Ahmedabad (Gujarat) [India], October 27: Ajay’s, one of the fastest-growing Quick Service Restaurant (QSR) chain in India, has opened its first flagship Company-Owned Company Operated (COCO) outlet in Ahmedabad, the financial capital of Gujarat. Ajay’s, which is on a mission to serve good and affordable food to all, has 150+ QSR outlets in over 42 cities.

The grand opening of ‘Cafe Ajay’s’ at CG Road marks a significant milestone for Ajay’s as it expands its footprint. Cafe Ajay’s is all set to captivate the taste buds of food-loving Amdavadis with an extensive array of super delicious but affordable meal options. The electrifying new menu promises a delightful adventure from breakfast to dinner that will leave patrons craving for more.

“We are delighted to open our 1st Flagship COCO outlet in Ahmedabad, In addition to our currently operational 12 franchise outlets in the city.  Ajay’s is built on the pillars of high-quality but value-for-money food. Our commitment to quality ingredients, authentic flavors, and affordability set us apart from other food chains. We are confident that with Cafe Ajay’s, we will redefine the QSR landscape in Ahmedabad,” said the Solanki brothers Jai and Ajay, Founder Directors – Ajay’s Good Food Pvt. Ltd.

Strategically located opposite gate no 5 of GLS College, Cafe Ajay’s boasts a spacious and airy ambience designed to provide a comfortable dining experience. The thoughtfully created seating arrangement ensures patrons can enjoy their meals in a relaxed and vibrant atmosphere, making it the perfect destination for social and family gatherings as well as a perfect hangout spot for youngsters.

Since launching its first outlet in Navsari in 2014, Ajay’s has been on a mission to serve food that is good, affordable and accessible to all. With over 150 outlets in 42 cities, Ajay’s has become the go-to destination for anyone looking for hygienic and pocket-friendly cold coffee, burgers and pizzas.  And now, at Cafe Ajay’s, we’re excited to introduce a menu that extends beyond these favorites, offering an even wider variety of delectable options. ensuring an even more delightful experience for you.

To celebrate the momentous occasion, Cafe Ajay’s invites all Amdavadis to be among the first to savour its culinary wonders.

About Ajay’s Good Food Pvt Ltd: 

Ajay’s Good Food Pvt Ltd is a leading name in the Quick Service Restaurant industry, known for its commitment to delivering quality, flavourful, and affordable meals. With a vision to be the largest QSR chain in India, Ajay’s Good Food has rapidly expanded its presence across Gujarat. The first Company outlet – Cafe Ajay’s in Ahmedabad, is a testament to its dedication to providing an unparalleled dining experience with the mission of serving food that is good, affordable, and accessible to all.

For more information, kindly visit our website: https://www.ajays.co.in/

New Delhi (India), September 19: Fresca Juices, the name synonymous with refreshment and innovation, is proud to unveil its latest game-changer: Fresca Gold Aam ka Ras. In the heart of India’s bustling markets, we’re making waves with this remarkable creation.

A tantalizing 200ml aseptic pack, bursting with the rich flavor of Mango Alphonso pulp, all for an astonishing MRP of just Rs. 20/-. Fresca Juices is bringing you an unparalleled mango experience at an unbeatable price.

India’s fruit drink and fruit juices market is a behemoth, valued at a staggering 15,000 crores. But we’re not just here to blend in; we’re here to stand out. Fresca Gold Aam ka Ras is a category disruptor, and they are daring to be different. No other brand, regional or national, offers such high-quality Aam Ras at this incredible price point.

But it’s not just about what’s inside the pack; it’s the packaging itself. Their aseptic wonder comes dressed in a vibrant laminated color carton, a first in the market. And to seal the deal, they have added a touch of magic with holographic stamping, ensuring authenticity and security like never before.

Mr. Akhil Gupta, MD, Fresca Juices, Said “At Fresca Juices, our commitment is to deliver exceptional value to our customers while upholding the highest standards of quality and authenticity, Fresca Gold Aam ka Ras embodies this commitment, offering an unbeatable mango experience at an unprecedented price. It’s a testament to our dedication to innovation and customer satisfaction.”

With a distribution network that spans across northern states and over 5 lakh retail outlets, Fresca Gold Aam ka Ras will soon become a household favourite from the majestic Kashmir to the vibrant Varanasi. At Fresca Juices, they are not just introducing a new product; they are redefining the Aam Ras category. They are not just adding to our turnover; we’re adding value—100 crores of it.

