New Delhi, April 3 — Members of Congress and BJP raised concerns in the Lok Sabha about the harmful effects of social media on children under 16 years of age, demanding a nationwide ban.

Congress member K. Kavya and BJP's Anand Kumar brought this issue to light during zero hour. The Congress MP noted that social media usage is leading to increased stress and depression among children, along with a lack of insight into family relationships and social engagement. Kavya emphasized that social media apps have taken over children's minds, leading them in the wrong direction. She requested the central government to impose a nationwide ban on social media, citing that some states have already implemented such restrictions. She mentioned that other MPs have also suggested similar measures.

Anand Kumar from BJP stated that the uncontrolled and excessive use of social media in today's digital age is increasingly concerning for children under 16. He pointed out that children at this age cannot differentiate between right and wrong, making them susceptible to misleading information, deepfake content, cyberbullying, and inappropriate material. Kumar urged the government to seriously consider regulating social media usage for children under 16, implementing effective age verification systems, and establishing clear guidelines for social media platforms.

The emergence of free ad-supported TV channels presents a unique opportunity for both content creators and viewers. However, with the competition rising, it’s crucial to develop effective strategies to maximize your reach and engage with your target audience. Here are several tactics to effectively promote your free ad-supported TV channel.

Understanding Your Target Audience

Before launching any promotional efforts, it’s essential to identify and understand your target audience. Who are the viewers most likely to engage with your content? Conducting market research can help in identifying demographics, viewing habits, and preferences. By understanding what your audience values, you can tailor your promotional strategies to resonate more deeply with potential viewers. Consider creating viewer personas to visualize your audience segments, allowing you to craft specific messages and campaigns that appeal to their interests.

Leveraging Social Media Platforms

Social media has become a powerful tool for promoting content across various genres, making it an essential component of your promotional strategy. Utilize platforms like Facebook, Twitter, Instagram, and TikTok to create engaging content that highlights your TV channel's unique offerings. Share behind-the-scenes footage, teasers, and clips from your shows to entice potential viewers. Creating interactive content, such as polls or quizzes related to your programming, can also boost engagement and encourage sharing among users. Consistent posting and interaction with your audience will help build a community around your channel, fostering loyalty and interest.

Collaborating with Influencers and Content Creators

Partnering with social media influencers and content creators can significantly broaden your channel's reach. Identify influencers whose audience aligns with your target demographic and propose collaborations, such as sponsored posts, guest appearances, or takeovers. Influencers can provide authentic endorsements that resonate more with their followers compared to traditional advertising. This approach not only increases visibility but also builds credibility for your channel. Consider organizing special events or unique content releases in collaboration with these influencers to maximize impact.

Utilizing Email Marketing

Email marketing remains one of the most effective ways to reach your audience directly. Create a mailing list for interested viewers, and send out regular newsletters that feature upcoming shows, exclusive content, and special promotions. Ensure that your emails are visually appealing and provide a clear call to action, encouraging recipients to tune in. Consider offering incentives, such as exclusive previews or giveaways, to encourage sign-ups and increase engagement. Segmenting your email list based on viewer interests can further personalize your outreach, making your communications more effective.

Engaging with Local Communities

Local communities can be a fantastic resource for promoting your free ad-supported TV channel. Engage with community events, local festivals, or organizations that align with your channel's programming. Sponsoring events, hosting informational booths, or giving presentations can foster relationships with potential viewers and create buzz around your channel. Additionally, collaborating with local businesses for cross-promotional campaigns can enhance visibility and create a sense of community ownership over your programming.

Creating Compelling Promotional Content

The quality of your promotional content can make or break your outreach efforts. Develop high-quality trailers, clips, and promotional graphics that showcase the best of what your channel has to offer. Investing time and resources into visually appealing and engaging content can capture the attention of potential viewers. Experiment with different formats, such as short videos, animations, or live streaming events, to see what resonates best with your audience. Highlighting viewer testimonials or reviews can also serve to build trust and encourage others to check out your channel.

Utilizing SEO and Content Marketing

Search engine optimization (SEO) and content marketing are vital components of promoting your free ad-supported TV channel. Create a dedicated website or blog that features articles, news updates, and insights related to your programming. This will not only help in building a loyal audience but also improve your visibility on search engines. Use keywords relevant to your content when writing articles or creating online promotional materials. By optimizing for search engines, you can attract organic traffic and engage with viewers who may not be aware of your channel.

