ahmedabad is a shining example of India’s digital payments revolution gaining momentum across the nation,” said Vikas Bansal, CEO, Amazon Pay India.“Our ‘How Urban India Pays’ report reveals that cities like Ahmedabad are leading the charge in adopting digital transactions, spanning from bustling local markets to family-owned businesses. This transformation signals a pivotal push for stakeholders to innovate, collaborate and ensure a secure and inclusive digital payments ecosystem. Amazon Pay is committed to providing seamlessdigital payment experiences that empower individuals and businesses across Ahmedabad and beyond. We will continue simplifying lives through frictionless digital experiences that fulfill aspirations and uplift communities”, he added.

Ahmedabad, known for its entrepreneurial spirit and vibrant textile industry, is embracing digital payment technologies. The city’s retail sector, traditionally driven by its bustling markets and family-owned businesses, is now rapidly integrating these modern solutions. This transition is largely influenced by Ahmedabad’s business-savvy population, who value efficiency and the benefits of digital transactions including cashbacks and rewards. The city’s openness to innovation, coupled with a deep respect for tradition, is driving a unique blend of modern financial practices within its culturally rich framework.

As digital payment adoption continues to rise, cities like Ahmedabad are set to play a crucial role in shaping the future of retail commerce in India, bridging the gap between traditional markets and the modern digital economy.The report provides an in-depth analysis of this dynamic shift, offering valuable insights for customers and merchants aiming to navigate the evolving landscape of Indian consumer finance.

Here’s a glimpse into urban India’s digital payment landscape, as categorized under the segment of large and mid-size cities:

UPI Reigns Supreme: UPI emerges as the undisputed leader in the city, mirroring a national trend. Over 37% of transactions in large and mid-sized cities like Ahmedabad are conducted through UPI, highlighting its dominance for everyday purchases.

Rewards Drive Adoption: For consumers in the city, rewards programs are a significant factor influencing their choice of digital payment methods. This resonates with the national trend where rewards rank as the third most important factor for digital payment adoption in large and mid-sized cities like Ahmedabad, following convenience and speed.

Digital Wallets Gaining Traction: Digital wallets are another digital payment method gaining ground in Ahmedabad. Around 13% of transactions in large and mid-sized cities utilize digital wallets for their convenience.

Credit Card Usage on the Rise: While lagging behind UPI, credit card usage in the city is showing promise. Up to 7% of transactions in large and mid-sized cities involve credit cards, indicating a growing comfort level with credit-based payments.

Retail Potential and Digital Payments: The city’s retail potential, as assessed by the Kearney India Retail Index, underscores its status as a promising market for digital payment growth. The city’s retail attractiveness, determined by factors such as market size, consumption indicators, and ease of doing business, complements its high degree of digital payment adoption. This synergy between retail potential and digital payments is evident in Ahmedabad’s vibrant market dynamics.

Ahmedabad along with selected other locales such as Jaipur, Pune, Indore, Lucknow, Bhopal, Bhubaneswar, and Patna present an intriguing pattern with impressive levels of digital payment adoption. Despite their relatively lower retail potential compared to the top metros, these cities exhibit digital payment adoption rates comparable to those of the larger metros, highlighting the widespread and robust penetration of digital payments across different urban cities.

Emerging Payment Modes and BNPL: The city shows promising potential for the adoption of emerging payment modes. Familiarity of Buy Now Pay Later (BNPL) solutions are growing, with 88% of respondentsaware about the payment option. Additionally, the city’s familiarity with wearable payments(27%) and voice-activated assistants(24%), though slightly behind larger metros, presents opportunities for future growth and innovation in the digital payment space.

Access the full report here.

About Amazon Pay

Amazon Pay is a trusted, convenient, and rewarding way to pay for anything, anywhere on and off Amazon.in. Amazon continues to extend the convenience of Amazon Pay by making it possible for millions of customers to make digital transactions and continue supporting the government’s vision of encouraging electronic payment, leading to a less-cash society in India.

Amazon Pay provides a wide choice of payment methods like Amazon Pay UPI, Amazon Pay Balance, Amazon Pay Later, and Amazon Pay ICICI Bank Credit Card to make everyday payments safe, fast, and frictionless for customers and merchants. With an aim to simplify lives and fulfill the aspirations of every Indian, it offers customers the benefit of “one-click” payments (on certain instruments) leading to a faster and smoother checkout process. With its cash-load facility in Amazon Pay Wallet, Amazon Pay also solves the pain point of tendering the exact amount of cash at the time of delivery.

For more information on Amazon Pay visit: https://www.amazon.in/amazonpay/home

Follow us on LinkedIn: https://www.linkedin.com/company/amazon-pay-india/

Mumbai – Prime Video has officially launched the trailer for its much-awaited original series 'Call Me Bae,' a delightful mix of humor and emotion that marks the streaming debut of Bollywood actress Ananya Panday. The eight-part series, set to premiere on September 6, follows the life of Bela Choudhary, also known as Bae, as she navigates a dramatic shift from a life of luxury to the realities of an ordinary existence.

