Gurugram (Haryana) [India], April 16: Gurgaon-based men’s fashion brand The Manatomy has announced the filing of a patent for its AI-driven styling technology, as it introduces a platform designed to help users visualize themselves in personalized outfit combinations. The development marks a step toward more immersive and individualized fashion experiences, where consumers can move beyond static product browsing to more contextual, self-relevant discovery.

Founded by Ankit Sharma and co-founded by Jatin Goyal, The Manatomy’s platform focuses on a key limitation in online fashion retail: the inability for users to accurately imagine how a product will look on them. While traditional e-commerce relies heavily on model images and generic size guides, the company’s AI system aims to make the experience more personal by placing the user at the center of the journey.

The technology analyzes a user’s facial features, skin tone, hair color, and overall appearance, and combines this data with clothing attributes to generate personalized outfit visualizations. The result is a more intuitive way for users to understand not just what is available, but what is likely to suit them.

“One of the biggest gaps in online fashion is visualization,” said Ankit Sharma, Founder of The Manatomy. “People don’t just want to see clothes—they want to see how those clothes look on them. Our AI is designed to make that possible in a simple and accessible way.”

AI That Brings Personalization Closer to Reality

The platform is accessible at: ai.themanatomy.com

Users can upload a front-facing image, after which the system processes the input and generates personalized outfit suggestions, along with visual references tailored to their profile. The experience is designed to be fast and intuitive, requiring minimal steps while delivering results that are directly relevant to the individual.

By focusing on “self-visualization,” the platform introduces a different approach to personalization—one that goes beyond recommendations and moves toward representation. This shift aligns with broader advancements in artificial intelligence, where systems are increasingly capable of adapting outputs to reflect individual users rather than generic segments.

Integrated with Premium Clothing and Accessories

Alongside its technological capabilities, the platform is integrated with The Manatomy’s range of premium men’s clothing and accessories. Users can explore outfit combinations that are not only personalized but also directly linked to the brand’s catalog, enabling a seamless transition from visualization to purchase.

The Manatomy offers a curated selection of shirts, trousers, footwear, and accessories, all designed with a focus on quality craftsmanship, fit, and modern styling. By connecting AI-generated insights with real products, the company aims to create a cohesive experience that bridges inspiration and action.

Redefining the Online Fashion Experience

The introduction of AI-based self-visualization reflects a broader evolution in how consumers engage with fashion online. As expectations shift toward more interactive and personalized experiences, brands are exploring ways to make digital shopping more intuitive and reliable.

The Manatomy’s platform positions itself within this shift by addressing both discovery and confidence—two factors that significantly influence purchase decisions. By enabling users to see themselves in recommended outfits, the platform aims to reduce uncertainty and improve satisfaction.

The Manatomy confirmed that it has filed a patent related to its AI styling and visualization system. While details of the filing remain undisclosed, the move reflects the company’s intent to develop and protect proprietary technology in the emerging space of AI-driven fashion experiences.

The patent filing underscores a growing trend among technology-led consumer brands to build defensible innovation alongside product offerings. In fashion, where differentiation has traditionally relied on design and branding, AI is opening new avenues for competitive advantage through user experience and personalization.

Co-founder Jatin Goyal noted that the company views technology as a long-term capability rather than a short-term feature.

“We are investing in building systems that can evolve with the user,” he said. “Filing a patent is part of our effort to create a strong foundation for innovation in this space.”

Looking Ahead

As the role of artificial intelligence in retail continues to expand, platforms that combine personalization with practical usability are expected to gain traction. The Manatomy’s approach highlights how AI can be applied not just to optimize operations, but to enhance the end-user experience in meaningful ways.

The company plans to further develop its technology, with ongoing improvements in accuracy, personalization depth, and visual output. The patent filing signals a commitment to building long-term capabilities in this space, as the brand continues to explore the intersection of fashion and intelligent systems

About The Manatomy

The Manatomy is a Gurgaon-based men’s fashion brand offering premium clothing and accessories. With a focus on quality, design, and innovation, the company is expanding into AI-driven solutions aimed at delivering more personalized and immersive shopping experiences.

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New Delhi [India], April 16: As industries evolve and innovation continues to reshape the global landscape, a new generation of leaders is emerging with bold ideas, strategic thinking, and transformative vision. From healthcare and technology to entrepreneurship, education, and creative industries, these individuals are making a meaningful impact through their expertise and leadership.

Knowlepedia and Trilok Media proudly present the Elite 12 Visionaries of 2026, recognizing dynamic professionals who are not only excelling in their respective fields but also inspiring change, driving growth, and shaping the future with their forward-thinking approach. Their journeys reflect determination, innovation, and a commitment to creating lasting influence across industries and communities.

Here is a curated list of the Elite 12 Visionaries of 2026 who are redefining success, creating new opportunities, and building a strong foundation for the future.

Gaurav Kothari 

Gaurav Kothari is emerging as a powerful name in the world of entertainment and digital influence. Known for his impactful presence in commercials, Bollywood films, and television, he is steadily building a strong identity as a versatile actor, fashion photographer, and digital creator.