At Fresca Juices, our journey is one of relentless commitment to delivering exceptional value while upholding unwavering standards of quality and authenticity. Fresca Gold Aam ka Ras is the embodiment of this commitment, offering an unparalleled mango experience at an unprecedented price point. It’s not just a product; it’s a testament to our dedication to innovation and customer satisfaction.

For more information, kindly visit the website www.frescajuices.com

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New Delhi (India), September 7: In a bold and refreshing move, RYNA Juice, a new player in the beverage industry, has unveiled its lineup of natural and authentic fruit juices in Poland, Europe, and India. This venture promises to redefine refreshment by embracing the true essence of nature’s bounty.

RYNA Juice’s journey begins with a deep commitment to preserving the authentic taste of 100% organic Indian fruits, devoid of any additives that might compromise the natural richness of the produce. In a world where mass production often prevails, RYNA adheres to a cold-pressed process to ensure that the innate nutrients and colors of the fruits remain intact, delivering a taste that resonates with the heart of its origins.

Guiding RYNA’s path is Harpreet Singh, renowned for his visionary leadership at the Taj Indian Group, bringing his passion for quality and excellence to this new venture.

RYNA Juice offers a symphony of flavors, including Mango, Litchi, Guava, Pineapple, Pomegranate, and Mix Fruit, each telling a unique story of the land it hails from.

What sets RYNA Juice apart is its unwavering commitment to authenticity, crafting its juices using 0% concentrate and 100% organic farm fruits, ensuring that each bottle holds nothing but the genuine essence of nature.

But RYNA’s story doesn’t end with juices. The company envisions a future of crafting FMCG (Fast-Moving Consumer Goods) products, including sparkling and energy drinks, baked biscuits, namkeens, and a range of Indian masalas, all with a focus on organic and adulterant-free offerings for the well-being of consumers.

To stay connected with RYNA and be a part of its journey, you can visit their official website at rynajuice.com and follow them on social media via Facebook (@rynajuice), Instagram (@rynajuice), and their YouTube channel (@rynajuice).

RYNA Juice is set to captivate the palates of consumers in Poland, Europe, and India with its commitment to authenticity, quality, and nature’s goodness, making it a name to watch in the beverage industry.

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Yasmin Karachiwala Endorses Diabic Care Juice

Mumbai (Maharashtra) [India], August 24: Yasmin Karachiwala, celebrity fitness expert and pioneer of Pilate training has recently shared a post on her Instagram where she is seen recommending Krishna’s herbal and ayurveda’s Diabic care juice to Diabetic and pre diabetic people. Krishna’s herbal and ayurveda is home to more than 170 premium quality ayurveda products. Diabic care juice is known to be very helpful in regulating blood sugar levels in diabetic people.

Yasmin says “We all know that Diabetes, increasing sugar levels and the risk of heart diseases is increasing by the day and I have a lot of people who come to me with this concern asking me for solutions. I suggest having a glass of Krishna’s Herbal Ayurvedic DIABIC CARE juice. Diabic care juice is a completely pure and natural ayurvedic juice made up of fresh herbs including karela, jamun, methi, amla, kutki and others. These 11 herbs have proven to do wonders to diabetic patients. Along with regulating blood sugar levels, this juice also helps in boosting metabolism and fighting the side effects of diabetes. The presence of karela and jamun in this Juice also helps in insulin secretion . This juice is made up of fresh and pure herbs in a completely hygienic and GMP certified unit. Krishna’s Diabic care juice has been able to change the lives of more than 10 lakh diabetic people till now. What are you waiting for ??  Why don’t you check it out on Krishnaayurved.com

Krishna’s herbal and ayurveda has India’s 2nd largest Ayurvedic juices manufacturing unit with world class quality control labs and utmost hygiene. Krishna Ayurveda Founder Mr. Shrawan daga quotes  ”Our products are made using raw herbs only , without use of any extracts or harmful chemicals. Our Diabic care juice has proved wonders in the life of diabetic people. We ship 4000 orders daily to end consumers and become a part of their health journey. We started this brand 16 years ago from one product and now we have a range of 170 products with superior quality and utmost effectiveness. With our products we have benefitted more than 75 lakh people. We have a range of solution based medicines that are effective on various health issues including diabetes, cholesterol, arthritis, obesity, joint pains, renal disorders, kidney stones, liver diseases, skin and acne issues etc. We have a team of doctors, vaidyas, agricultural experts, lab experts, chemists and our hardworking skilled and unskilled workforce tirelessly working day and night to bring the best outcomes for benefiting the end consumers. Our products are trusted by our customers for the best quality and effectiveness.