Implementing Cross-Promotion Across Platforms

To maximize your reach, consider cross-promoting your free ad-supported TV channel across various platforms. If you have a presence on multiple streaming services, social media, or even a podcast, use these platforms to direct traffic to your channel. For instance, if you host a podcast related to your content, regularly mention your TV channel and encourage listeners to check it out. Utilize your existing audience on different platforms to create a cohesive promotional strategy that drives viewers to your channel.

Monitoring Analytics and Adapting Strategies

Once your promotional strategies are in place, it’s essential to monitor their effectiveness continuously. Utilize analytics tools to track viewer engagement, traffic sources, and demographic information. Understanding which strategies are working and which are not allows for data-driven adjustments to your approach. Be open to experimenting with different promotional tactics based on viewer feedback and analytics insights. This adaptability will help in optimizing your promotional efforts and ensuring long-term success.

Building a Loyal Community

Finally, focus on building a loyal community around your free ad-supported TV channel. Engage with your viewers regularly, listen to their feedback, and incorporate their suggestions where possible. Hosting watch parties, Q&A sessions, or interactive forums can foster a sense of belonging among your audience. A loyal community is invaluable, as they will not only continue to engage with your content but also promote it within their networks, further amplifying your reach.

By implementing these strategies, you can effectively promote a FAST channel and ensure it stands out in a crowded market. Through understanding your audience, leveraging social media, building collaborations, and creating compelling content, you can maximize your channel's reach and create a loyal viewer base.

Sydney, November 4: Australia’s new rules restricting social media access for under-16s take effect in less than a month, setting the stage for difficult conversations at home as families prepare for abrupt changes to their children’s online lives. From December 10, children under 16 will be able to view only publicly available content on platforms such as Facebook, Instagram, Snapchat, TikTok, X and YouTube, and will not be allowed to create their own accounts. Platforms that fail to take reasonable steps to enforce the rules could face penalties of up to 49.5 million Australian dollars.

As per agency report, there are no fines for children or parents if an underage account exists, but the eSafety framework has acknowledged parental worries about how teenagers will react once access is cut off. Researchers note that social and digital media use already triggers household tension, often because parents underestimate how central these platforms are to adolescents’ friendships and daily routines, and because teenagers push back against rules they perceive as unfair. Some families may feel relief in pointing to a clear legal line, yet experts caution that the transition could still be emotionally volatile.

Uncertainty remains around implementation. Critics argue that determined teenagers may attempt to bypass restrictions using tools such as VPNs that mask location and identity, while specialists raise questions about the reliability and privacy trade-offs of age-verification systems. There is also concern that some parents might actively help children circumvent the curbs, undermining both compliance and trust.

Guidance for families stresses acknowledging that the change will be hard. Sudden removal of platforms can leave young people upset, anxious or angry, particularly because social media is not only passive scrolling but a primary channel for peer connection. For marginalised youth, online communities can be especially important. Parents are encouraged to help children sustain healthy social links through approved channels and offline activities, and to explain the rationale behind new rules, since teenagers tend to respond better when boundaries come with clear reasons.

Experts warn against assuming the curbs will make children automatically “safe”. Young people may migrate to other apps not covered by the policy, or rely on friends’ devices and accounts. Ongoing dialogue about what children see and do online remains essential, alongside chances to build digital literacy skills such as recognising manipulation, managing privacy and seeking help. While constant surveillance is neither required nor recommended, parents should stay interested, available and prepared to assist if risks or uncomfortable situations arise as the new regime rolls out.

Mumbai, February 25: Podcaster Ranveer Allahbadia has admitted to making a mistake by delivering a controversial comment during a YouTube show, according to his statement to the Maharashtra Cyber Police. The admission comes amid an ongoing investigation by Maharashtra Cyber and Mumbai Police into Allahbadia’s remarks on comedian Samay Raina’s YouTube show 'India’s Got Latent.'

Allahbadia's controversial comments, which involved inappropriate remarks about parents and sex, sparked widespread criticism and led to multiple First Information Reports (FIRs) being filed against him. The backlash on social media and from the public prompted law enforcement to take action and summon him for questioning.

On Monday, Allahbadia appeared before Maharashtra Cyber officials to record his statement. According to an official, "In his statement, Allahbadia acknowledged that he made a mistake by making the controversial comment on the YouTube show, which has led to significant criticism."

The authorities are continuing their investigation to determine the full extent of the issue and decide on any further legal action. The incident has also reignited discussions about the responsibility of online content creators and the limits of freedom of expression on digital platforms.

New Delhi, February 18 – The Supreme Court of India on Tuesday granted interim protection from arrest to social media influencer Ranveer Allahbadia in connection with multiple FIRs filed against him over alleged obscene remarks made during a YouTube program. However, the court also strongly criticized his statements, questioning the social responsibility of influencers.