What truly sets him apart is his multi-dimensional talent. From delivering compelling on-screen performances to creating visually striking fashion photography, Gaurav blends creativity with precision. His expertise in digital marketing allows him to understand audience behavior and trends, making him not just an artist but a smart personal brand. An equally confident anchor, Gaurav knows how to engage and connect with live audiences, adding another layer to his dynamic personality. As an influential personality, he continues to inspire aspiring artists and creators. With growing recognition and a strong digital presence, Gaurav Kothari is undoubtedly a rising force shaping the future of entertainment and fashion.@gauravkotharii

Sourabh Bose

Sourav Bose, the visionary co-founder of High Volt Bowling and Gaming, is redefining the landscape of urban entertainment. By transforming a personal passion for gaming into a premier destination, he serves as a beacon for young entrepreneurs, proving that bold ideas can disrupt traditional markets.  

Bose inspires the next generation to prioritize innovation and community over conventional paths. His current roadmap focuses on aggressive nationwide expansion, integrating cutting-edge VR technology and eco-friendly infrastructure. To Bose, the future is about creating “social hubs” that blend technology with human connection, urging aspiring leaders to relentlessly chase their spark.

Tincy Matthew

Tincy Mathew is an NCLEX-RN educator and Co-founder of Medline Academy, a specialized nursing education institute based in Kerala, India. She provides structured NCLEX-RN coaching in Malayalam and English for nurses preparing for international licensure exams. With a background in nursing and a focus on concept-based learning, she simplifies complex clinical topics through practical and exam-oriented teaching methods. She is also a former national-level triple jump athlete, bringing discipline and performance excellence into her teaching approach. Through Medline Academy, she has supported nurses in achieving NCLEX-RN success and pursuing global healthcare careers in countries such as the USA, Canada, and Australia, helping them transition into internationally recognized nursing professionals successfully.

Robinson George

Robinson George is an Indian professor, laparoscopic surgeon, and medical administrator known for his contributions to general and minimally invasive surgery. He serves as the Chief of the Department of General and Laparoscopic Surgery and also holds the position of Medical Superintendent at Samaritan Medical Centre. With extensive clinical experience and academic involvement, he has contributed to surgical education, patient care, and healthcare management. Robinson George is recognized for promoting advanced laparoscopic techniques and improving surgical outcomes. His work combines medical practice, teaching, and hospital administration, making him a respected figure in the field of modern surgery and healthcare leadership in India.

He is also actively involved in mentoring young medical professionals and supporting advancements in surgical training. Through his leadership and commitment to healthcare excellence, Robinson George continues to contribute to improving medical standards and patient care services.

Shalin Peter

Shalin Peter is an Indian defense sector professional and global public relations consultant known for his work in strategic communications and defense manufacturing operations. He serves as a General Manager in a small arms manufacturing enterprise and has played a key role in government liaison, technology collaboration, and international defense partnerships across Asia, Europe, Africa, and Australia. Shalin Peter has also worked as a PR and marketing consultant, managing brand campaigns, corporate communications, and large-scale promotional strategies across multiple industries. With experience spanning defense logistics, research coordination, and global marketing, he is recognized for bridging technical operations with strategic business development. 

Yogesh Sharma

Yogesh Sharma is an Indian entrepreneur and healthcare professional, serving as the Director of Parichay Health Care Private Limited. He is known for promoting Ayurvedic and natural wellness solutions aimed at improving overall health and lifestyle. Under his leadership, the company has developed herbal healthcare products focused on quality, authenticity, and customer satisfaction.

Yogesh Sharma also brings experience in healthcare marketing and business development, contributing to the steady growth of Parichay Health Care as a trusted wellness brand. In addition, he leads Parichay Advertising & Marketing Agency, where he provides strategic branding and marketing solutions to businesses. His vision centers on making natural, affordable healthcare accessible to households across India.

Amit Raj 

Amit Raj is an Indian tattoo artist and entrepreneur, best known as the founder of 19s Tattoo Studio. Born on 19 July 1988 in India, he holds a Master’s degree in Mechanical Engineering but later transitioned into the creative industry, pursuing his passion for tattoo art. Over the years, Amit Raj has gained recognition for his artistic skills, innovative tattoo designs, and commitment to professional hygiene standards in the tattoo industry. Through 19s Tattoo Studio, he has built a growing clientele and contributed to promoting modern tattoo culture in India. His journey reflects a shift from engineering to entrepreneurship driven by creativity and dedication.

He is also known for mentoring aspiring tattoo artists and encouraging professional standards within the industry. With a focus on creativity, client satisfaction, and continuous learning, Amit Raj continues to expand his presence and influence in India’s growing tattoo and body art community.

Ankit Barot

Ankit Barot, the founder of Naakt Perfumes, is an emerging name in the world of fragrance entrepreneurship, driven by a clear vision of redefining luxury. With a deep passion for scents and branding, Ankit is focused on building Naakt into a perfume house that blends exclusivity with accessibility. His philosophy is simple yet ambitious: to create perfumes that feel luxurious, without being overpriced.