Soon we are ready to launch India’s first preservative free Chyawanprash. Also our wide range of juices, bhasmas, tablets and powders are ready to be launched within a span of 2 months.

At Krishna’s herbal and ayurveda, our vision is to make ayurveda an integrated part of all households of India. We are aiming to provide a solution to all the health issues with ayurveda and at same time maintain the quality of ayurvedic products with classical ayurvedic practices.”

For more details, Visit on – https://krishnaayurved.com/

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Hell AI

Mumbai (Maharashtra) [India], July 21: The world’s first energy drink entirely powered by A.I. has been developed by HELL ENERGY. Design, recipe, tasting and meticulous taste evaluation, predictive intelligence, security measures, marketing elements – every aspect has been expertly crafted by advanced A.I. (Artificial Intelligence) systems.

The vast amount of information and knowledge available on the World Wide Web is utilized by A.I. It can process and uncover connections at a speed that is almost incomprehensible to humans. Additionally, it possesses comprehensive knowledge about energy drinks, encompassing their ingredients, sales results, health research, recommendations, and consumer feedback. Moreover, it can seamlessly integrate the latest trends and information into its analyses.

When HELL ENERGY commissioned A.I. to develop a new energy drink tailored to its needs, the artificial intelligence processed a vast amount of information and formulated what it deemed the best recipe. The A.I. not only considered consumer expectations from an energy drink but also prioritized the goal of creating a superior and more enjoyable beverage.

As the most intelligent entity in the world at present, A.I. deemed the recipe it formulated to be perfect. It enhanced the energy drink with vitamins, amino acids, and herbs while ensuring compliance with food industry legislation, including the optimization of EFSA (European Food Safety Authority) recommendations and adherence to the recommended daily allowance (RDA) standards.

The A.I. created three flavour variations for fine-tuning and digitized them using the technology of a New York-based company. After tasting [yes, tasting, not testing] all three drinks and analysing extensive data and statistics, the A.I. utilized predictive intelligence to select the winning flavour. Thus, the truly unique and refreshing Tutti-frutti & Berry-blast flavour was born. This ground-breaking development represents the first time artificial intelligence has carried out such a sophisticated product development process within the energy drink sector.

The recipe is kept strictly confidential, and in order to protect it, the A.I. provided recommendations. It is stored on a single computer in HELL ENERGY’s Hungarian factory, equipped with advanced security elements. The design of the room housing the machine was also developed by artificial intelligence. However, recognizing the importance of backup measures, a copy of the recipe is kept securely in a vault in Switzerland.

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San Francisco, July 9 (IANS) The energising effect that individuals experience from consuming a cup of coffee cannot be replicated solely by consuming plain caffeine, a new study has revealed. 

According to the study published in the journal Frontiers in Behavioral Neuroscience, plain caffeine only partially reproduced the effects of drinking a cup of coffee, reports The Independent. 

Aside from boosting alertness in the brain, coffee also affects working memory and goal-directed behaviour in the brain. 

“There is a common expectation that coffee increases alertness and psychomotor functioning. When you get to understand better the mechanisms underlying a biological phenomenon, you open pathways for exploring the factors that may modulate it and even the potential benefits of that mechanism,” study co-author Nuno Sousa explained.
 
Before the study, participants who drank at least one cup of coffee per day were asked to refrain from eating or drinking caffeinated beverages for three hours. Participants then underwent two brief MRI brain scans -- one before and one after drinking either caffeine or a standardised cup of coffee -- to collect social and demographic data.
 
According to researchers, drinking both coffee and caffeine use reduced neuronal connection in the brain’s default mode network, which is involved in introspection and self-reflection processes. 

Researchers said this shift could indicate that people are more prepared to transition from resting to working on tasks. 

However, they mentioned that drinking coffee may also improve connectivity in the brain's more advanced nerve network that controls vision, as well as other areas involved in working memory, cognitive control, and goal-directed behaviour. 

However, such effects were not found when participants only took caffeine, the study showed. 

“Acute coffee consumption decreased the functional connectivity between brain regions of the default mode network, a network that is associated with self-referential processes when participants are at rest,” study co-author Maria Picó-Pérez said. 

“The subjects were more ready for action and alert to external stimuli after having coffee,” she added. 

Additionally, the new findings suggested that even though caffeinated drinks share some of the same effects as coffee, there are still some benefits associated with drinking coffee, including the smell and taste of that drink, as well as the psychological expectations associated with drinking that drink.