A bench comprising Justices Surya Kant and N. Kotiswar Singh took serious exception to Allahbadia's remarks, stating, "His mind is filled with filth, which he chose to spill on a YouTube program." The court further reprimanded the influencer, asking his legal counsel, "If this is not obscenity, then what is? Why should we quash or club the FIRs against you?"

The top court stressed the importance of social values, emphasizing that certain norms must be respected. The bench remarked that the language used by Allahbadia in the program was shameful and would deeply embarrass families, including daughters, sisters, and parents. It categorically stated that freedom of speech does not grant anyone the right to make statements that go against the moral fabric of society.

While extending relief to the influencer, the court acknowledged the concerns raised by his lawyer, senior advocate Abhinav Chandrachud, who argued that his client was facing threats to his life. The Supreme Court prohibited any further FIRs from being registered against Allahbadia regarding the controversial statements made during the YouTube show "India’s Got Latent".

Additionally, the court issued a directive preventing Allahbadia and his fellow influencers from releasing any new episodes of the controversial program until further orders. It also mandated the influencer to surrender his passport to Thane police and prohibited him from leaving India without prior court approval.

Despite the legal relief, the Supreme Court ordered Allahbadia to fully cooperate with ongoing investigations related to the FIRs filed in Maharashtra and Assam. The case highlights the growing scrutiny on social media content creators, emphasizing the need for accountability in the digital space.

New Delhi, February 14 – Social media influencer Ranveer Allahbadia has filed a petition in the Supreme Court seeking relief against multiple FIRs lodged across the country over his alleged obscene remarks made during a YouTube show.

A bench comprising Chief Justice Sanjiv Khanna and Justice Sanjay Kumar took note of the arguments presented by Allahbadia's counsel, Abhinav Chandrachud, who urged for an urgent hearing. The court assured that the matter would be listed within two to three days.

Chandrachud emphasized that Allahbadia had been summoned by Assam Police on Friday, prompting the need for an immediate hearing.

The influencer has been facing severe backlash for his controversial comments about parents and sexual relationships, which have sparked public outrage. Multiple complaints and FIRs have been lodged against him in different states, with critics calling his remarks offensive and inappropriate.

The Supreme Court's decision in the coming days will determine whether Allahbadia gets legal relief against the ongoing legal proceedings or if he will have to appear before various state police authorities for questioning.

New Delhi, February 13 – Renowned composer A.R. Rahman subtly addressed the controversy surrounding social media influencer Ranveer Allahbadia, emphasizing the consequences of speaking without thought. His remarks came during the audio launch event for the film “Chhava”, starring Vicky Kaushal.

At the event in Mumbai on Wednesday night, Kaushal playfully asked Rahman to describe his music using only three emojis. After a brief pause, Rahman referred to the silent emoji, humorously remarking, “I think we all saw last week what happens when you open your mouth.” His statement prompted laughter from both Kaushal and the audience, indirectly referencing the ongoing backlash against Allahbadia's controversial remarks.

Several public figures have already condemned Allahbadia’s statements, which were made on comedian Samay Raina’s YouTube show, "India’s Got Latent". Many have criticized the comments as "obscene" and "irresponsible."

Following the controversy, Raina announced that he had deleted all episodes of the show from his YouTube channel. He also assured full cooperation with investigating agencies.

Allahbadia, facing multiple police complaints in Mumbai and Guwahati, posted a public apology video on X (formerly Twitter) on Monday, acknowledging that his remarks were inappropriate and offensive. The controversy continues to fuel public and legal scrutiny, raising debates around free speech, social media responsibility, and content regulation.

New Delhi, February 12 – Social media influencer Ranveer Allahbadia has found himself at the center of controversy following his objectionable remarks, drawing criticism from politicians and film industry figures alike. While some have called for a ban on his show, others have defended his freedom of expression.

BJP MP Ravi Kishan, reacting to the controversy, termed the incident unfortunate. Speaking to the media, he stated, “Ranveer Allahbadia has violated the law in some way. If the parliamentary committee has taken a decision, he will be summoned accordingly.”

Film director Imtiaz Ali and actor Manoj Bajpayee also shared their perspectives in an interview with Instant Bollywood. Ali emphasized that people should pursue what they enjoy, but noted that obscenity is universally frowned upon. He added, “People can be immature, and their mistakes should not always be taken too seriously.”

Bajpayee highlighted the importance of understanding one's environment, particularly for those who achieve success at a young age. He advised, “This is why I always say—please read newspapers.”