“I am looking to make Naakt Perfumes more of a luxurious perfume brand but at a very affordable price,” he says, emphasizing value without compromising quality. Beyond pricing, Ankit is particularly interested in positioning Naakt as a limited-edition brand—offering unique, thoughtfully crafted fragrances that feel rare and special. This approach not only elevates the brand’s identity but also creates a sense of exclusivity for customers seeking something truly distinctive

Shone John 

Shone John is a distinguished educational entrepreneur and industrial Engineer, widely recognized as the Founder of Getvarsity Assessment Private Limited (http://www.getvarsity.org) and a Board Director of IIRDC. An MTech in Industrial Engineering and a PhD Research Scholar from Kerala, India, Shone leverages deep academic insight and industrial expertise to bridge the gap between academic learning and workforce requirements. Based in Kochi, he has positioned Getvarsity as a leader in India’s vocational ecosystem. His work focuses on aligning professional curricula with the National Credit Framework (NCrF)—specifically NSQF and NHEQF standards—to empower youth through recognized certifications. Shone’s commitment to industrial quality management and professional upskilling is actively transforming the employability landscape across India.

Raju Kumar Jha

Raju Kumar Jha is an Indian entrepreneur and business professional known for his work in the textile and hosiery industry. He is the founder of Kanishka Hosiery, where he has played a key role in business development, sales management, and financial operations. With years of experience in entrepreneurship, he has contributed to expanding business operations and building strong customer relationships.

Raju Kumar Jha is recognized for his practical approach to business growth and market understanding. His leadership focuses on quality products, efficient management, and long-term sustainability. Through his entrepreneurial journey, he continues to contribute to the development of the hosiery and textile sector while strengthening his presence as a business leader in India.

Chirag Vekariya

Chirag Vekariya and Jignesh Vekariya are Indian interior designers and entrepreneurs known as the driving force behind Sarathi Innovations, an Ahmedabad-based interior design and architectural solutions company. He is recognized for his creative design aesthetics, attention to detail, and ability to transform client requirements into functional and visually appealing spaces. His client-focused approach and commitment to quality have helped him build a strong reputation in residential, commercial, and workspace interior projects.

Sarathi Innovations is a professional interior design and turnkey solutions firm specializing in residential, commercial, and customized interior projects. The company focuses on creating functional, modern, and aesthetically appealing environments tailored to client needs. Based in Ahmedabad, the firm offers services including space planning, 3D design, renovation, and full interior execution. With a dedicated team of designers and project specialists, Sarathi Innovations aims to deliver innovative design solutions, high-quality craftsmanship, and customer-centric services, making it a growing name in the interior design industry. 

Ankit Tamta

Ankit Tamta is an Indian entrepreneur and AI automation specialist known for his work in technology-driven business solutions. He is the founder and Chief Executive Officer of A Knight, a company focused on artificial intelligence automation, digital growth strategies, and modern business optimization. He has gained recognition for helping businesses improve efficiency through automation tools, AI-based workflows, and digital transformation strategies. 

With a strong interest in innovation and entrepreneurship, Ankit Tamta has worked on developing scalable automation systems for startups and enterprises. His leadership focuses on simplifying complex business operations using emerging technologies. Through his initiatives, he continues to contribute to the growing AI and digital automation ecosystem in India while supporting businesses in adapting to modern technological advancements.

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New Delhi [India], April 16: Many people expect every medical test to be covered, but insurers usually decide based on why the test was done. Preventive health check-ups are routine screenings done when you feel fine, while diagnostic tests are done to confirm a problem or guide treatment.

A health insurance policy for a family may cover both, but often under different terms and conditions. In this article, you will learn what is typically paid for, what may be excluded, and how to avoid surprises at claim time.

Preventive Checkup vs. Diagnostic Test: The Simple Difference

A preventive health check-up is something you plan, even when you feel healthy. You do it to catch early warning signs, like routine screenings or an annual health package.

A diagnostic test is different. It happens when there is a symptom or a concern, and your doctor orders tests to find the reason, confirm a condition, or monitor recovery.

This difference matters because insurance usually covers diagnostic tests more easily than preventive tests, unless your policy clearly includes a preventive check-up benefit.

What Family Policies Usually Pay for

Most family plans mainly cover hospital stays. So, tests are usually covered best when they are connected to a hospital admission or a treatment that the policy covers.

Your policy is more likely to pay for tests when:

• They are part of a hospitalisation bill during treatment.
• They are done just before admission, and your plan allows pre-hospitalisation expenses for the same illness.
• They are done after discharge, and your plan allows post-hospitalisation expenses for the same claim.
• They are connected to a covered daycare procedure, where admission is not required, but the procedure is covered.

When people compare the best health insurance in India, they often focus on sum insured and cashless hospitals. Test coverage rules are equally important because they affect daily out-of-pocket spending.

How Preventive Checkups are Usually Covered

Preventive health checkups are typically offered as a wellness benefit. This benefit may be included in some plans or offered under specific conditions. In many policies, it is not the main promise of the plan, so you need to read the benefit wording carefully.

In simple terms, preventive checkup cover usually works like this:

• It may be available only after you complete a certain period with the policy.
• It may have a defined process, such as using a partner centre or following an insurer-led booking method.
• You may need to submit invoices and reports, even if the amount is small.
• The benefit may cover only certain tests or packages, as described in the policy terms.