Welcome to the London coffee brand!  

London coffee company was founded in 1975 by Benjamin Fernandez in London with a vision to create a coffee brand that celebrates the artistry and craftsmanship of coffee-making while promoting sustainability and positive impact within the coffee industry. We are passionate about crafting exceptional coffee experiences that delight and inspire coffee lovers around the world. 

Now 390+Coffee stores across Japan, China, the UK, North America, Canada, Spain, France, Germany, Italy, UAE, India, Singapore, South Korea, South Africa, Brazil, Switzerland, Russia, Turkey, Vietnam, Thailand Etc.

Why choose a business in Coffee industry?

• All Cash business.
• One-time investment
• Low Manpower cost, low operating cost.
• Recession-proof (how hard the recession hit,
• People can’t stop drinking coffee.
• 365 days of revenue 
• Negligible seasonality – 12-month business
• Is relevant in all communities and economic climates.
• Is a fundamental service, the doctor advises.
•  Doesn’t change or get obsolete with technology upgrades.
• Have low non-perishable inventory requirements.
• Cannot be outsourced. 
•  Is about making people feel good about themselves.
• Very low competition – Social Barrier.
• Second thing to drink after water worldwide.
• Coffee industry is increasing because Consumption is increasing. 
• Community Gathering Place

 Why choose a London coffee franchise?

Sales Support 

• Tie up with Zomato, Swingy, and like apps 
• Collaboration with YouTubers, influencers, and celebs
• Offering Promo Codes 
• Offering Various discounts and vouchers like birthday discounts, student discounts, anniversaries, festive discounts, etc
• Regular, and frequent customers

Start-up Support 

• Location assistance / Site approval.
• store Architect, Designs, Layout, Etc. 
• Diamond Inspired Designs (Walls, Ceilings, Furniture, etc).
•  Legal Obligation/license procurement

 Franchise Business Operations 

• Pre-opening and going operational assistance to franchisees.
• Implements and assists with all operational programs and procedures, including the First London Coffee store Opening program.
•  Schedules personalized visits to existing coffee stores
•  Conducts regularly scheduled phone calls to discuss service, retail, and training needs.
• Hosts the annual franchise Convention for all franchisees.

 
 Training

• Provides in-house training in the London Coffee stores
• Trained in customer service and London coffee store operations.
• Tie up with top Hair & beauty industry leaders to train on current trends and techniques.
•  Grand Opening Ceremony – Our PR company will organize the grand opening day for your London Coffee store.
• POS – Billing Software – We have billing software that we have taken from the world’s largest store software company. We will share the same software with you for your billing. 

Marketing

Innovative marketing offers, strategies, campaigns, local marketing support, digital presence, influencer marketing, training, education, and market research are essential for success. 

Our operating Business Models include:

 Model 1*.

Franchisee invests & Franchisee runs the operations. Franchisee will take care of all the operational expenses like Rent, Salary, Electricity, Telecom, Maintenance, store Consumption, etc., and will pay 6% of revenue or Rs.60000/- Fix Royalty Per Month, whichever is higher, to the Company.

Model 2*.

Franchisee Invests & Company run the operations. The company will take care of all the operational expenses, including All Expenses Rent, Salary, Electricity, Telecom, Maintenance, store Consumption, etc., and the company will pay a minimum guarantee of 2% of the total franchise investment Amount per Month or 25% of the Net Profit of the store per month, whichever is higher, to the franchisee.

Financial requirements

The total franchise cost is between ₹25 to ₹90 lakhs, depending on the store location and store area. The franchise cost includes the cost of equipment and the expenses for the interior, which should roughly take around ₹4000 Per sq feet 

London Coffee Franchise Cost Amount 

Lite Model

• Area Required: 500-600 Sq. Ft.
• Investment: INR 15 Lacs                                                          
• Franchise Fee: INR. 5Lacs + Tax
• Approximate income: INR 15 to 20 Lacs per Year

Regular Model

• Area Required: 1000-1200 Sq. Ft.
• Investment: INR 40 Lacs                                                          
• Franchise Fee: INR 10 Lacs + Tax
• Approximate income: INR 30-36 Lacs per Year

Super Model

• Area Required: 1800-2000 Sq. Ft.
• Investment: INR 60 Lacs                                                
• Franchise Fee: INR 20 Lacs + Tax
• Approximate income: INR 40-50 Lacs per Year