In 'Call Me Bae,' Ananya Panday stars alongside an ensemble cast that includes Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat, Muskaan Jaffrey, Niharica Lyra Dutt, Lisa Mishra, and Mini Mathur. Produced by Dharmatic Entertainment, the series boasts an impressive lineup of executive producers, including Karan Johar, Apoorva Mehta, and Somen Mishra. The show is directed by Colin D'Cunha, with Ishita Moitra serving as the producer.

The trailer offers viewers a glimpse into Bae's glamorous life in New Delhi, which takes an unexpected turn when her family disowns her. Set against upbeat music, the trailer showcases Bae's attempts to adjust to her new circumstances, from navigating public transport to tackling the challenges of working as a journalist in Mumbai. Along the way, she forms unexpected friendships and alliances, all while maintaining her signature style and humor.

Filled with fun, heartwarming moments, and a touch of drama, the trailer has left audiences eager to witness Bae's inspiring journey of self-discovery and transformation. 'Call Me Bae' will be available in Hindi, with dubbed versions in Tamil, Telugu, Malayalam, and Kannada, exclusively on Prime Video.

New Delhi (India), June 12: All eyes are on literary wunderkind Shuchi Batra this week! Her novel, You Belong With Me, has skyrocketed to the number two spot on Amazon’s bestseller list, making her a major force to be reckoned with.

Shuchi Batra isn’t exactly a new name though, at least not in the world of poetry. She’s already established herself as a social media sensation with a massive Instagram following of around 95k, captivated by her insightful and beautifully crafted verse. Her captivating reels, where she blends spoken word poetry with stunning visuals, have garnered thousands of views and solidified her reputation as a master storyteller.

But You Belong With Me marks a whole new chapter for Shuchi Batra. This isn’t just a solo effort either. She collaborated with a dream team of award-winning poets and screenwriters to bring her vision to life. The buzz surrounding this powerhouse collaboration is undeniable, and it’s clearly translating into phenomenal sales success.

There’s no doubt that Batra is a talent to watch. Her ability to weave words that resonate deeply with readers, both online and in print, is simply captivating. With You Belong With Me sitting pretty at number two, the question isn’t if it will reach the top spot, but when.

Also, Batra’s narrative explores the age-old question: is love predetermined, or do we forge our path? As Sid and Alia’s connection deepens, the lines between chance encounters and a destined union blur. Their story will leave you pondering the role of fate in love, making “You Belong With Me” a thought-provoking read alongside its romantic charm.

At the heart of the novel lies the unique dynamic between Sid and Alia. Their contrasting personalities create a tension that fuels their connection. This exploration of opposites attracting each other reminds readers that love can bloom in the most unexpected places and that true partners can challenge and enrich each other’s lives.

“You Belong With Me” is more than just a love story; it’s a testament to the enduring power of human connection. So, grab a cup of tea, curl up with this captivating novel, and discover how love and fate can rewrite your life’s narrative.

About the publisher: NuVoice Press, a haven for aspiring authors, believes in nurturing unique voices. They provide a platform and guidance to turn budding authors’ novels into bestsellers, making their publishing dreams a reality.

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Sara Ali Khan steps into the shoes of a real-life heroine in the gripping historical drama "Ae Watan Mere Watan," available now on Amazon Prime Video. The film sheds light on a unique and rarely explored chapter of India's fight for independence.

Set against the backdrop of the Quit India Movement in 1942, "Ae Watan Mere Watan" narrates the captivating story of Usha Mehta, a young woman who defied expectations. Sara Ali Khan portrays Usha, a spirited individual who utilized a clandestine radio station to ignite the flames of patriotism and rally the youth against British rule. Her actions marked a turning point in the freedom struggle, offering a fresh approach to the fight for liberation.

Directed by Kannan Iyer and produced by Dharma Productions under the leadership of Karan Johar, Apoorva Mehta, and Somen Mishra, the film boasts a talented cast alongside Sara Ali Khan. Seasoned actors like Sachin Khedekar, Abhay Verma, and Anand Tiwari bring depth and experience to the narrative. Sparsh Shrivastava and Alex O'Nell round out the ensemble cast.

"Ae Watan Mere Watan" promises a compelling exploration of a lesser-known historical figure and her significant contribution to India's independence movement. With its release on Amazon Prime Video, viewers worldwide can now witness this inspiring story.

New Delhi, Dec 12 (IANS) Amazon on Tuesday launched a new feature -- AI-generated Review Highlights, that provides a short paragraph right on the product detail page highlighting the product features and customer sentiment frequently mentioned across written reviews.

This feature will empower customers with enhanced product insights, enabling them to make informed purchase decisions with greater ease and confidence.

"The introduction of AI-generated Review Highlights marks a step forward in our efforts to empower customers with the information they need to make informed decisions," Kishore Thota, Director, Shopping Experience, India & Emerging Markets, Amazon, said in a statement.

By providing a snapshot of the common themes from reviews, the Review Highlights feature enables buyers to determine whether a product aligns with their needs and expectations before delving into detailed reviews.