When are Diagnostic Tests Usually Covered

Diagnostic tests are more likely to be paid for when they are medically necessary and clearly connected to treatment. The link to a doctor’s advice and to a covered illness is what strengthens your case.

Here is how it typically plays out in real life.

• Before admission: If your plan covers pre-hospitalisation expenses, tests can be payable when they are prescribed, and the hospital admission happens for the same condition.
• During admission, Tests done in the hospital are usually easier to settle because they are part of the inpatient bill and treatment notes.
• After discharge: If your plan covers post-hospitalisation expenses, follow-up tests may be payable when they are part of recovery or monitoring for the same claim.

OPD tests are handled differently. If you are not admitted to a hospital and your policy does not include OPD cover, the insurer may not pay for those tests, even if your doctor suggested them. That is why you should check whether your family plan covers only hospital stays or also outpatient expenses.

Final Thoughts

Preventive checkups and diagnostic tests may look similar on a lab bill, but insurance treats them differently. Preventive tests are usually covered only if your plan offers a wellness benefit, and you follow its rules. 

Diagnostic tests are more likely to be covered when they are prescribed and tied to treatment, especially around hospitalisation. If you understand this clearly, your health insurance policy for your family becomes easier to use, and you avoid unpleasant surprises.

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Ahmedabad (Gujarat) [India], April 14: MICA – The School of Ideas, India’s premier institute for Strategic Marketing and Communication, hosted its 31st Convocation Ceremony, marking the graduation of 255 students across its flagship programmes—PGDMC, PGDM, CCC, and FPM. The ceremony was a celebration not only of academic achievement and industry recognition, but also of the unique, deeply personal journeys that shaped this graduating cohort.

The Class of 2026 represents a new generation of professionals who are not defined by conventional paths, but by their willingness to explore, adapt, and innovate. From medicine to marketing, architecture to storytelling, and shared journeys to individual growth, these students exemplify the spirit of MICA—where creativity meets purpose.

Beyond academic excellence, the Class of 2026 stood out for its diversity of backgrounds and transformative journeys.

Among them were twins Aditi Jain and Aditya Jain, whose shared academic history evolved into distinct professional paths at MICA—one exploring advertising and the other fintech. Their journey reflects the institute’s ability to foster individuality even within shared experiences, offering both familiarity and independence.

Dr. Dhruvam Ujjaval Nanavati, a trained medical professional, made the unconventional transition from medicine to marketing. His experience at MICA enabled him to embrace ambiguity, challenge perspectives, and apply his analytical rigor in new contexts, ultimately securing a role within the pharmaceutical industry.

For Moksh Malhotra, MICA was a space to explore multiple dimensions of growth—from contributing to the Placement Committee to performing with the theatre society, Sankalp. His journey highlighted the importance of time management, collaboration, and continuous learning in a high-intensity environment.

Yashasvi Shukla’s journey from Life Sciences to marketing highlights the strength of interdisciplinary thinking. Bringing a scientific mindset rooted in observation and analysis, she found at MICA that marketing was an extension of understanding human behaviour. Engaging in collaborative learning on campus, she demonstrated how diverse backgrounds can offer fresh, insightful approaches to marketing challenges.

Sanya Sethi’s transition from architecture to marketing storytelling exemplifies interdisciplinary evolution. At MICA, she expanded her understanding of human-centered design into the realm of perception and narrative, culminating in a pre-placement offer from IBM following her internship in ecosystem marketing.

The convocation was graced by Sushant Dash, CEO of Tata Starbucks Pvt. Ltd., who delivered an inspiring keynote address centered on the theme “Sparks of Excellence.” Emphasizing the importance of discipline, purpose, and sound judgment in an AI-driven world, he encouraged graduates to focus on long-term character over short-term brilliance.

Director & CEO Jaya Deshmukh outlined the institute’s future vision through the MICA Lens, anchored in five pillars—Creativity, Culture, Communication, Commerce, and Community—reaffirming MICA’s commitment to nurturing creative leaders equipped for a rapidly evolving landscape.

MICA continued to witness robust industry confidence in the Class of 2026, with over 130 companies participating in final placements and the highest CTC reaching ₹45.67 LPA (offered by Google). The summer internship process saw 229 students placed across 97 companies, marking a 31% increase in recruiter participation. 

Compensation trends remained strong, with the highest stipend at ₹5.76 lakh, an average of ₹1.77 lakh (10% increase), and a median of ₹1.40 lakh (17% increase). Additionally, the CCC programme reported 47 students securing internships across 27 companies, further underscoring MICA’s sustained industry engagement.

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By: GV Sanjay Reddy, Vice Chairman, GVK Power & Infrastructure Ltd

New Delhi [India], April 15: Energy is the invisible engine behind modern life, powering everything from the hospitals that save lives to the devices that keep us connected. As global populations rise and technology becomes more integrated into our daily routines, our hunger for electricity is reaching unprecedented levels. 