Lounge Model

• Area Required: 3000-4000 Sq. Ft.
• Investment: INR 1.5 Crore                                                          
• Franchise Fee: INR 30 Lakhs + Tax
• Approximate income: INR 60 to 80 Lacs per Year  

Franchisee Steps to Opening-

A prospective partner initiates a franchise inquiry, receives a franchise kit, completes the franchise form, and pays the due diligence license fee (5 Lacs or 1000 rs per sq. ft.). They meet the New Business Development Manager and interview a Senior Manager. A mutual agreement is signed, and the franchisee receives a fee payment. The franchisee shortlists a site, gets approval from the company, and the architect is assigned. Two key people receive 2-3 weeks of training, new staff recruitment, and training. The store is ready for inauguration and the grand opening of a London coffee store.

The official web address www.londoncoffeefranchise.com

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London [United Kingdom], June 27: Asian couple Imran Gulzar and Iqra Zahoor have not only popularised Matka Chai in Britain but their main joint in London near the Wembley stadium has become a place where match-making is made, families and friends reunite and discussions around life take place.

At Cha Sha outlets across London, Imran Gulzar and Iqra Zahoor don’t just sell Matka Chai (strong tea) but they also reunite South Asian communities over their shared love of Matka Chai and by doing regular events such as Chand Raat gatherings, Pakistani and Indian independence day celebrations, live singing, ghazal live singing, new year’s eve countdown and many more similar events which give families the chance to enjoy themselves over a cup of Chai.

Imran Gulzar and Iqra Zahoor got married in London in 2017 and decided to start a unique kind of business for the people living in the UK. They decided to sell Chai, as there were hardly any places selling it in London’s several Asian areas. With lots of nerves, they opened their first branch with the name of “Cha Sha” – a reference to how millions of South Asians on a daily basis ask each other about Chai, whether one wants to have a cup of Cha, sit together and have a little chat. The joint is situated only a few minutes’ walk from the Wembley Stadium, home to football matches as well as large scale concerts. No better way to engage over a cup of tea.

Before the couple decided to start their café brand and turn it into a popular household name situated on a short walk from the Wembley Stadium, Asian Cha or Karak Cha was sold in a bland way by another franchise too but without the traditional Dhabba touch.

The couple started their Cha Sha cafes with traditional Indian and Pakistani truck arts design and décor of the cafes capturing the true spirit of Chai dhabbas in Pakistan and India: colourful truck designs, matka, antique utensils, mouth-watering desserts and snacks of rural and urban Asian culture. The seating arrangements and furniture inside and outside the venues for the Cha lovers to sit and enjoy their Cha while listening to Coke Studio songs to remind them of their culture back home.

Imran Gulzar is the mastermind behind this brand. Imran gained recognition in the artist management field while working for renowned South Asian TV channels. His wife and business partner Iqra is a Criminologist by profession and holds the distinction of being amongst the first Asian women to complete a master’s degree in international defence and security from the UK Ministry of Defence.

Within days of opening their first branch of Cha Sha, the concept became an instant hit on social media and South Asian Londoners from across the city started flocking to the venue to taste the Chai to refresh memories from back home. The legend grew and within weeks, there were queues outside the shop and demand for the Matka Chai (strong tea) increased.  Chai is usually cooked with water, milk and sugar but Imran and Iqra added their own special ingredient to the tea and introduced Matka chai and the Cha Sha blend which is very popular amongst the younger generation.

South Asians have been drinking Chai for over 5000 years but it is prepared in different ways in different regions and households but the basic concept remains the same.

However, Imran and Iqra used a unique way of serving Chai in Matkas like they do in Pakistan and India to give it the authentic taste and feel of the real desi chai taste.

Imran Gulzar explained: “We made the decision to open our inaugural branch in Wembley, a locality known for its significant South Asian population. Surprisingly, our customer base began to grow rapidly, largely due to the power of social media and the support of those who recommended us within their networks. Our clientele expanded beyond London with customers coming from various cities—a truly joyous milestone for us. Chai is mainly a popular beverage in India and Pakistan and is drunk as a favourite pastime as well as a necessity in every south Asian gathering.”

Imran Gulzar said that currently the couple are running four Cha Sha branches; around 10 more are near completion in various parts of the country. He said: “Every branch has around 8-10 team members. We’re very excited to expand our team with the opening of our new branches by the end of this year. We work as a family as Cha Sha signifies unity and care.”