Veteran actor Raza Murad weighed in, stating that many people use vulgar language and make offensive remarks without facing consequences. He added, “However, better late than never. Democracy does not mean spreading obscenity, and our Constitution does not allow it.”

Actor Mukesh Khanna strongly criticized Allahbadia’s comments, calling them “vulgar and irresponsible.” He expressed concern over the unchecked freedom given to today’s youth under the pretext of free speech, stating, “There should be limits to everything, including freedom of expression. His remarks were disgraceful.”

While criticism mounted, a few individuals came forward to defend the influencer. Actress Rakhi Sawant urged the public to forgive Allahbadia, stating that he deserved a second chance.

The controversy has reignited the debate over the boundaries of free speech and public responsibility, with opinions divided between strict regulation and personal freedom in digital media.

New Delhi [India], In a playful yet bold move, students at KLPD School have captured netizens’ attention with an unusual request: “Get us back to Red House, or we’ll shave our heads!” This protest, initiated by the 11th B Commerce class, was written on a blackboard.

The students’ demand comes after a reshuffling of school houses that saw them away from their previous Red House, disrupting the close-knit bonds they had formed over the years. Unhappy with the change, they’ve issued their creative request — restore them to Red House or face a school-wide bald rebellion.

What began as an in-school message quickly went viral after it was shared online. Netizens have embraced the students’ humorous approach, flooding platforms with memes. The notice has become a sensation, sparking a wave of laughter and solidarity across the internet.

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Mumbai (Maharashtra) [India] September 6: The 5th edition of IIIA –  India International Influencer Awards 2024, a highly anticipated and grand affair, unfolded in a glittering ceremony at Taj Lands End, Mumbai. The event was graced by hugely popular celebrities from the glamour industry and people from all walks of life, turning it into an extraordinary and highly anticipated event.

Over a period of time, IIIA – India International Influencer Awards has emerged as an award function to look forward to, where the outstanding achievements and immeasurable success of influencers of various kinds are celebrated in a grand style. This year, many influencers were felicitated for their unique personalities and the significant social impact they generate through their content creations, inspiring others to follow suit and making the audience feel inspired and motivated.

Honoring the best in the influencing and content creation space, a host of celebrities and dignitaries attended the glittering award function in style. The star-studded list included Warda Nadiadwala, Anu Malik, Rimi Sen, Adaa Khan, Fahad Shamji, Sikander Kher, Daniel Weber, Gaurav Chopra, Eijaz Khan, Anveshi Jain, Mukesh Rishi, Girish Wankhede (Movie Trade Analyst), Alankrita Sahai, Adnaan Shaikh Monalisa, MTV Splitsvilla winner Digvijay Rathee, Shannon K, Danish Alfaz, Jyoti Thangri, Deep Oshan, Akanksha Juneja, Adrija Roy, Aparna Dixit, Charul Malik, Vishal Kotian, Sanvikaa, Gautam Singh Vig, Shagun Pandey, Akshay Kharodia, Nasir Khan,  Sherlyn Chopra, Bebika Dhurve, singer Sudhir Yaduvanshi, Kriti Verma, Krutika Desai,  Sheena Chohan, and many more, creating a truly star-studded atmosphere.

Apart from all the celebrities attending the gala event, many celebrated business tycoons and VVIPs also made their presence felt. Respected H.E. Consulate General of Panama, Abhijit Rane (BJP State Secretary) and many more dignitaries also graced the occasion.

This year, the much-talked-about award ceremony was held at the prestigious Taj Lands’ End Hotel in Bandra, Mumbai. Apart from felicitating all the deserving influencers, a panel discussion on relevant topics and contemporary subjects and a glamorous fashion show was also organised. The event was attended by many famous personalities from movies and television, artists from OTT space, and reality shows representing celebrities across the entertainment spectrum. During the felicitation function, artists obviously felt deeply honoured and acknowledged the efforts of organising such a unique award show on such a grand scale. They termed it encouraging and said it would motivate them to do more good work shortly.

Notably, the 5th edition of IIIA – India International Influencer Awards was held by Kunal Thakkar, the founder of Eventz Factory. After successfully organising the 5th edition of the award function, a beaming Kunal Thakkar said, ‘Like previous many editions, this year too Eventz Factory managed to bring who’s who of the glamour industry and other dignitaries together and honoured deserving influencers and celebrated their success with much fun fare.”

Purti Havle meticulously overlooked the event’s Public Relations from Entity One Entertainment Solutions Private Limited, who handled all the special guests and awardees effectively.