To meet this surging demand without destroying our environment, we must shift toward sustainable solutions like solar power. By capturing the sun’s inexhaustible energy, we can produce clean, reliable electricity that reduces our reliance on fossil fuels. Solar isn’t just an alternative; it is the most scalable answer to our growing energy needs, offering a way to power the future while protecting the planet.

To understand how these shifts are shaping India’s energy demands, let’s get insights from G.V. Sanjay Reddy, Vice Chairman of the GVK conglomerate.

India’s solar journey has evolved from an ambitious vision into a global benchmark, with the nation now ranked 3rd globally in solar power capacity as of 2025. To reach the overarching goal of 500 GW of non-fossil capacity by 2030, with solar expected to contribute 280 GW of that total, the government is executing several large-scale initiatives. 

The PM Surya Ghar: MuftBijliYojana, launched in early 2024, aims to solarise 10 million households, providing up to 300 units of free electricity monthly; by December 2025, over 2.3 million households had already adopted rooftop solar under this scheme. 

Simultaneously, the PM-KUSUM scheme empowers farmers to become “energy producers” by installing solar pumps and small grid-connected plants on barren land, with over 2 million agricultural pumps solarised as of early 2026. 

GV Sanjay Reddy believes, “Farmers have always been the backbone of our nation, tilling the earth to feed our people; today, they are becoming the heartbeat of our energy future. By transforming from traditional consumers into ‘Urjadatas’ (energy producers), our farmers are now harvesting the sun to power our progress.”

“This shift does more than just provide clean electricity, it guarantees energy security for the rural landscape, turns barren land into a source of steady income, and ensures that the hands that feed us are the same hands that power a sustainable, self-reliant India,” he adds.

On a larger scale, India demonstrates utility-scale dominance by hosting massive clusters like the Bhadla Solar Park in Rajasthan, with 55 sanctioned solar parks totaling nearly 40 GW at various implementation stages across 13 states. 

Supporting this is a push for manufacturing self-reliance through the Production Linked Incentive (PLI) scheme, which saw solar module capacity skyrocket from 2.3 GW in 2014 to roughly 144 GW per annum by 2025. 

Looking ahead, India is already setting its sights on a long-term goal of 1,800 GW of non-fossil capacity by 2047, while currently focusing on the 2030 target. 

Despite this momentum, challenges remain in grid integration and storage, leading to a strategic pivot toward Battery Energy Storage Systems (BESS) and Green Hydrogen to ensure a stable, 24/7 clean energy supply as the nation marches toward its ultimate Net Zero goal by 2070.

GV Sanjay Reddy says, “While the path to a clean energy future is steep and filled with the challenges of modernizing our grids and storing the sun’s power, we are undeniably moving in the right direction. Every solar panel installed and every household energized is a testament to our collective resolve.”

These hurdles are not roadblocks, but rather the stepping stones of innovation that are refining India’s journey. With unwavering momentum and a clear vision, yesterday’s ambitions can turn into today’s reality, proving that an India powered by the sun is not just a dream, but an inevitable and brilliant horizon.

Disclaimer: Views expressed above are the author’s own and do not reflect the publication’s views.

New Delhi [India], April 16: Customer acquisition costs for Indian D2C brands have tripled since 2021. Conversion rates, however, remain flat. The gap points to a familiar but overlooked problem: what happens after a customer clicks “Add to Cart.”

For years, checkout was treated as a technical step. Today is the decisive moment when intent either becomes revenue or quietly disappears. Shiprocket, one of India’s largest commerce enablement platforms, is positioning its checkout infrastructure as the answer. But the larger story is not about one company. It is about a sector-wide shift in how growth is defined.

The funnel has a leak

The standard e-commerce journey looks simple: visit, cart, checkout, payment. In practice, each stage introduces small points of hesitation. A final price that surprises. A delivery estimate that feels uncertain. A form that asks for information a mobile user does not have handy. A payment that fails after multiple attempts.

Research from the Baymard Institute puts global cart abandonment at around 70 per cent. In India, where payment reliability, device diversity, and trust gaps add friction, real-world drop-offs are often higher. Many brands invest heavily in acquiring traffic, then send those users into checkout experiences that load slowly, request too much information, or break under peak load. Revenue does not vanish at the ad. It leaks at the last click.

A better way to view the journey

Fixing this requires seeing checkout not as a single page but as a connected system. Industry observers are starting to break it into three layers.

First, the intent layer. This is where a buyer moves from interest to consideration. Unclear pricing, hidden fees, or vague return policies create doubt at the exact moment a decision is being made. A well-structured cart reinforces value, reduces uncertainty, and builds momentum.

Second, the friction layer. Once intent is set, any obstacle can derail the process. Multi-step flows, long forms, and slow load times disrupt the buying rhythm. Streamlining these into single-page experiences with pre-filled data and contextual logic removes reasons to abandon.

Third, the reliability layer. In India, this is especially complex. UPI has made payments faster, but not always dependable. Bank downtimes, OTP delays, and network issues can interrupt transactions at the final step. When a payment fails, buyers do not just face inconvenience. They question whether their money is safe, whether the order went through, and whether to try again. Many choose not to.