The feature facilitates easy navigation to specific reviews that address particular product attributes. For instance, a customer interested in understanding the ease of use of a product can tap to see the number of positive and negative mentions for "ease of use" and representative reviews, the company said.

"Our ultimate goal is to simplify the review submission process, combat fake reviews, introduce new content types, and utilise AI to highlight key insights, ensuring that customers can confidently navigate their purchase decisions," Thota said.

Mumbai, Dec 1 (IANS) After starring in the 2017 short film 'Khujli', Bollywood veterans Jackie Shroff and Neena Gupta are all set to star in the upcoming slice-of-life film ‘Mast Mein Rehne Ka’, which will start streaming from December 8.

The film also features Abhishek Chauhan, Monika Panwar, Rakhi Sawantand Faisal Malik. It will premiere on Prime Video in India and across 240 countries and territories on December 8. Written and directed by Vijay Maurya, the movie has been produced by Payal Arora and Maurya under their banner Made in Maurya.

‘Mast Mein Rehne Ka’ is a heartwarming narrative delving into the parallel universes of two distinct generations, each navigating its unique reservations and confronting the adversities of life. It is a beautifully crafted story based on universal themes of second chances in love and life, forgiveness, and redemption.

The narrative is a touching odyssey, illustrating the profound realization that life is a treasure to be cherished and experienced to its fullestirrespective of age or the curveballs it may throw your way.

Brimming with numerous relatable moments, the narrative captures the essence of human experience, and we are confident that the film will strike a chord with audiences of all age groups.

Director Vijay Maurya, said: “I believe this movie gives a unique perspective about self-exploration amid life’s intricacies and challenges. The story revolves around diverse characters, and entails a series of events that lead them to perceive life in a fresh light, accompanied by newfound companions in the vibrant city of Mumbai.

“In their quest to lead life on their own terms, the obstacles experienced by these characters significantly influence their choices and carve the paths to their futures. I'm confident that this story will resonate with a multitude of people, not only within India but across the world.”

Bengaluru, Nov 7 (IANS) In a global first, Amazon on Tuesday launched its last-mile fleet programme in India with 100 per cent electric vehicles (EVs), that will help more than 300 delivery service partners (DSPs) to make customer deliveries with zero tailpipe emissions.

Operating effectively in North America and Europe, Amazon’s fleet programme is launching for the first time with entirely custom-designed EVs in India, making it convenient for DSPs to access safe, high-quality zero-emission vehicles for last mile deliveries.

The last-mile fleet programme is part of Amazon’s global goal to reach net-zero carbon by 2040.

"We are committed to be net-zero carbon by 2040, and decarbonising our delivery network is an important part of getting us to that goal,” said Abhinav Singh, VP of Operations, Amazon India. 

“By launching the last mile fleet programme with an all-electric fleet in India, we help our delivery service partners decarbonise with us – and we’re delighted that India is the first country where we are able to do this,” Singh added.

In the initial phase of the programme, the company has introduced Mahindra Zor Grand three-wheeler EVs. 

Its electric powertrain produces no emissions, making it ideal for areas with poor air quality. 

Featuring a spacious 170 cubic feet delivery box and a 400kg payload capacity, it can handle daily shipments with ease. 

This electric vehicle can travel through roads at speeds up to 50 kmph, and travel over 100 kms on a single charge. 

“With zero tailpipe emissions and reliability at the core, our Mahindra Zor Grand will not only enhance cargo delivery efficiency but also contribute to improved air quality and lower driver fatigue,” said Suman Mishra, MD and CEO of Mahindra Last Mile Mobility.

With support from Mahindra Electric and other vehicle manufacturers, Amazon has deployed more than 6,000 electric vehicles to deliver packages in more than 400 cities across the country. 

The company is on its way to achieve its goal of having 10,000 electric vehicles in its India fleet by 2025.

Lucknow, Oct 5 (IANS) The Diwali festival season will offer new and increased opportunities for the new sellers on Amazon India who get on board with decorative 'One District One Produc't (ODOP) items from Uttar Pradesh.

The company has 14 lakh sellers registered on its platform in the country and ODOP products are gaining popularity on the e-commerce platforms.

While 1.60 lakh sellers from the state are already registered with Amazon India, the company has come up with a 50 per cent waiver offer on the referral fees for sellers who want to introduce their products on the platform for the first time.

Director, selling partner services at Amazon India, Amit Nanda said that there is a massive opportunity for entrepreneurs to grow their businesses online during the upcoming festival season.

“Uttar Pradesh is a key market for us both from sellers and customers’ perspective. We are already in the process of scaling up our resources, offerings and coverage in the state,” said Nanda.

The company is operating two large fulfilment centres in the state which have a storage capacity of 15 lakh cubic feet (equivalent to 17 Olympic-size swimming pool), one sortation centre, 140 delivery stations along with 2,700 collaborated stores.

Nanda said that ODOP products from Uttar Pradesh are also being sold and marketed through the portal.