Here are all the credits mentioned for contributing to organising the IIIA- India International Influencer Awards 2024:  Concept by Eventz Factory, powered by Pylon Jewellery, media partner JioNews, radio partner Big FM, supported by Sellwin Traders, ASG, Sachin Enterprises and French Essence, club partner Nashaa Club, PR Partner Entity One Entertainment Solutions Private Limited & outdoor media partner Bright.

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Kolkata (West Bengal) [India], June 19: Capturing attention and building brand loyalty requires more than just words on a page in today’s content-driven world. Marketers understand this, with a staggering 56% believing customized content leads to higher engagement rates and increased brand recall. Scribble Masters LLP thrives at this intersection, offering exceptional content creation services, particularly in the academic and SEO sectors.

Founded in December 2021 by Argha Banerjee and Deepak Sharma, Scribble Masters LLP isn’t your average content mill. Born from a desire to combine professional expertise with a passion for inspiring others, the company prioritizes quality over quantity. Their dedicated team of skilled writers consistently delivers top-notch content, ensuring each project meets the highest standards.

“Here at Scribble Masters LLP, we take immense pride in the quality of our work. Unlike some companies that churn out content quickly, we meticulously craft exceptional content,” says Argha Banerjee, co-founder. “Every piece we create is unique and precisely tailored to the client’s specific needs. This commitment to excellence extends beyond the writing itself. Our efficient communication team is readily available to answer questions and address any concerns, both on social media and directly. They understand the importance of clear and consistent communication throughout the entire project.”

Talking about his team, Deepak Sharma, the founder says, “We distinguish ourselves through a unique blend of employee focus and operational excellence. They cultivate a welcoming and inclusive environment with flexible work arrangements, ensuring every team member feels valued. Professional development is a priority, with ample opportunities for growth alongside competitive salaries. This translates to a team that prioritizes quality over quantity.”

Powerful content is the cornerstone of successful brands, and brands like Scribble Masters LLP understand this critical need, offering exceptional content creation services that go beyond the ordinary. Whether you’re a student seeking academic writing assistance or a small-to-medium business (SMB) in need of compelling SEO content, brands like Scribble Masters LLP is the ideal partner. Their relentless pursuit of excellence, personalized service, and commitment to client satisfaction make them a standout choice in the industry.

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Nagpur (Maharashtra) [India], June 14: Step into the world of Bingelife, where every bite tells a story and every destination holds a tale waiting to be unravelled. Pratiksha Jaiswal, the spirited creator behind Instagram viral reels, has been redefining food and travel storytelling since 2018. With her unique blend of academic background, an MBA in Marketing and HR, and a natural flair for engaging storytelling, Pratiksha has turned her once casual hobby into a profound career that spans the lengths and breadths of India.

Bingelife is more than just a blog; it’s a journey through the diverse culinary landscape of India, curated through the eyes of a passionate explorer. Pratiksha’s adventures are a testament to her deep-seated love for food and culture, bringing to the forefront the hidden gems and celebrated flavours of each region. Her collaborations with renowned global and national brands such as Lays, MG Motors, and Zomato have not only amplified her voice but have also cemented her credibility in the industry, making her audience feel a sense of trust and reliability in her work.

Her approach to storytelling is deeply immersive. Whether it’s a bustling street food vendor in Mumbai or a serene cafe in the hills of Darjeeling, Pratiksha’s narratives dive deep into the heart of the place. She brings out the essence of each location, tying it beautifully with its culinary offerings, and presenting it through captivating, relatable content that resonates with food lovers and travel enthusiasts alike.

Recognition for her work has come not just from her followers, who eagerly await each post, but also from the industry. Celebrated on International Women’s Day for her influential contributions to the food and travel sectors, Pratiksha has become a beacon for aspiring bloggers and storytellers. Her organic and non-advertorial approach ensures that each review and story remains genuine, turning her into a trusted figure among her audience.

In one of her most popular collaborations with MG Motor, a follower’s comment, “Wow, now I’m really going to buy this ?,” exemplifies the impact of her genuine and enthusiastic storytelling on her audience. This is the essence of Bingelife—connecting stories to people, flavors to memories, and experiences to her vast audience in a way that is both meaningful and delightful.

Pratiksha continues to explore, research, and narrate. Each blog post and video is not just content but a piece of her journey that she shares with the world, inviting everyone to taste, travel, and discover the rich tapestry of Indian culture through her eyes.

As Bingelife grows, Pratiksha remains committed to her roots—telling stories that inspire, connect, and foster a deeper understanding of the world through the lens of food and travel. Join her as she takes you on a delectable journey across India, making each destination a part of your culinary bucket list.

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