How infrastructure is adapting

This is where commerce platforms are evolving. The focus is shifting from simply processing transactions to optimising the entire conversion path. Address validation, smart discount handling, and unified payment orchestration that retries failed transactions or offers fallback methods are becoming standard.

Shiprocket Checkout, which supports checkout flows for more than 145,000 merchants across 19,000 pin codes, has introduced changes aligned with this shift. Its approach collapses multi-step checkouts, pre-validates addresses, and supports multiple payment methods, including UPI, cards, wallets, and cash on delivery. For repeat buyers, saved payment details reduce the need for repeated entry. Aggregated data from its merchant network suggests that brands using unified checkout infrastructure see reductions of up to 30 per cent in RTOs and conversion rates up to 60 per cent higher. The business impact is direct: fewer lost sales and better margin protection through reduced dependence on cash-on-delivery.

The growth equation is changing

As performance marketing costs rise, the logic of D2C growth is flipping. Acquiring more traffic is getting harder and more expensive. Converting more of the traffic already arriving is the higher-leverage move.

India’s e-commerce market is projected to reach 325 billion dollars by 2030, according to IBEF. The brands that capture meaningful share will not necessarily be those with the largest ad budgets. They will be the ones that lose the fewest buyers at the moment; those buyers are ready to pay. Checkout is no longer a technical detail to delegate. It is a strategic priority that belongs in the same conversation as media planning, creative direction, and customer retention.

The last click decides

Customers are not lost at the start of the journey. They are lost when they are ready to buy. For D2C brands focused on sustainable growth, the solution is not more traffic. It is a faster, more reliable, and more intelligent path from intent to transaction.

Shiprocket’s checkout push reflects a broader truth: brands that treat checkout as a system, not a step, will stop leaking revenue at the last click. That shift is no longer optional. It is the new baseline for Indian e-commerce.

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New Delhi [India], April 16: In a setting that reflected both the evolving times and the enduring power of ideas, the latest book by Dr. Harvansh Chawla, co-authored by Karina Chawla and Ojjus Chawla, was formally unveiled through a virtual launch on 16th April 2026.

While the format was digital, the occasion carried the same depth, dignity, and intellectual engagement that one associates with a gathering of distinguished minds.

The launch was streamed live on YouTube and Instagram, allowing audiences from across geographies to be part of the moment. What was particularly heartening was the spontaneous engagement from viewers—messages of appreciation, reflections, and thoughtful questions flowed in real time, lending the virtual gathering a sense of immediacy and shared participation, almost as if the audience were present in a physical auditorium.

At the heart of the discussion was the recognition that this book is not a solitary effort, but a collaborative expression shaped by Dr. Harvansh Chawla, Karina Chawla, and Ojjus Chawla—each contributing to a work that brings together experience, structure, and thoughtful execution.

Renowned poet, satirist, and Padma Shri awardee Ashok Chakradhar reflected on this collective effort with characteristic insight, noting,

“This is not a book that has simply been written; it has been lived and shaped through experience. What stands out is the clarity of thought and the sincerity of purpose that Dr. Harvansh Chawla brings, supported seamlessly by Karina Chawla and Ojjus Chawla, whose contribution ensures that these ideas reach the reader with both structure and impact.”

Adding a cultural and philosophical dimension, Sangeet Natak Akademi awardee and eminent Hindustani classical flautist of the Banaras Gharana, Pandit Rajendra Prasanna, observed,
“There is a certain musicality in the way this work unfolds—layered, balanced, and deeply rooted. One can sense not just the intellectual depth of Dr. Harvansh Chawla, but also the careful crafting by Karina Chawla and Ojjus Chawla, who have helped translate thought into a form that resonates.”

From the perspective of law and public life, Justice Iqbal Ahmed Ansari, former Chief Justice of the Patna High Court and former Chairperson of the Punjab State Human Rights Commission, highlighted the substance and discipline underlying the work. He remarked,
“This book reflects a rare combination of intellectual rigour and social sensitivity. Dr. Harvansh Chawla’s understanding of law, governance, and society is evident throughout, while the contribution of Karina Chawla and Ojjus Chawla ensures that these ideas are presented with clarity, coherence, and accessibility.”

Bringing a spiritual and humanistic lens, Msgr. Fr. J. Carvalho, Director, Agnel Charities, spoke of the deeper intent behind the work, stating,
“What makes this book meaningful is not just its intellectual content, but its spirit. It reflects a sincere effort to contribute to society. The collaboration between Dr. Harvansh Chawla, Karina Chawla, and Ojjus Chawla brings together wisdom, dedication, and purpose in a way that is both inspiring and reassuring.”

Reflecting on the depth and collaborative strength of the work, Ashok Singh, Vice Chairman, BRICS CCI, remarked,
“What makes this book truly compelling is the clarity of thought and the sincerity of its intent. Dr. Harvansh Chawla brings a rare ability to connect ideas across culture, governance, and society, while the contribution of Karina Chawla and Ojjus Chawla ensures that these ideas are shaped with structure, balance, and purpose. Together, they have created a work that is not only intellectually engaging but also deeply relevant to the times we live in.”

Across these reflections, a common thread emerged: the recognition that the book draws its strength not only from its themes but from the integrity and intent of those who have brought it to life.