Imran Gulzar says it was the unique concept of making and branding Cha that hit off well. He shared: “Our model had a unique concept of serving tea in Matkas here in the UK as that was seen previously in rural areas of India, Pakistan and Bangladesh. Not only could our customers drink from it but they can only take those Matkas home as a souvenir to remind them of their visit to Cha Sha. This was our way of giving back to society and reducing carbon emissions by not using any plastic in our cafes. The leftover Matkas are buried in soil and after 30 days they turn back into soil.”

“Most of the people who visit to drink Cha are south Asian but people of all ethnicities enjoy the taste of our tea and snacks as we offer a wide variety of beverages and all the popular street food found in India and Pakistan,” said the entrepreneur.

Asked how he wants to keep his unique element; Imran Gulzar said the couple have worked hard to keep their brand very welcoming and customer friendly. He said: “We like to listen to what people want and introduce new drinks and snacks according to their liking. In western countries there is a huge Pub concept where families would go and spend hours socialising and enjoying their food and drinks however, the Asian community always struggled to find such spots. So we have tried introducing a halal Pub where people can come with their children, elders and relatives and socialise over tea and snacks.  We have also tried helping those in need. It is our policy to give tea for free to anyone in need. If any customer walks into any of our cafés and does not have the means to pay for chai, we offer them the tea with no questions asked.”

Iqra Zahoor shared that there are groups of women who visit the place in the evening to hold talks and have fun. She said she was enlightened to find when couples turned up to meet her, revealing that they had met for the first time at the Cha Sha, exchanged numbers and got married. “There are groups of South Asian women who meet here, discuss their issues, their families and have developed strong support networks. Some of them do committees where they put money in a kitty and help each other save. There are regular poetry and book exchange sessions.” She said she could count over a dozen couples so far who became life partners through their shared love of Cha at their venue.

A significant number of visitors/customers to the Cha Sha are students from South Asian countries who enjoy Cha in groups and relive the memories of back home. For them it’s a way of socialisation and networking and also a memory down the lane of having Chai and the essential gup shup.

Imran and Iqra plan to take their unique brand to every city in the UK and are already in discussions with businessmen in several European countries with significant Indian and Pakistani diaspora who believe in having Cha in their lives.

Their philosophy is simple: “English go to pubs to unwind and relax, have a pint of beer, wine or whisky. Our people don’t go to pubs and the right place for them to relax, unwind and gossip is a Chai Dhabba. Both serve the same objective.”

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Ahmedabad, April 1 (IANS) The Gujarat Cooperative Milk Marketing Federation (GCMMF) on Saturday hiked the Amul milk price by Rs 2 per litre in the state.

This marks the first increase in milk prices since the state Assembly elections in December 2022.

The GCMMF, which is the apex body of milk cooperatives in the state, typically announces milk price hikes in advance but did not do so this time. Sources suggest that the rise in cost of milk production due to increasing fodder and transportation prices has led to the price hike.

After the price revision, the cost of Amul buffalo milk is now Rs 68 per litre, while Amul Gold is priced at Rs 64 per litre, and Amul Shakti at Rs 58 per litre. Amul Cow Milk is now priced at Rs 54 per litre, Amul Tazaa at Rs 52 per litre, and Amul T-special at Rs 60 per litre.

While the prices of different brands of Amul milk were hiked twice across India by GCMMF in the last six months, Gujarat was exempted. However, ahead of the Assembly elections in the state, Amul had raised prices by Rs 2 per litre in October 2022, and then by another Rs 3 in February 2023 for all markets, except Gujarat.

Pakistan's economic crisis has reached new heights, with inflation soaring to record levels, leaving the general public struggling to cope. Daily necessities, such as milk and chicken, have become more expensive. The government is trying to finalize a loan agreement with the International Monetary Fund (IMF) to tackle the crisis, but until then, consumers are left with no choice but to bear the brunt of increased prices.

In the last two days, retail milk prices in Pakistan have gone up from PKR 190 per liter to PKR 210 per liter, causing widespread concern. Broiler chicken prices have also risen by PKR 30-40 per kg. Chicken meat is now being sold at PKR 700-780 per kg, while boneless meat is fetching PKR 1,000-1,100 per kg. These are hefty price hikes, causing a massive burden on the public.

Waheed Gaddi, a spokesman for the Karachi Milk Retailers Association, has stated that over 1,000 shopkeepers are selling milk at exorbitant prices, and if the price hike is not rolled back, the price of milk could go up to PKR 220 per liter. The increasing prices of milk and chicken are a sign that Pakistan is struggling to recover from record-breaking inflation. Until the government takes decisive steps to tackle the crisis, the general public will continue to suffer.