In his address, Dr. Harvansh Chawla spoke with humility about the journey behind the work, sharing,
“This book is a culmination of thoughts shaped over time, an attempt to contribute meaningfully to conversations that matter. I am grateful for the collaboration and shared commitment that made this possible, especially to Karina Chawla and Ojjus Chawla for their research and clarity of thought. I am grateful to my parents, Late Shri Kuldip Rai Chawla Ji and my mother Smt Kumud Chawla Ji, for providing me with the best of education and life values, and for encouraging me always to aspire for better and to continue to evolve in life.”

The book engages with themes that lie at the intersection of culture, governance, public thought, and the spirit of Raga, Rashtra, and Responsibility, offering readers a perspective that is both reflective and relevant. Its strength lies in its ability to invite engagement rather than impose conclusions, making it accessible to a wide and diverse audience.

While the launch was conducted in a virtual format, the resonance of the occasion extended far beyond the screen. It marked not just the release of a publication, but the beginning of a larger journey—one where ideas will travel, conversations will evolve, and the work will find its place in ongoing discourse.

The book has been published by BR Rhythms, New Delhi, a publisher specializing in supporting meaningful and culturally rooted publications.

On this occasion, Dr. Harvansh Chawla’s website www.drharvanshchawla.com was also officially launched, creating a dedicated digital platform to bring together his work, ideas, and initiatives.

The website serves as a comprehensive space that reflects Dr. Chawla’s multidimensional journey—spanning legal practice, international engagement, cultural initiatives, and thought leadership. It is designed not only as a repository of his work but as a platform for continued dialogue on issues related to culture, governance, and societal responsibility.

About the Authors

Dr. Harvansh Chawla is a prominent figure in the fields of law, public affairs, and international engagement, with decades of experience across legal practice, institutional leadership, and policy discourse. He has been actively associated with national and global platforms, contributing to dialogues around governance, diplomacy, trade, and cultural exchange. His work reflects a deep-rooted commitment to India’s civilisational values, while engaging with contemporary global challenges across forums, including BRICS and other international initiatives.

Karina Chawla is engaged in the areas of communication, cultural thought, and structured content development, with a strong focus on bringing clarity and coherence to complex ideas. Her work reflects a nuanced understanding of contemporary narratives, with an ability to shape perspectives that are both relevant and grounded in broader cultural and social contexts.

Ojjus Chawla is involved in research, conceptual development, and interdisciplinary exploration, with interests spanning public discourse, emerging global themes, and structured knowledge building. His approach reflects a balance of analytical thinking and clarity of expression, contributing to a holistic engagement with ideas across domains.

Media contact:
Name: Abhishek Singh
Email: abhishek.maestrodigital@gmail.com

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Mumbai (Maharashtra) [India], April 16: ATLAS SkillTech University and Whistling Woods International (WWI), have announced the launch of their Summer School in Media & Entertainment for students from Classes 8 to 12, with the programs set to begin on May 11^th, 2026.

The initiative is aimed at introducing school students to the rapidly evolving creator economy through structured, hands-on learning experiences led by industry experts. Participants can choose from the following programs based on their interests:

• Acting & Theatre
• Film & Video Editing
• Mobile Filmmaking
• Music Composition

The five-day program will combine practical workshops with industry-led instructions. The workshops will be held at the Atlas campus. However, the final day of each workshop will take place at the Whistling Woods International campus. This will give students exposure to a professional student environment and real-world production settings.

With batch sizes limited to 20-40 students, the summer school is designed to ensure focused learning and individual attention. The curriculum has been developed by Whistling Woods International, with an emphasis on foundational skill-building, creative exploration, and early exposure to career pathways in media & entertainment.

Commenting on the launch, Siddharth Shahani, Co-Founder and Executive President of ATLAS SkillTech University, said, “As the creator economy continues to grow rapidly, nurturing creative talent at an early stage is more important than ever. By learning directly from industry practitioners, students gain not just practical skills, but also the confidence and perspective needed to pursue opportunities in this evolving creative landscape.”

Meghna Ghai Puri, President of Whistling Woods International, added, “At Whistling Woods International, we believe in nurturing creative talent by making quality creative arts education more accessible. Through these summer workshops, we aim to provide aspiring students with hands-on exposure, industry insights, and the confidence to explore their creative potential.”

The collaboration focuses on application-driven learning, content creation, and real-world relevance, equipping students with early exposure to the demands of the fast-evolving creative economy

Registrations are now open.

For more information and to apply, visit: https://whistlingwoods.co.in/Summer-School-Atlas-2026/

About ATLAS SkillTech University:

ATLAS SkillTech University, located in the heart of Mumbai’s business district, is India’s first urban, multidisciplinary university and the youngest in the country to be accredited with a NAAC A grade. Pioneering a new model of higher education, ATLAS integrates global collaborations, industry partnerships, and an innovation-first approach to prepare future-ready leaders. Guided by the principles of India’s National Education Policy 2020, ATLAS offers cutting-edge programs across four new-age streams: Design & Innovation, Management & Entrepreneurship, Digital Technology, and Law.

Its futuristic model has been co-created with an international community of scholars, academicians, industry experts, and thought leaders, making it a hub where design, technology, strategy, and leadership converge.

For more information, visit: https://atlasuniversity.edu.in

About Whistling Woods International:
Whistling Woods International (WWI) is India’s premier Film, Communication & Creative Arts Institute. Since its inception in 2006, WWI has successfully delivered world-class education in Creative Arts. Located inside Mumbai’s Film City Complex, students receive hands-on instructions in the discipline they want to pursue.

Programs offered at Whistling Woods International:

• School of Filmmaking
• School of Media & Communication
• School of Creative Arts
• School of Performing Arts

For more information- https://www.whistlingwoods.net/  

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(L-R) Akshat Raghava, Co-founder & Prashant Gupta, Founder at Beryl Agency

New Delhi [India], April 16: India’s mid-market manufacturers are exporting more than ever, now accounting for 48.55 percent of the country’s total merchandise exports in FY25, according to Ministry of MSME data.

Yet a growing number of businesses in the Rs 20 to 200 crore turnover bracket are losing international contracts, formal credit, and senior talent not because of product quality or pricing, but because their brand presentation does not reflect the scale at which they actually operate.

This is the pattern that Beryl Agency, a Noida-based branding and UI/UX studio with sixteen years of experience and 1,573 client engagements across 67 industries and 19 countries, has been documenting consistently across India’s manufacturing belt.

“A manufacturer operating at Rs 80 crore walks into a conversation with a European distributor or a private equity firm, and the first evaluation that happens is a visual and verbal audit of the company,” said Prashant Gupta, Founder of Beryl Agency and member of the CII National Committee on Design Innovation and Design Policy.

“If the brand is speaking at a Rs 5 crore level while the business operates at Rs 80 crore, the meeting is effectively over before the product catalogue is opened.”

A May 2025 joint report by SIDBI and CRISIL found that approximately 70 percent of Indian MSMEs continue to rely on traditional, largely unbranded modes of marketing, a figure researchers identify as a primary barrier to market access and scalability.

Medium enterprises were found to carry the highest addressable credit gap within the MSME ecosystem, partly because formal lenders struggle to assess organisational maturity when a business cannot present itself coherently.

Akshat Raghava, Co-founder and Creative Director at Beryl Agency, who brings a Rhode Island School of Design background to the firm’s strategic work, noted that the gap is particularly visible to international audiences.

“Indian B2B manufacturers have built extraordinary capabilities over the decades. A sophisticated international buyer reads the mismatch between what a company has built and how it presents itself immediately, and they move on.”

Beryl Agency works with mid-market manufacturers and growth-stage enterprises to align brand identity, digital presence, and communication language with the commercial stage the business has actually reached.

For more information, visit: www.beryl.agency

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Zak Fenestration India Expo 2026 Bengaluru to Present Practical Solutions for South India’s Building Industry

Bengaluru (Karnataka) [India], April 16: With South India continuing to see steady growth in construction and infrastructure, Bengaluru is set to host Zak Fenestration India Expo 2026, an exclusive expo bringing the Fenestration Industry together in one of the region’s key markets. Zak Fenestration India Expo 2026 will be held from 28–30 April 2026 at the Bangalore International Exhibition Centre (BIEC), Bengaluru. The exhibition will bring together companies from the Glass, Doors, Windows, Façades, and Aluminium Extrusion under one roof. With steady growth in construction across India, there is an increasing focus on quality, performance, and sustainability in building design. The expo will showcase a range of practical solutions suited to current market needs, supporting better design, execution, and long-term performance of building envelopes.

A Focused Industry Showcase

 The three-day event will feature 100+ exhibiting brands presenting products and solutions across uPVC and aluminium systems, façades, cladding, railings, hardware, software, machinery, and glass processing. The exhibition will also include live demonstrations, mock-ups, and product displays to help visitors understand applications in real project scenarios.

The expo is relevant for architects, developers, fabricators, consultants, contractors, and other professionals involved in the building industry, offering an opportunity to review available solutions and connect with suppliers.

With Bengaluru being an active market for real estate and infrastructure, the event is expected to attract visitors from across South India.

Says Mr. Syed Zakir Ahmed, Chairman, Zak Trade Fairs & Exhibitions, “Zak has consistently brought together the Doors, Windows, Glass, Façades, and Aluminium Extrusions through its exhibitions. For the first time in Bengaluru, we are presenting a dedicated platform focused entirely on fenestration solutions, an area that plays a critical role in how buildings perform and evolve. The industry today is moving towards better materials, smarter systems, and more responsible construction practices. This exhibition is our effort to support that journey by creating a space where knowledge, products, and people come together in a meaningful way. With great pride, I invite you and your team to join us from 28–30 April 2026 at the Bangalore International Exhibition Centre (BIEC), Bengaluru, and be a part of this collective step forward for the industry.”

Visitor registrations are now open: www.zak.sg/expo

About Zak Exhibitions & Conferences
 Founded in 1994, Zak Exhibitions & Conferences organizes exhibitions and conferences focused on glass, façade, and fenestration segments. With over 1000 events globally, the company continues to support industry growth and knowledge exchange.

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